Your business strategy must include profitable, sustainable growth. When used correctly, social media produces exactly those results. That is one of the reasons why social media marketing must be included in your overall marketing strategy.
Social media can be leveraged in so many different ways to enhance the success of your business. When it comes to social media marketing, the first thing that you need to do is deliver real value to your target market. Once you have the valuable content in place, you will use social media to reinforce the value of the content.
You must provide your audience with important information and create the perception that you are a subject matter expert (SME) and thought leader in your industry or niche. Your goal is to create and maintain strong and lasting relationships with your potential customers and existing customers, respectively.
When it comes to your social media strategy, your focus should never be on selling your goods and services. It should only be on building relationships. When you build relationships, you are building trust and credibility.
No matter what state the economy is in, contributing value and building strong relationships prevails. Social media is a key element in the success of your business.
It is very important to remember that social media is not a marketing strategy that works instantaneously. It takes time to build solid relationships and to forge strong bonds with people—bonds that last a very long time.
Those long-term relationships are what sustain your business in the more trying times and are your foundation at all times. Once you have established those solid relationships, you can make sure that the word is spread about all of the positive things that you have to offer.
The following tips will help you to focus your business strategy and achieve greater success:
Communications: Communications are extremely important to the success of your business, no matter which type of marketing strategy you use. When there is open-ended communication, your existing and potential customers will get to know you much better. Don’t be afraid to communicate openly. Join as many relevant networks as possible and start to communicate on a regular basis. Tell people about what you do and what you offer without selling them. Have a policy of mutuality. Ask that people tell others about your business and make it clear that you will do the same for them.
Help people as much as possible: A large part of your success in business, especially with Internet marketing, is connected to helping other people. When you help people, they start to trust you. You start to be viewed as having a great deal of credibility in their eyes. If you have credibility and people trust you, they will want to be associated with you, work with you and buy from you. They will also start to consider you a nice person and will trust whatever information you share with them.
Quality content: When it comes to Internet marketing, content is of utmost importance. You need to always be sure that whatever you are “selling” contains exceptional-quality content that will be extremely valued by your customers. Because of social media, you can draw the attention of vast numbers of people with a minimal amount of effort.
Share good-quality links: A common error that people make when it comes to links is that they aren’t careful enough with which links they put in their content. You should never put links to the social networks of which you are a member in your content. You can safely assume that most people are members of many social networks already (at least the more popular ones). Another very important thing to remember is to always include the links to your website and blog in your social media profiles. If people with whom you are connected want to go to your website and blog, they will click on the links in your profile.
Social media is certainly an incredible way to spread the word about business. It is always valuable when others spread the word about your business. Of course, without the foundation of the relationships behind it, people won’t feel that they have anything to talk about with regard to you and your business.
If you concentrate on the quality that you offer other people, quantity will come to you as well. When your quantity of visitors increases, your quality will also increase. Please make full use of social media. You will definitely get more out of it than you put into it.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
About the Author.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).