Recognizing Affiliate Marketing Scams

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Many people don’t truly understand affiliate marketing although they are familiar with the term. Affiliate marketing is marketing that rewards affiliates of a particular business as a result of that business’s marketing efforts. Some are legitimate and some are not.

There are several different ways to tell if a specific type of affiliate marketing is genuine or if it is a scam. A sensible thing to do when it comes to spotting legitimate versus not legitimate affiliate marketing programs is to get a hold of testimonials from the affiliate marketing company.

Cost versus no cost

Genuine affiliate marketing programs don’t cost anything to join and the only way that you will ever make money affiliate marketing is if you sell something. Many of the affiliate marketing programs are two tiered and in that case, the only way that you will make money from the second tier (if you are in the first tier) is if your second-tier colleagues sell something. Additionally, there is no membership fee in an affiliate marketing program if it is on the level. If you come across an affiliate marketing program that says that there is a fee for setting up or that offer to sell you a website with which to market. If you are considering getting involved in one of those programs, please don’t. They aren’t on the level. Bear in mind that it is very easy to be fooled by scammers.

Degree of difficulty

When it comes to affiliate marketing, you absolutely have the potential to be successful. However, that doesn’t mean that your success will come to you with very little work or effort involved.  You will have to work at it in order to be successful. Also, even if you work hard at becoming a success and in maintaining success, you have to be careful that the business with which you are getting involved is offering you something genuine and worthwhile and is not merely playing on your emotions.

Beware of empty promises

One of the most common ways in which people fall into affiliate marketing scams is by being convinced to buy tools, systems, and/or information products. They buy these items because they promise that if someone buys them, that they won’t have to do any more work. A weight-loss pill is a perfect example of this. The marketers promise that if you take the pill,  you will never  have to diet or exercise a day in your life and the pounds will just melt away. There isn’t a person alive who would prefer to work hard in order to lose weight rather than just swallowing a pill once or twice a day. Of course, the marketers support their claim with graphic evidence. They show you photographs (before and after) of people who have taken the pills and have shed numerous pounds as a result.

Ignoring the hype

The best way to never fall into the trap of scams is to make sure that you thoroughly understand what to look for when it comes to red flags. If you educate yourself on the basic principles of affiliate marketing, the scammers will not be able to scam you. After you have become educated, you can think in terms of those principles that you have learned and you will be protected. There are some common red flags that you should watch out for to start:

  • A promise of money without doing any work
  • Photos of fancy cars and other outrageously expensive luxuries
  • “Fool proof” anything
  • Photos of earnings with no details attached to them except for a mention of affiliate commissions

The true potential of affiliate income

The best way to avoid scams is to remain calm when hearing about some affiliate marketing program that seems too good to be true. The fact is that you can make a successful career from affiliate marketing. On the other hand, it is not a large percentage of the people who actually become tremendously successful from affiliate marketing programs. It is critical that your expectations are realistic and that you don’t allow yourself to distance yourself from the reality of the situation.

Conclusion

Many people have gotten involved with affiliate marketing programs and have become tremendously successful. However, it is very important to be knowledgeable to recognize legitimate from bogus affiliate marketing and to protect yourself when you thing that something might not be right. If you are unsure of a particular program, don’t make a decision that you will regret afterwards. Having your own business can be wonderfully rewarding and satisfying. A lot of people can potentially benefit, if done correctly. However, you must go into it with both eyes open and make decisions from you head, not your heart.

 

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Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

8 Responses

  1. Charles says:

     

    Via LinkedIn Groups

    Group: On Startups – The Community For Entrepreneurs
    Discussion: Recognizing Affiliate Marketing Scams

    A good rule of thumb, is not to pay for a 'Program'- chances are, that they are making money from selling their 'program', earning commissions from the web hosting company they insist you use, and selling you more information, once they have you hooked into their 'program'. There is plenty of free information readily available on the internet, if a person wants to explore Affiliate Marketing and Affiliate Networks are free to join with a large variety of advertisers and commission structures to choose from. It pays to research, first. Great subject; thanks for posting.
    Posted by Charles

  2. Ann says:

    It's a good idea to look carefully at the person who is selling anything. If you know this person from other things you have seen them do or heard them at conferences, webinars, from other people you know and respect, you will probably be safe working with them. If you just wake up and find an email from someone you have never heard of before in your mailbox, you might as well just pop it straight into the trash. A person can also check with the Better Business Bureau, check out the person on the web (where if they have scammed people, you will read all about it), or just make it a habit to deal with reputable businesses, like Amazon.

  3. Darrin says:

    Thanks for posting this valuable information. I was recently in a conversation detailing how lucrative this industry is. I did not know about it prior to this. Your post offered me clarity and advice. 

  4. Kristen says:

    These are all good suggestions.  I haven't had a lot of luck with affiliate marketing.  It doesn't seem to go well with my health related blog or I haven't found the program that is right yet, I guess…

  5. Jacqueline says:

    Via LinkedIn Groups

    Group: NJ Association of Women Business Owners (NJAWBO)
    Discussion: Recognizing Affiliate Marketing Scams

    Thanks for the helpful information. I see that these affiliate marketing programs have become increasingly more prevelant and in this economy I'm sure that easy for people to get scammed.
    Posted by Jacqueline

  6. Brendan says:

    Another thing to bear in mind is that these guys have conquered SEO and in most cases if you are suspicious they will have flooded google with independent pieces which you guess are designed to allay your fears. 
    So they have covered all the google keywords
    So can you believe anything on a web page that is accompanied by a bunch of affiliate link ads?
    now I am off to check if this page has many affiliate ads

  7. alexoconal says:

      Affiliate marketing is simply SOPS, meaning Selling Other People’s Stuff.   It is selling stuff that you don’t own, from the people you don’t even know, on line. Affiliate marketing is composed of three important people, the “merchant”, the “affiliate” and of course the “buyer”.

  8. Upenyu says:

    Great suggestions and the comments are quite informative. l have bought my domain to try out affiliate marketing and see how it goes.