Via LinkedIn Groups

Group: Business Writers of America

Discussion: Giving Your Business an Attention Grabbing Name

To differentiate your business, and establish yourself as a expert in a niche, it is good to have the name reflect it. "Health Communicators," "Pharmaceutical Communications" "Ecommerce Copywriting"- these are also SEO-friendly names. Always good to come up higher in the search rankings. I believe explaining what you do is better than being clever, and running the risk of leaving the potential customer guessing. 

Posted by Nan Devlin

Via LinkedIn Groups

Group: Business Writers of America

Discussion: Giving Your Business an Attention Grabbing Name

This is good advice, too, Nan, but only if you specialize. Those of us who write across industries have a different challenge differentiating our services. 

Posted by Cynthia J. Starks

Via LinkedIn Groups

• Group: Band of Entrepreneurs

• Discussion: Giving Your Business an Attention Grabbing Name 

I agree! The choice of naming the business is critical – your business name is the heart of your brand and connects consumers to your business by creating a sense of peace-of-mind and evoking positive emotions. The problem for most small business owners is finding a name that is creative, meaningful, not already trademarked, and available as a website domain name. 

Posted by John Williams 

Via LinkedIn Groups

Group: Business Consulting Buzz Group

Discussion: Giving Your Business an Attention Grabbing Name

With Internet Marketing it is important that your great business name also be one you can register as your Domain (i.e. be available) – and that the name is keyword rich in order to get traffic to your website
Posted by Dean Jantasan

Via LinkedIn Groups

Group: Business Writers of America

Discussion: Giving Your Business an Attention Grabbing Name

Thanks for posting this. When I started my business, I thought using my name — Starks Communications — was the way to go. If I had to choose again, I might choose something more descriptive and fun — I've seen writing businesses call themselves Wordsmiths, Inc., Let Me Say It For You, Ghostwriters in the Sky, etc. All fun, creative and attention-getting. Again, good food for thought in this piece. 

Posted by Cynthia J. Starks