Generating Leads With Content Marketing

By on Mar 18, 201418

Content Marketing MascotIf you own a business, you are probably aware of the fact that content marketing is a necessity and contributes greatly to your professional success. On the other hand, your having an understanding that content marketing is necessary doesn’t necessarily mean that you understand how it will actually help you to generate leads.

The many benefits

There are many different reasons for getting involved with content marketing but you also need to understand the many benefits that it can afford you, including how your content marketing can help you to generate leads for your business. In this day and age, of course, your content marketing has an extremely strong online presence and the way that you are successful at that particular type of marketing has a great deal to do with your online interactions. The more information you make accessible to your online connections, the more successful you will be. However, it is very important to make sure that you don’t make  your content marketing materials about you. It must be about the other person and your ability to solve whatever problems they are experiencing. If you can do that, you will win their loyalty.

With online interactions, all you have to do is start to build relationships and the rest will come in time. The principle is the same for all human interactions. During the course of building relationships, you are building trustworthiness, credibility, and the confidence of the other person in your knowledge and expertise. Once you have been able to establish those, you will be able to enjoy a mutually beneficial relationship that will hopefully go on forever. If you provide content to other people that is appropriate, relevant, and valuable, people will notice and they will want to continue to pay attention to what you are sharing. They will totally understand the value that you are providing.

You may be asking yourself why you need to get so involved with content marketing

This may be a question that has been on your mind for quite some time now. The answer (or at least part of the answer) is that content marketing allows your brand to touch your prospective clients in a non-aggressive, non “salesy” manner. Th0se people will most likely not recognize your communicating as anything other than that. You will merely be providing valuable, compelling, interesting information to your online connections.

The fact is that you are in a position where you need to find some way to effectively interact with the people with whom you wish to do business. There is no other way to do it initially beside sharing your content, which is a clear representation of who you are and what your business stands for. If you are able to find your way to doing that, you will be able to forge a relationship that will last a long time and be solid. You will also be creating a relationship of lasting loyalty.

Following the process

Whether you realize it or not, there is a process that needs to be followed before a person makes the decision to hire you for whatever it is that they need. If you are moving along in the process and you make it to the shortlist, the chances are great that if you are competing against anyone, it won’t be more than one (or two, at most) business. It is important to remember that you will have make it to that point based on the strength of your content.

Using advanced lead generation methods

Once you have gotten everything else in order, it is time for you to take your business to the next level and start to use advanced lead generation methods. It is important to continue to share top-quality content with your online connections and the more you do that,  the stronger your relationships will be. The more you share, the more they will read and the more they read, the more they will trust your expertise, trust  you as a person, and think about you before anyone else when they are finally ready to buy what you are selling.

Conclusion

Content marketing is critical to your professional success. Your content can cause all sorts of positive results and one of the most important is your ability to generate leads based on the wonderful quality of your content. It is also important to remember that you should always think proactively and don’t wait for other people to contact you. There are many ways to generate leads, such as through webinars, professional events, and documents such as white papers and newsletters, which you can share with your online connections. It is important for you to be assertive when it comes to your online connections. Go after them and make them understand how much you value their business and the relationship that you share with them. The more you do that, the more your business will prosper.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

 

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