Having a Web Presence With Personality

As a business person, you must have a web presence that attracts other people to your business offerings and to your branding. If they aren’t attracted, they won’t go further to find out anything about you and you won’t succeed.

The first statement that you need to make (whether it is verbal or nonverbal) is that you are human, just like your prospective clients, and that you relate to them on a human level. It is a well-established fact that business success is all about building and maintaining relationships. If people can’t relate to you on a human level, there will be no relationship between you. One of the main attributes that will make you stand out among all of your competitors is that you care about your prospects’ wants and needs and that you consider it your responsibility to solve their problems.

The challenge of adding personality to your web presence

It doesn’t actually take a great deal of effort to add personality to your web presence. Your personality must come through in order for people to connect with you, on any level. You need to give others the opportunity to get to know you. If they don’t know you, there will be nothing driving them to choose you over someone else when it comes time to buying what you are selling. When you try to connect with people, you need to try to get them to give you some information that will establish the relationship between you. That has to work both ways. You must also give them something to relate to from you.

At times, it is difficult to come up with the perfect icebreaker to get the ball rolling. If your business is small, it will probably be easier than if you have a large company. However, it is certainly not impossible. A great way to break the ice is to get the other person to smile or laugh. You can use humor or perhaps, a heartfelt story that showcases your sensitivity as a person and as an organization. You can also break the ice through creative and interesting content that you share with other people.

Whatever you choose to share, make sure that it is unique and interesting. Others will remember your personality and will want to hear more about what you are doing. People are very interested to know that you are very good at what you do but at the same time, they also want to feel comfortable about doing business with you. Expressing to others that you are passionate about what you do and that you genuinely care about other people and want to give them what they need will be a tremendous attraction when it comes to deciding about whether or not to buy what you are selling. Your strong, positive feelings about what you are offering must come through in your communications with your visitors. Remember that if you can convince them to buy your products and/or services, you will be opening a door to many more selling opportunities.

The effect of having a personality in your web presence

When people are researching you and your business, they tend to find out about you and your company and what you stand for before they look into your products and/or services. A big mistake that many business owners make is that they don’t make the “About Us” page different than their products’ page. The “About Us” section must really grab the visitor and make them want to delve more deeply into what the person and his/her business is all about.

It is very important for you to share important aspects of who you are with your visitors. Adding personality to what you share with your visitors does not have a great deal of risk involved but the payoff may be huge. It will immediately make you stand out from your competition. In your “About Us” section, you should have information that is above and beyond your products and/or services. If you don’t feel comfortable about sharing personal information, you need to come up with other pieces of information that will draw them to you, such as your expressing your happiness when your customers are excited about what they have bought from you. Another good enticement is if you describe your level of service to your customers.

Conclusion

Personality in your web presence should be the equivalent of personality in your bricks and mortar store, if you had one of those. In other words, the second a client (or potential client) connects with you, they need to have a positive reaction to what you are telling them. If that doesn’t happen, they won’t stay. You need to entice them enough to really want to stay.

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