Nov 09
7
How to Organize Your Landing Page
- Your font should be easy to read and the correct size for your audience
- The background and text colors should complement each other
- You should use a limited number of font sizes and colors throughout your landing page
- Font styles: Arial, Geneva, or Helvetica are the best fonts to use. The reason for this is that they are simple and easy to read.
- Font sizes: 10- to 12-point fonts are the best sizes to use for body text. Other sizes will slow down the pace of the reader. If you have an older audience, you may want to increase your font size by a couple of points. Also, you should allow enough spacing between lines.
- All caps: Don’t use text in all capital letters. It is more difficult to read.
- Line length: Blocks of text over 50 characters wide are more to read. You might want to consider using hard returns in your paragraphs so that your lines don't become too long when shown on wider computer screens.
- Contrast: It is a good idea to have a high contrast between background and text because it increases legibility. The best combination of colors is black text on white background.
- Text background colors and images: White backgrounds for body text are very effective also. Navigation and header background colors should be relatively light to enhance legibility. High-contrast graphic images are not a good idea as background for text.
Availability: When visitors look at your landing page, they should be able to understand which options you offer. Your navigation needs to stand out and be consistent and in a predictable location.
About the Author. Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).You might also like:
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