Increasing Your YouTube Audience


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You understand the power of videos for your business and how instrumental they can be in drawing more traffic to your website. If you want all of that, you need to increase  your exposure and your audience will follow.

YouTube subscribers to increase your business

YouTube subscribers are people who have willingly chosen to be a part of your audience. They are interested enough in your content to want to watch your video and to continue to watch your videos as you share them online. These are exactly the people whom you want following you around. If your videos are compelling and exciting enough, people will not only want to watch them but they will also be enthusiastic about sharing them with other people as well. They will also be inclined to leave comments for you and interesting discussions will ensue. In other words, with the right fan, your videos can go viral.

There are many different ways that you can increase your traffic and online exposure and the following tips are some of those:


As is the case with all other types of online content, it is the same with videos. If you post one video one time and that is the end of it, you won’t be allowing other people the opportunity to form relationships with you. Consistency is key. You want people to come to expect a certain level of quality from you as well as a certain volume at a certain time and on specific days (if possible). The more frequently you share high-quality videos with your audience, the more they will remember you and the more they will be encouraging you to continue contributing for their viewing pleasure. It is all an important part of building relationships.

Contribute value

If your videos don’t have any value, your audience members will not be willing to come back to you time and time again. You must never scrimp when it comes to the quality of your videos. In fact, if at all possible, you should constantly strive to deliver better quality content each time. You need to constantly try to raise the bar.

Post exceptional content

Everyone loves to learn new things all of the time. Tips and tricks are generally very well received. Your content must be expressed in an innovative, creative, compelling, and educational manner so that your audience walks away from your videos with the feeling that their lives are at least slightly improved over what they were before viewing the video.

Invite people to subscribe

A quick and easy way to increase your target audience is by inviting them to subscribe right in the video. You shouldn’t take it for granted that they will subscribe just because they are viewing your video. It isn’t necessarily enough. Make sure that you include some sort of call-to-action, which asks your audience to subscribe (it should be in the form of a “subscribe” button so that it is easy for your audience). The call-to-action should tell your audience members what to do, how to do it and why to do it. It will be crystal clear for them.


Annotations are colored sticky notes that people are able to insert into their videos for added communication. An annotation is perfect for a call-to-action. You can also add a graphic image, which will get the attention of your subscribers. The rule (when it comes to getting your audience members to do what you want them to do) is to make it as simple as possible for them. They don’t have the time or patience to waste time or energy on something that won’t work easily for them.

Add a YouTube widget to your blog

It is an excellent idea to let your audience members know about your YouTube video on your blog or some other type of content that you are sharing. This is a great way to gain increased exposure and more traffic. With the click of a button, you can potentially gain a lot more traffic.

Form a strategic partnership

Another excellent way to increase your exposure and reach is by forming a partnership with someone who will be good for your business (and you, in turn, will be good for his or hers). You can combine your featured YouTube channels and your audience numbers will increase exponentially. It is very exciting.

Interact on a very regular basis

It is very important to remember that YouTube is a social community, just like Facebook, LinkedIn and Twitter. Once you have put it into the proper perspective and you interact with the other members of your circle the way you would with any other social media community, your results will improve dramatically. Interacting with others also means that you will share their videos with other people just as you hope they will do with yours.

Share your good fortune

As you continue on the road to success, you should share your positive results with other people. That is a great way to continue strengthening your relationships and as you continue to connect with others, you will see that they will want to help you in any way that they can. Not only should you share other videos that you feel are worthwhile but you should also leave comments that will start interesting discussions.


YouTube is a social media channel with a great deal of appeal and power. It has been around for a very long time and is certainly not showing any signs of going away anytime in the near future. Videos are another very important part of your armamentarium and you should take full advantage of it in any way that you can. Make sure that your content is of high value and is compelling for your audience, of course.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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