Leveraging LinkedIn for Your Business Success


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Small business-to-business (B2B) businesses that focus on LinkedIn as one of their main social media channels have been and are continuing to be successful at getting more leads that eventually lead to increased business. It is a worthwhile tool.

Many business people seem to be having a difficult time using social media channels for business. If you are one of those people who is not so well acquainted with LinkedIn, the following information should help you to understand why it is so important for your business. Leveraging LinkedIn will help you to achieve positive results for your business and before long, you will not understand how you managed to leave it out of your online marketing strategy.

Generating leads for your business

Undeniably, LinkedIn is widely used among professionals. The reason that it is so popular is that it is an extremely effective social media channel that is easy to use and extremely user-friendly. When it comes to lead generation, you need to identify what works for you and your business and what doesn’t work. If you find that something is working for you, use it as much as you can. Of course, if you have tried something that doesn’t seem to be working, don’t waste your time and effort on that because your time will be much better spent on things that cause positive results. In order to successfully generate business leads, the first thing that you must do is to complete your LinkedIn profile. Completing your profile doesn’t mean simply putting your name and a few details about who you are and what you represent professionally. You need to fill in as many details as you can so that you allow other people the opportunity to get to know you. After all, you need to build relationships with people so that they will eventually buy whatever you are selling. Building a relationship means that you are going to build trust and credibility as well as your positioning yourself as a subject matter expert. Your goal in that regard is for the other person to think of you first when they have needs that you can fulfill.

Realizing the fullest potential from you social network

LinkedIn is a much more powerful tool than a great deal of people realize and it can help you to achieve your business goals in an extremely effective manner. It won’t cost you much money, if any. the only things that you will have to invest are time and effort. Those are investments that you would make for your business no matter what tools you used to achieve success.

Handling customer service properly

It is very important for you to examine precisely how your business is handling customer service and how it is tending to the needs of your clients. You can tie in LinkedIn with this as well. The discussions through LinkedIn are critical to your success and all sorts of interesting and stimulating pieces of information can be discovered through that particular form of communication. If you want to achieve greater success with your business, you need to pay a great deal of attention to the timing. You must always respond in a very timely manner and your clients must always feel that they are your first priority.

Engage with people on a very regular basis

You should regard LinkedIn just as you would any other social media channel except for the fact that it is one of the top social media channels for business and should be respected for that. Engaging frequently can take on many different forms. You should synchronize your blog posts to LinkedIn as well as other social media channels with which you engage so that you increase your reputation and exposure.


LinkedIn is an amazing social media channel that will enable you to engage at the next level with your valuable professional online connections. More and more people are starting to understand what an important social media tool LinkedIn is and they are learning how to use it to its fullest potential so that they can achieve greater and greater business success.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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