You are diligent and consistent when it comes to posting articles online that are informative and educational for other people. The quality of the writing is superb but you notice that you don’t have a lot of readers. Why not?
If you find that the number of people who are reading your articles is smaller than you would like it to be, there are ways in which you can write that will drive many people to your articles, not only to read what you have written but also to compel people to leave comments and have meaningful interactions with you. Remember that the topic of your article must always touch your audience in some way and make them feel as though you have the answer to their problems.
The metrics of how many people are reading your articles are measurable and very valuable when it comes to being able to understand whether your social media marketing campaign is really working effectively or if it needs some adjustments. Remember that the greater the number of people who read your articles, the greater the potential number of people who will connect with you and eventually will become clients.
Of course, the number of readers will depend, to a certain extent, on your particular niche. However, there are other steps that you can take in order to help increase your readership:
- A fantastic title: The power of your title rests with the first three to five words. If you choose the correct words for your title, you will be shocked at how dramatic the increase in your readership will be. On the other hand, if you choose a title that is ineffective, it will do nothing for your readership. Your title must contain high-quality keywords and it must give a clear idea of what the article is about. The success of your article is in the title, so you need to make sure that it is everything that it should be and more.
- Keyword research: Before you write one word of your article, you need to do some research to identify the more powerful and appropriate keywords. You want to choose the keywords that will get the most attention from your readers. Part of your research will involve your target audience. Once you have learned as much information a as possible, you will be able to choose the keywords.
- A killer summary: The article summary must be a real attention grabber. It is the part of the article that entices your readers to click on your link and want to read the rest of the article. After the title of the article, the summary is the next most important thing when it comes to grabbing the reader’s attention. The summary should be clear, concise and well organized.
- Promotion of your articles through social media: Once you have posted an article, it is extremely important that you tell everyone whom you know about it. You not only want to share your article with those people but you also want them to share your article with other people. When it comes to social media, that is the only time when “viral” is a good thing.
- Call-to-Action: It is very important to always include a call-to-action with your article. The main objective of offering an article is to get people to interact with you and they won’t be able to do that if they don’t have a way of reaching you. You should make it as easy as possible on them by including contact information (your URL, phone number, etc).
All of the tips that were mentioned here are simple, straightforward and effective. Sometimes it isn’t enough to just write a high-quality article. The promotion of that article as well as the strategic placement and distribution of it are as critical as the article itself. There is a great deal that goes into offering a successful article online. If you follow the advice given here, you will see that more and more people will want to read your articles and will reach out and interact with you.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team and don’t forget to “like” our Facebook page.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).