Building and maintaining a website that has both a professional look and good functionality can help a company initiate interest in its products and services, and may increase sales. (On the other hand, a poorly designed website can actually hurt business.)
Before you begin developing the online aspect of your business, you should consider the following common misconceptions:
1. Building a website will not automatically draw in customers. The problem here is cost: advertising on search engines like Google can get expensive. You need to find more economical ways to draw people to your site on a national–or international–level. Alternate possibilities to consider are affiliate programs, e-mail newsletters, and partnering.
2. Trying to become the seller of all things for everyone is not normally a successful strategy. Today’s marketplace rather favors specialized products and services. The presentation of a specific line of products targeted to a particular market segment will help you distinguish your company from your competitors and draw in interested customers. Sometimes doing less will get you more.
3. Imitating the competition will not boost your business. When you copy what others are doing, you will not stand out to potential customers but will merely be perceived as one among many others. You need to present yourself in a unique way and blaze your own trail. This can be shown both through innovative presentations and the overall look of your website.
4. Your home page should not overwhelm visitors with content. You have a very short amount of time to grab the attention of visitors or they will go elsewhere. The home page should be attractively laid out and explain just enough about your business in a clear and compelling manner.
5. Websites full of gimmick presentations are counterproductive. These may look great but they load slowly and lack the essential ingredient of functionality. It is more important to secure a balance between form and function.
6. Building a website is not easy. There are many factors involved which you will not be aware of until you have delved sufficiently into the process. Whether or not you can do it yourself depends on the type of site you want and your own experience and skills. For instance, you will need to become proficient in HTML and demonstrate an artistic sense. Hiring a web design consultant might be your best move.
7. A website that has no real focus or purpose has little value for a business. You might be tempted to get one going just because everyone has one, but much thought is needed in making an effective business website. You must figure out what the purpose of your website is: to sell products? increase awareness of your business? provide information to drive local sales? add credibility? Clarifying your purpose for wanting a website is a perfect starting point.
Please visit us at CompuKol Communications to learn more about our web design services.
About the Author.
Robert R. Sachs, PhD, is a senior writer at CompuKol Communications LLC. Dr. Sachs has close to 20 years of writing experience in a wide range of fields, including scientific, technical, and medical. He has written extensively on medical subjects including the areas of diabetes, ophthalmology, cardiovascular, women’s health, and CNS. Additionally, he has many years of writing experience in nonmedical, technical/scientific writing. Dr. Sachs has experience in writing conference presentations and articles for journal publications, book chapters, cutting edge journal articles, and wrote New Drug Application (NDA) documents that were submitted the US Food and Drug Administration (FDA).
Dr. Sachs earned a PhD from the University of Colorado, an MS from the State University of New York (SUNY) at Buffalo, and a BA from SUNY at Stony Brook.