Writing compelling and beautifully expressed content is critical to the success of your business. However, that is only half of your success formula. The other half is sharing the content with as many high-quality connections as possible.
Your content is only as valuable as the people who share it with their friends. If you write content but don’t syndicate it, in other words, it sits on your website with nowhere to go, what good is it going to do you or anyone else? The answer is that it won’t make any sort of impact at all. You should regard your content as the beginning of the process, not the end of it.
Your content marketing strategy should include strong keywords and relevant and timely topics, an top-quality editorial (quality control) plan, and a plan on how you intend to promote your content. Because of the tremendous volume of content that is available online, it is very easy for other people to become overwhelmed and not have any clue about what they should pay attention to and what they should not pay attention to. If you don’t share high-quality content (on Twitter, Facebook, LinkedIn, etc), you may get people to engage with you once but you won’t be able to keep them. If you don’t want to or don’t have the time to write and/or syndicate the content, you should get someone else to do it for you. The most important thing is that it is shared with other people.
There are many ways in which you can effectively promote your content, such as the following:
Pushing your content toward other people
There are many people who really like to have content given to them. It is convenient and once they have started to read and appreciate the content, they will come to rely on it more and more. Why not make it as easy as possible for them to get involved. However, if you (as the business owner) are very busy and you really don’t have a lot of time to do this, this approach may be difficult.
Promoting your content through social media channels
Promoting your content through the various social media channels will most likely lead to increased exposure for your business as well as increased backlinks and high-quality traffic. The links can positively influence the way that the search engines see your web presence, which will add another source of traffic that is relevant to your business.
Promoting your content can inspire syndication of your content
The more content your offer other people online, the greater your chances of getting mentioned on other blogs and other forms of online media. Catching the eye of bloggers of influence can lead to future mentions and interactions.
Understanding your online communities
It is critical that you understand the other members of your online communities. You should try to engage them as much as possible in all aspects of your business. The more you interact, the more ideas you will have that will keep your content fresh and relevant. It is essential that you capture and maintain the interest of those people with whom you share a relationship. You should think about the approach that you want to take for your business before you actually do anything. It is important to customize your content marketing plan to be appropriate for those people who you are trying to influence and with whom you wish to engage.
Content is definitely king. It is extremely important that you never underestimate the power of your content. If it is done correctly (the writing and the syndication), it will touch many people, provoke them into thinking differently than they ever did before, and really want to continue to interact with you. The more you interact, the greater your chances of eventually turning them into loyal customers who will stick with you and your business through time.
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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).