Monitoring Your Social Media Mentions

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In business, if you want to achieve success through social media, it is not enough to simply be connected to the various (and most popular) social media channels. People need to notice you and speak about you to others.

On your journey to ultimate success for your business, It is extremely important that you keep a close eye on what people are saying and you and your business and how much they are talking about you and your business. It isn’t nearly as difficult as you think to monitor your social media mentions. You don’t need to devote a great deal of time each day in order to stay on top of everything. Of course, consistency is very important but if you are organized and efficient, you will be able to accomplish this aspect of your business quite easily. Measuring the performance of your business is so important. If you keep a close watch on trends (in the form of mentions), you will learn how to effectively grow your business and choose the approaches that work best.

Setting up a place to keep track of your mentions

One of the most effective ways to keep track of your social media mentions is with bookmarking.  Most of the browsers have the bookmarking feature. You will see a tab for bookmarking on your toolbar. Once you have clicked on that tab, it will allow you to create a bookmarking folder. You will need to name your folder. You should call it something logical and easy to identify, such as “Monitoring.” You will want to keep all of your social media monitoring tools and pre-set searches.

Collecting your tools

Once you have set up your folder, you can begin to place the various tools that you will need to monitor your mentions in that folder. There are several tools that you will find useful for this purpose.

  • Social Mention: This is an interesting multiplatform buzz dashboard.
  • Samepoint: Samepoint is another dashboard. This dashboard includes some platforms that other dashboards don’t offer.
  • Addictomatic: This is also multiplatform buzz dashboard.
  • BackTweets: BackTweets lets you know who has been sharing your content on Twitter.
  • Twazzup: Twazzup is a real-time news dashboard.
  • Blogpulse: Blogpulse is a tool that searches blog posts for specific mentions.
  • Google (weekly + in chronological order): This allows you to do an advanced search.

All of these tools allow you the opportunity to capture your social media mentions without receiving so much information that you feel like it is too much information.

Customizing your search parameters

Customizing your search parameters may seem labor intensive in the beginning; however, you will only need to do it the first time. Once you have done this, you will always be able to access your saved searches whenever you want to use them. The more precisely customized you make your searches, the better and more efficiently they will work for you.

Your end result

The end result of having set up your customized searches is that you will have an organized folder that you will use over and over again. The results that will be produced will be of great value to your business.

Monitoring your mentions every day

Once you have arrived at this point, the rest is easy. All of your pre-set searches will be in your “Mentions” folder. You will be able to peruse your searches from a convenient folder. Now all you have to do is search for your social media mentions, which will take a matter of minutes.

Conclusion

Monitoring your social media mentions is critical to the success of your business. In order for you to get the most value out of those mentions, you need to be organized and methodical in your approach to staying on top of what people are saying about you and your business. The results of your searches will be valuable, educational, and will allow you to continually grow your business. You need to make sure to choose the tools that work the most effectively for you and your business.

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Author

  • Michael Cohn

    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has decades of experience in IT and web technologies. Michael founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility and reputation. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

8 Responses

  1. Ellen DePasquale says:

     

    Via LinkedIn Groups

    Group: ForbesWoman
    Discussion: Monitoring Your Social Media Mentions

    You are exactly right. Like any marketing campaign, measurement is important. With social media it can be a bit more difficult, and you list great ways to monitor how well you are doing.
    Posted by Ellen DePasquale

  2. ModernDomicile LLC says:

     

    Via LinkedIn Groups

    Group: Linked-N Bergen County NJ
    Discussion: Monitoring Your Social Media Mentions

    This cannot be emphasised enough!
    Posted by ModernDomicile LLC

  3. Ryan Biddulph says:

    Hi Michael,
    Excellent tips here.
    Consolidating your social media campaign helps a ton, especially in the mentions department. Bookmarking and checking out a few key networks to check your mentions helps you keep a cyber ear to the street, helping you monitor your brand with a few short and easy steps.
    Thanks for sharing.
    Ryan

  4. Pedro Cardoso says:

    For anyone using wordpress, there's a free plugin called "reputation management" which is pretty handy for keeping mentions of your brand, not just across social media, but throughout the Internet. Automatizing FTW! 🙂

  5. Syed says:

     

    Via LinkedIn Groups

    Group: Consultants Network | North America
    Discussion: Monitoring Your Social Media Mentions

    I need that, do you know how I can send My info to other useful media forums and get exposed

    Syed
    Posted by technologyparagon.co Syed Ali

  6. Mary O. Busola says:

     

    Via LinkedIn Groups

    Group: Consultants Network | North America
    Discussion: Monitoring Your Social Media Mentions

    The first thing to do clarify is the objective behind your actions? If it's for marketing purposes, then ask who are the end users of your product or service? In which forums can I find them?

    Join such forums and become active by answering some questions and solving some problems. Over time, this will help you identify major areas of interest…and you can start a blog based on your observations. This will not only result in increased follower-ship but will generate interest in your services. You're on your way…. Hope this helps. Everything you need can be obtained from Google University 🙂
    Posted by Mary O. Busola

  7. George Abney says:

     

    Via LinkedIn Groups

    Group: Professional Writers
    Discussion: Monitoring Your Social Media Mentions

    People quote quotable people.

    Attribution is the sacred truth about endorsement.
    Posted by George Abney

  8. CA Cruz says:

     

    Via LinkedIn Groups

    Group: Professional Writers
    Discussion: Monitoring Your Social Media Mentions

    I think that your post in various groups can be a helpful and meaningful way to demonstrate your area of expertise. Often times others in the groups may be seeking advise or information about a particular topic and the response from others can be very useful as to how to proceed with the matter. In addition, the information shared by others is always added value for enhancing your own knowledge.

    Best,
    CACruz, Ed. D.
    Educational Consultant
    Posted by CA Cruz