How Important is Trust in Your Business?

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Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it in the long run because your business will flourish because of it.

People should be respected and treated people with equality, and sometimes (especially in the marketing field), there is so much hype and teaching about how to persuade someone they need something that they do not need. It is refreshing to read about building trust instead of manipulating people’s emotions. And, that is what I did this week, while reading “Flawless Consulting: A Guide to Getting Your Expertise Used” by Peter Block.

We Are On a Journey

Maister, Green, and Galford, in their Consulting to Management journal article called, “What is a trusted advisor?” remind us that we do not start out as trusted experts in our field, but many times, that is our goal in life. It is often apparent in those who have succeeded at reaching that goal.

Three Key Principles

So, from that awareness of the journey comes three key principles that can be gleaned, especially from Peter Block’s book, Flawless Consulting:

  • Being authentic.
  • Being thorough.
  • Being fair.

Being authentic means discarding all of the techniques on how to “win someone over” or “impress them.” In the marketing field, that would be tossing out the very hype that we are often taught to use. There are some wonderful people who have combined degree paths of marketing and psychology. Those who apply it well realize the value of the human. Those who do not, seem to think that the study of psychology is the ticket to understanding what makes people tick and manipulating them into a sale. Even Mr. Block pointed out that people can see through that. They know when a consultant is being fake. Therefore, it is essential, in building trust, to be authentic.

One of the sections in Flawless Consulting included a discussion on “Completing the Requirements of Each Phase.” Skipping steps can cause the client or line manager to become edgy. Also, it does not enforce the foundational steps needed in building trust. Just like a house requires the foundation before framing and before the sheetrock, consulting needs to be thorough and built in the right order.

Being fair is a good ideal for life, but it also applies to consulting. Building trust does not mean becoming a doormat as a consultant, but finding balance and approaching it in a healthy manner, especially in the area of communication. This, too, will help the client or line manager to have a balanced view of the contract and working relationship and build further trust.

Personal Example

In one of my positions as Director of IT, I was often put in a position of serving other capacities. In that capacity, I became a consultant of sorts, offering answers to our wealthy clients’ questions and offering suggestions on how they could use their technology to help them reach their goals. After I had helped one particular client, he requested that his financial advisor put me on the access list for his bank account. That is trust. And, that is an example of building trust.

After graciously declining, with the explanation that I could still assist him in the same capacity without that access and that I appreciated the trust, I pondered the situation, wondering what it was that built trust in that situation. I realized that the respect of the person and understanding the client’s emotional needs was really what built up that trust. It is nice to have an explanation of what it is that happened. To me, it was about treating the client with respect and kindness because he was a human being and not because he had a lot of money. Somehow, that respect must have been what he needed, emotionally, being accustomed to good treatment based on his status, and it caused more trust than I was expecting.

Conclusion

Being able to learn new skills and re-frame past experience in light of this new-found knowledge not only helps us to see the success but also helps us to see it in practice. Are you ready to strive to be a respecter of people and not just implementing ways to manipulate people into thinking they are satisfied with the consulting? That method of really caring about people, in the process of consulting, seems to be a foundational cornerstone in building that trust. And, trust, well, it just seems to pay off in the long run.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Author

  • Deborah Anderson

    Deborah comes from a corporate background, as a Chief Technology Officer and operational management, and combines that with her entrepreneurial spirit and her success as a writer and Los Angeles Jazz singer. Her educational background is in software architecture and project management. She teaches professionally, including teaching companies how to use Twitter Chats to enhance their social media campaigns.

    With her SocialWebCafe.com, she is continually navigating the newer realm of Google+ Hangouts to iron out the glitches and present a platform that is workable for most businesses, as well as personal use. You can connect with her on Google+ and follow her at @SocialWebCafe.

71 Responses

  1. Tony Minton says:

    Via LinkedIn Groups
    Group: Music Industry Network
    Discussion: How Do You Build Trust?

    I earn trust by being trustworthy in all my dealings. Honesty is not the best policy, to me it is the ONLY policy. Without TRUST, you are lost in life and in business.
    By Tony Minton

  2. Jay Rosenberg says:

    Via LinkedIn Groups
    Group: Small Business Accelerator
    Discussion: How Do You Build Trust?

    Building TRUST is what we are all about. Our business is showing clients how to earn trust by connecting with the personality types of their prospects and clients. With the crushing overload in everybody’s inbox understanding and relating to a prospect’s personality is a super way to create chemistry. After all, who wants to buy from someone they don’t like.
    Good subject.

    By Jay Rosenberg

  3. Doug Bailey says:

    Via LinkedIn Groups
    Group: Marketing Communication
    Discussion: How Do You Build Trust?

    Building trust should be the cornerstone of everything you do. It’s like your health, without it nothing else matters.

    94% Of people who shop online will visit the About Us page on your website. Why? Because they want to know more about YOU, not your product or service.

    They want to get a feeling of whether they can trust you. How will you look after them if things go wrong? This is where the right kind of confidence building videos shine.
    By Doug Bailey

  4. Brian Silverthorn says:

    Via LinkedIn Groups
    Group: Linked Business
    Discussion: How Do You Build Trust?

    The simplest method for building trust is demonstrating your trustworthiness by matching your actions to your words and by trusting others. A great read on this subject is “The Speed of Trust” by Stephen M.R. Covey.
    By Brian Silverthorn

  5. Carmen Roth Straub says:

    Via LinkedIn Groups
    Group: Social Media & SEO | B2B Marketing Community
    Discussion: How Do You Build Trust?

    Proactive. As in the case of the Heartbleed bug. Staying ontop of relevant (to your business) news. I, myself read every night my news from about 6 diff reliable, unbiased, sources and have them set to notify me of critical issues.
    By Carmen Roth Straub

  6. Philip Renshaw says:

    Via LinkedIn Groups
    Group: New Jersey Networking Group
    Discussion: How Do You Build Trust?

    Deliver what you promise.
    By Philip Renshaw

  7. Toni Taylor says:

    Via LinkedIn Groups
    Group: Music Industry Network
    Discussion: How Do You Build Trust?

    Excellent point. Transparency & integrity of my word are just two of the building blocks I use to create an environment of trust with my artists.
    By Toni Taylor

  8. Kharis Macey says:

    Trust is protection against liability, although it is no guarantee. By this I know a man, a smart business man, he believed and trusted his partner to run the pizza shop they co-owned. Guess what, you’re right, because of his lack of necessary involvement, he lost everything he had, while his partner opened another business after their Pizza Shop venture failed. The fact is, trust is import but vigilance (keeping your eyes on the till is takes priority). Kharis Macey

  9. durgesh says:

    Rightly said by Tony minton

  10. Blair Landen says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Earn it!
    By Blair Landen

  11. Judith Rogala says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Trust is the cornerstone for my success, to the point that I had to write a book called Trust, Inc. A practical Guide to the Alignment of Values, Organizational Goals and Results.

    When I take over as a CEO, I generally do not have the luxury of allowing time to go by to bring People together-it is job number 1. Before, I even get on site, I have a conference call with the top 1-2 levels of management to discuss my expectations, values and who I am. This is setting the foundation. It begins to make the new CEO human and reduces some fear of change.
    We then move on to all Managment and Associates and bring them in to the conversation.
    Even with 740 locations, I am in the field meeting with the People. There were times as we were building FedEx, that I was in 5-6 cities a day, from 5:30am to midnight. As trust is established as a “real value”, everyone’s job becomes easier.

    Being open and forthright from the moment you communicate with the People is the beginning of setting the relationship. I tell everyone, if I behave in a way that is counter to what I have told them, their right and responsiblity is to call it to my attention.

    Process comes into play as you open the conversation in such areas as bringing field people together to discuss how you imporove your ocmpany. If you believe as I do, the people doing the job every day know more about it than anyone else, you understand how much the average person has to contribute when given an opportunity. Typically, these ideas are not simple changes..there are many great ideas. We have impacted industries brought from the bottom up.
    It works! And, the more you listen, the more ideas come forward.
    By Judith Rogala

  12. Alejandro Tarango says:

    Via LinkedIn Groups
    Group: Strategy, Marketing & Innovation Forum
    Discussion: How Do You Build Trust?

    Honesty first.
    Business second.
    By Alejandro Tarango

  13. Maria Roman says:

    Via LinkedIn Groups
    Group: Linked Business
    Discussion: How Do You Build Trust?

    Trust is critical in business relationships, as well as in personal relationships. Two skills needed to build trust are (1) listening skills and (2) following through in a timely manner.
    By Maria Roman

  14. Tony Minton says:

    Via LinkedIn Groups
    Group: Music Industry Network
    Discussion: How Do You Build Trust?

    It has to be that way. Otherwise you have to cover loose ends and that never works. Just be sincere and Honest in all your dealings. I think a person would stay gainfully employed longer with a lot less headaches…lol
    By Tony Minton

  15. Rick Marcil says:

    Via LinkedIn Groups
    Group: Music Industry Network
    Discussion: How Do You Build Trust?

    Say what you mean, mean what you say, and deliver what you promise. And always be kind.
    By Rick Marcil

  16. Guy Courchesne says:

    Via LinkedIn Groups
    Group: Business Leads and Global Networking (LION)
    Discussion: How Do You Build Trust?

    At Teachers Latin America – a team of three people – we build trust by following a simple rule. Deliver what you promise. It has served us well in our first year of operations.

    There have been times when we’ve turned down business knowing we couldn’t deliver what was needed and times we’ve turned down business because we knew the client couldn’t deliver on their own promises. Do what you say you can do and you’ll never fail.
    By Guy Courchesne

  17. Gary Familathe says:

    Via LinkedIn Groups
    Group: Best Internet Marketing Network
    Discussion: How Do You Build Trust?

    Being Real with people.

    What have you really got to lose? Material Things? Please!
    By Gary Familathe

  18. Sourav says:

    Trust is THE critical factor in the effort to guide a buyer to a quieter place where a value-driven sales process can play out the way it needs to for the buyer’s benefit.

    Customers don’t buy from people they don’t trust. Unfortunately, most sales gurus (including some that are quite famous) define selling as “convincing,” “persuading,” and “winning”–presumably with the customer being the convinced, persuaded loser.

    The best ways to gain trust is :
    Tell customers precisely how you can do what other companies can’t. Explain why your recipe, production process, or design is different.
    Moreover , you can also provide testimonials .

    Good one Deborah 🙂

  19. Ken Bradford says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Building trust in an online world can be difficult. There are those who seem to feel that the best way of making money online is through theft or deceit. The only way to gain credibility and long lasting trust is to be totally honest and transparent. People want to maintain total control of buying decisions and don’t like the feeling of being “tricked” into doing something.
    This can be something as simple as signing up for a company newsletter.
    By Ken Bradford

  20. Thuy N Ton says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Being transparent, being who you really are, really listening to people, being in the present moment. Being an open book. When you spend time to talk or discuss something with someone, your focus is on them and you’re mentally there in the moment with that person. Offer genuine help, attention and words of wisdom to help them. This is not only in business, but in life. Being authentic person is very important in building trust.
    By Thuy N Ton

  21. Judith Rogala says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Ken, I agree with your comments, especially about being transparent in communications. Also, where possible, a photo or two should be used with some type of reference that the reader can check out. Often, judgments to buy a product or service are based on ones reaction to the individual and second to the product.
    By Judith Rogala

  22. Gloria Stanchak Alexander says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    TRUST is EVERYTHING in my business. If the client does not trust me enough to allow me to lead them to the altered state or facilitate healing in another alternate manner, NOTHING happens! For the client to trust you, you have to trust you. You have to know in every cell of your being that the particular vehicle you are choosing to aid the client to your knowledge is the best way to effect their positive change. If you know that in your cells, you will attract trust. Much like a tuning fork of the same vibration attracts the same vibration from a distance, it happens for you..
    By Gloria Stanchak Alexander, BA, BCH, MT

  23. W. Nikki Pearson says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Documentation of our character and qualities, successes and overcoming failures, as well as references help to establish some element of trust from the beginning. But I believe we build trust by being who we say we are, doing what we say we can and will do, and in the time frame we say we will do it, with honesty/integrity and excellence. People may hear what you say, but they believe what you do. Building trust may mean sometimes admitting that you are unable to do what you say but having an alternative that is sure to work, whether it’s you who does it or someone else.
    By W. Nikki Pearson

  24. Gustavo Flores says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    It’s a must do but a challenge as well. The 1st downside is due to bad apples or industry rookies who make empty promises only to get the business. The 2nd is that it becomes very time consuming to regain trust. There’s no promise for business even if the trust is regained successfully. It must be done genuinely and in good faith. The challenge: For those of us who know the value, we do it more for our own nature rather that the client. It’s a vested interest gained through honesty, hard work, attention to the seemingly insignificant and patience. Even if the mere attempt is not appreciated. True TRUST Builders are in it for the long haul.
    By Gustavo Flores

  25. Jill Albertson says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Being accredited by the Better Business Bureau is all about TRUST! We do a complete business background check to be sure the business is trustworthy, reliable, credible, and ethical before we will accredit them!
    By Jill Albertson

  26. Brian Todd says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Wise comments from everyone here. Summing all this up I would use one word that is crucial to trust and many other concepts; Consistency. You must consistently do everything stated above as you are always on stage and the tape recorder is always on. Under Promising and over delivering works as well. Exceeding an expectation of trust helps tremendously. This one word trips many up and it’s the ability to sustain character that is the tipping point. “Few things can be as powerful as the equal treatment of unequals” is a quote my father impressed upon me. This was not condescending in tone but merely him telling me to not let ego inhibit connection. Never let status or position convince you you are more than another. Humility is the other word that leads to trust. Great comments above. Love the experience and insight brought to the conversation.
    By Brian Todd

  27. Jeff Blum says:

    Via LinkedIn Groups
    Group: New Jersey Networking Group
    Discussion: How Do You Build Trust?

    If there is a problem with products and or service, do the right thing for your customer.
    By Jeff Blum

  28. Gary Familathe says:

    Via LinkedIn Groups
    Group: Best Internet Marketing Network
    Discussion: How Do You Build Trust?

    People with any sense can smell some BS a mile away…………Just keep it real, and you will come out smelling like a rose.
    By Gary Familathe

  29. George Vodin says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Focus on your customers and/or prospective customers wants and needs and not your own. Ask them to tell you about themselves, their family, their work and aspirations for the future; then shut up and listen.
    By George Vodin

  30. geraldine henze says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Being honest and extending trust to others can work wonders. Listening with the intent to understand also promotes trust in remarkable ways.
    By geraldine henze

  31. Mike Black says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Consistency. Keep promises. Transparent communication.
    By Mike Black

  32. Reginald Greene says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    You build trust by, when you are free to do so and when there are no adverse consequences, sharing the underlying reasons for anticipated conduct, engaging your staff in the discussion so that they feel valued, and proceeding with transparency. By doing so, you also proactively stifle the rumor mill.
    By Reginald Greene

  33. Juanita Rogers says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Trust has to be earned. I believe we should trust others to a certain point. But when someone takes that trust from you, then it’s up to them to earn your trust back. I always go by my first instinct of someone because thats always right. People can fool you.
    By Juanita Rogers

  34. Lee Cunningham says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    It is what builds business especially in a close knit community where everyone knows everyone. I have found that both in the Silicon Valley and in Northern California if you take care of your people, your customers and your community your business will grow. If all three areas trust you…they come to you and do business with you.
    By Lee Cunningham

  35. Patrick Dunaway says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Critical in sales today especially if you expect to get referrals or sell your prospect more than once. The person your trying to build a relationship with must feel you have their best interest at heart and you must follow thru on any promises made or any trust built will evaporate like the morning dew.
    By Patrick Dunaway

  36. Frederick W. Azeltine says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Amberslists is a upcoming competitor of angies list and that is what we are all about. “TRUST is every thing! Its not the the money. Its doing the right thing! Not charging a consumer to pay us to send a trusted pre screened contractor to their home. It FREE and stream lined , no hassles! We charge the contractor a low affordable membership fee to find that homeowner, ad not by the lead ..but provide unlimited leads! We are very transparent…and DON”T up sell, its just bad business. We just the right thing to do…where everybody wins!
    By Frederick W. Azeltine

  37. Charles Larkin says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Mean what you say, say what you mean, and do your best to follow through.

    Demonstrate you can act in good faith, and if other people are capable of reciprocating, then success will naturally follow.

    Charlie
    By Charles Larkin

  38. Harvey Keye says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Give the BEST that you have! Ask for NO returns, develop LEADERS, not followers, SHARE the OWNERSHIP of whatever follows.
    By Harvey Keye

  39. Carlos Navarrete says:

    Via LinkedIn Groups
    Group: Strategy, Marketing & Innovation Forum
    Discussion: How Do You Build Trust?

    Adhering to ethical standards and having solid values helps.
    By Carlos Navarrete

  40. Loren Gelberg-Goff says:

    Via LinkedIn Groups
    Group: Northern New Jersey Networking Group
    Discussion: How Do You Build Trust?

    Trust is an imperative in all businesses… and doing our best to earn, maintain and continue to operate from a place of integrity so that we reinforce the trust in all our business relationships… Good article, and good reminder…
    By Self-Esteem Expert Loren Gelberg-Goff, LCSW, CHt

  41. Antone Braga says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Another thought on trust…trust misplaced. Disaster survivors in particular are in jeopardy, although the general public needs to have access to disaster insurance rights and rules of recovery from the start. No matter how fair insurance companies imagine themselves to be, they have a separate interest, self-interest. The more they pay, the less they keep. Disaster survivors need all the help they can get and fundamental consumer protection is the missing link. What if, What Awaits You on the Beaten Path were Now Just a Walk in the Park? “…educate yourself about the deceptive practices of insurers BEFORE you ever have to file a claim…”

    By Antone Braga

  42. Ellen Marshall says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Say what you mean and mean what you say.
    By Ellen Marshall

  43. Judith Rogala says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    After reading so many comments on trust, I have to admit, I take a bit of a different view from many as to how you build trust.

    Building Trust, comes from within oneself. Those who meet you have a sensory perception as to who or what you are. It is not so much about skills as it is about the “authentic you.” People have a second sense about others and this is what they tend to act on.

    I firmly believe, the best leaders are those who have taken the time to truly understand who they are, accept who they are or change and finally act with integrity.

    Skills keep getting mentioned on many sites and I am not saying leaders do not have to have skills, but even the worst communicator can be a good leader as long as the people believe in him or her and his intentions.
    By Judith Rogala

  44. maureen absten says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Have found countering pharma lies & trying to protect folks from these very difficult. I believe we are brainwashed & dumbed to accept artificial chemicals as a health option. Sadly they are much the reason for our increased dementia & other mental illness increases. The cholesterol issue a scam because we fought to include lipids for mental health in TPN in the 70s. So they have added to the neuro & mental decline of many victims as well as liver distress which feels like the flu. Sorry psyche drugs the same why we ever accepted artificial chemicals in our brain? Only nutrients truly heal, natural antiinflams would save so many GI bleeds & ease all liver & renal issues.
    By maureen absten

  45. Judith Rogala says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Maureen, while I do not know your experiences directly, what I do hear is a common mantra that may lead to what you are putting forth….”everybody lies”. This comment has become so repetitive that it is affecting how we determine right from wrong.

    This acceptance of living in a gray/black world of integrity has been too widely accepted and obviously needs to change.
    It is always surprising how many people want to eradicate the 10 commandments. While it is certainly a religious platform for some, let’s get serious….is it really okay to lie, cheat, steal, kill, etc? I see these “rules” as a simple statement as to how we treat ourselves and others.

    So much is written about organizational culture, but right now, there are a lot of questions as to how our “living culture” adds to the betterment of our lives, our friends, family and the world. Your comment is one more indication of concern. We better wake up.
    By Judith Rogala

  46. Michael Barnes says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Trust is not built on an assembly line. It is earned through actions and deeds and your words which are your most sacred bond. There was a time that I remember when a man’s word and a handshake was as binding as any written contract. It has been said that Washington entered into 1000 contracts with the American Indians. Washington broke 999 of them. So much for trust or written contracts. They are not worth the paper they are written on. A person’s words should suffice. If not, then find someone who will honor their words with deeds and actions. Not just mere pretty words written in legalese. After all, as the playwright said “first kill all the lawyers”. Lawyers exist to find loopholes in contracts and the seal them up to use against you. What happened to trust then went out the window. So much for a man’s word of honor and a handshake. Trust must be earned. It cannot be built the way you build a house. Without trust there is no foundation there for doing business with that person or corporate entity. That is exactly what they are an entity. Not a face of a person, not the voice, the honor, or the word of a person but the representative of an entity. These entities survive on written contracts in order to bend you over a barrel just waiting for you to make a mistake so they can take you to court and get money from you. If they are in the wrong, well OJ Simpson wasn’t the only one with a Dream Team of lawyers. They have lawyers for everything. And they will stick it to you no matter what while they are like Teflon and come out like roses.
    By Michael Barnes

  47. Michelle Smith says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Being honest and looking for ways to help people get what they need not what I necessarily want.
    By Michelle Smith

  48. Ken Bradford says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Judith,
    A perfect example would be capturing email addresses. Businesses must learn that permission based marketing is the way to go. If you want me to enter my email address, just be honest enough to tell me the “real” reason you want it.
    Another example is the “FREE Website” thing. Who are we kidding – it isn’t FREE! They either want to sell my personal information or they want to run banner ads all over the site.
    By Ken Bradford

  49. Peggy Molloy says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Try manners & respecting others.
    By Peggy Molloy

  50. Cesar Esparza says:

    Via LinkedIn Groups
    Group: Marketing Communication
    Discussion: How Do You Build Trust?

    I read once that trust is built by being capable and being honest. You need both.
    I can have in high regard my aunt Fanny as an honest person, but it doesn’t mean that I should do business with her. On the other hand, if a guy is very capable, but his honesty is in doubt, we shouldn’t do business with him.
    Trust= honesty+dependability.
    By Cesar Esparza

  51. Anthony Lunghi says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Honesty and value.
    By Anthony Lunghi

  52. Bernie Otis says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Anthony,

    With all due respect get rid of the word “Value”

    Do you know anyone in business who does not think they give Value—-whatever that is? Simply put a year after you make a purchase you will forget what you paid for it but you will remember who you bought it from and that will determine whether you trust that person and if you do it does not matter what you paid (within reason).

    I am never the cheapest for what I do-but I have never lost a dime because of non payment and only once in 65 years have I lost a client because my clients know that when they use my services they never have to worry about the results.

    By Bernie Otis

  53. Verdis Barnes says:

    Via LinkedIn Groups
    Group: Music Industry Network
    Discussion: How Do You Build Trust?

    I’m from the {Old School} of your word is your bond and practice what you preach.
    By Verdis Barnes

  54. Maxine Simpson says:

    Via LinkedIn Groups
    Group: Strategy, Marketing & Innovation Forum
    Discussion: How Do You Build Trust?

    Key word for this topic is “build”. Trust takes: time, honesty, adding value, consistency, and genuine interest in building a relationship of mutual trust and respect.
    By Maxine Simpson

  55. Patsy Pahr says:

    Via LinkedIn Groups
    Group: CT Small Business Toolkit
    Discussion: How Do You Build Trust?

    Nice article. I couldn’t agree with you more. The part about being authentic especially. It’s refreshing to see such a discussion in this group.
    By Patsy Pahr

  56. peter tian says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    honest is the most important for business.
    By peter tian

  57. Neil Swire says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    you tell the truth , even if you lose the job or contact.. It’s easier to tell the truth then to end up in a series of lies to save yourself..
    By Neil Swire

  58. Jodie Pierce says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Integrity and Accountability. Do the right thing even when no one is looking, always do what you say you are going to do. Keep your Word for your Word is your reputation.
    By Jodie Pierce

  59. Michael Benesch says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    delivering on a pledge or promise
    By Michael Benesch

  60. Vitali Kloster says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    By providing excellent customer service. So many business fail to realize that they are in decline today because the type of people they are hiring have no idea what good customer service is.
    By Vitali Kloster

  61. Dy R. Smith says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Remember you are working with a “person,” not just a business owner. They need to know that you truly care about their success.
    By Dy R. Smith

  62. Al Beckes says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Do what you say you will, take an interest, find common ground, tailor to needs identified.
    By Al Beckes

  63. Steven I. Abrams says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Responsibility, Resilience and Reliability. Continue the track with perseverance, due diligence, professional courtesy and sincere kindness. Word of mouth will be your referral and endorsement.
    By Steven I. Abrams

  64. Brian Silverthorn says:

    Via LinkedIn Groups
    Group: Small Business Accelerator
    Discussion: How Do You Build Trust?

    The simplest method for building trust is demonstrating your trustworthiness by matching your actions to your words and by trusting others. A great read on this subject is “The Speed of Trust” by Stephen M.R. Covey.
    By Brian Silverthorn

  65. Raquel roby says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    My work involves changing peoples bodies, minds, and perceptions of themselves. I gave it up for a year for healing broken hip. Will never give up ONE DAY again.
    By Raquel roby

  66. Gail Diggs says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Trust is something we should all be working towards in everything we do. We as individuals need to love ourselves first and each person you tell your going to do something for, make sure you do it no matter how small the task.
    By Gail Diggs

  67. Huntz Leineweber says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    Building trust is simple or can be. If you say you will do something you must do it no matter what. No one ever has to make a promise. That’s the key, people say they will do things all time but often leave something unsaid…unless something more important comes up… To me there is nothing more important that my promise, my word. When you act like that people will never doubt you.
    By Huntz Leineweber

  68. Rae Ann Rickoff says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    In my business there are companies that do not have employees that are personally invested in the company. So, when their front line employees represent the company and say things that are not completely up front to get or keep a job it makes the rest of us look bad.
    Our employees have a long term personal investment which I think is the key to our success. They understand the importance of getting and keeping a customer is their honesty and integrity. They see the extra service they give is backed up by the relationships they build with the customer. They see this in the comfort of the conversations they have with the customer and it reflects on their income. Therefore, the work they get is truly dependent on the trust THEY build. Not the marketing I do or the managers promises. We know they do an excellent job but if they are not invested to make us grow, we won’t.
    By Rae Ann Rickoff

  69. Juanita Troutman says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    What you do for one customer you must do for a thousand customers…KEEP your WORD…
    By Juanita Troutman

  70. Lori Favela says:

    Via LinkedIn Groups
    Group: Succeed: Small Business Network, Powered by Staples
    Discussion: How Do You Build Trust?

    It’s a process to build trust in general. You have to understand psychology and yourself. It’s very detrimental that you do this in every part of our lives to do this and live like this on a regular basis. How am I going to build trust in my life? By learning from others and being true to my word!!
    By Lori Favela

  71. Nadir Antunes says:

    Via LinkedIn Groups
    Group: Strategy, Marketing & Innovation Forum
    Discussion: How Do You Build Trust?

    with honesty, transparency, and also reliability – in keeping deadlines, budgets, promises. Managing expectations is truly important when it comes to build a relationship based on trust.
    By Nadir Antunes