CompuKol Connection » Blog http://www.compukol.com When you need results, our expertise eclipses the competition! Thu, 02 Jul 2015 09:00:24 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 How Content Makes Social Selling Successful http://www.compukol.com/blog/how-content-makes-social-selling-successful/ http://www.compukol.com/blog/how-content-makes-social-selling-successful/#comments Thu, 02 Jul 2015 09:00:24 +0000 http://www.compukol.com/?p=7236 Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success. Continue reading ]]>

Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success.

The power of social media platforms

Chances are that you have chosen the social media platforms that work most effectively for your business and you use them on a regular basis to interact with your online business connections. You may or may not be extremely comfortable with interacting online but even if you are, there is a chance that you are not even aware yet how much social media and social selling can do to bring your business to the next level when it comes to connecting with B2B companies. There are several different really good reasons why you should be doing this if you haven’t started doing it already. Some of those are:

  • To provide useful information to your online connections.
  • To generate leads.
  • To connect with prospective customers. Once you have been able to do that, you will want to solidify the relationship that you have been able to form.
  • To push your products and/or services.
  • To eventually sell your products and/or services. 

However, it is extremely important to bear in mind that although the reasons listed above are all legitimate, your approach must be considered very carefully and you must keep the other person’s wants and needs in mind at all times. Of course, as was stated above, your content is at the heart of anything and everything that you communicate online and that also applies to social selling. Great content and social selling go hand in hand. There are several steps that you should follow in order to leverage your content as much as possible so that the desired result is a booming success.

  • Marry your content to your online marketing strategy: If you write your content the way that it should be written, you will successfully address all of the milestones of your online marketing strategy. It is important that you marry specific content to specific aspects of your strategy.

    It is important to make sure that you include helpful information for your readers so that they can use your tips to improve upon what they have. If you can manage to do that, the next time they need that sort of help, you will be the first person they contact.

  • Use your staff effectively: As  much as you may feel as though you are the only person who can possibly manage the content and truly leverage it, it is important for you to recognize that you are only one person and if you spread yourself too thin, it won’t help anyone or anything to succeed.

    If you work with other people, you should make the most of their skills and expertise. Being delegate for the greater good is necessary and it will free you up to do what you need to do. If this makes you uneasy, it may be a good idea to sit down and diagram what you need. Chances are very good that you have a great handle on the talents of the people with whom you work. Getting them to help you will be good for you and it will be something that they are probably very happy to do. Keeping everything close to the vest and not allowing anyone else to get involved is not a wise business decision.

  • Learn how to listen: In many cases, it is more important to listen than to talk. If you listen to your online connections, you will learn about what they want and need and you will be able to satisfy those needs. Of course, you must always keep in mind that you are writing content for businesses like yours. The chances are that the other business owners will see things in exactly the same way and will want to listen to what you have to say and what you need as well. Once you have figured out what the other people want, you can customize your content so that it gives them what they are looking for. 

  • Pay attention to the analytics: Analytics are important and it behooves you to pay close attention to them for your business. There are some free analytics tools that are very effective and you should learn how to use them and keep using them. You should understand that not all analytics are important for your business. You need to choose the ones that are important and pay attention to those. They will tell you an extremely important story and you need to listen to that story. It is your story.

  • Incorporate your social content into your online marketing strategy: Most likely, you have an overall marketing strategy that includes content marketing. Well, it is an easy transition (if you aren’t doing it already) to incorporate your social content into your overall marketing strategy. Once you do that, you will see how effective it is and how much you will make with your brand and your strategy.

Conclusion

Marrying your content with your social selling strategy is extremely intelligent and it will produce better results for your business than you may imagine. The fact is that you are writing content anyway. It won’t take much extra effort to connect the content to the selling and you will get a tremendous amount of mileage from it. Remember that you need to take advantage of the social media platforms that work for your business best. It is important that all of your profiles are in order because you will be sharing content on those social media channels and you want to make yourself and your business accessible to your online connections. Those platforms will work well and you will be able to take your business very far.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

 

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The Anatomy of a Successful Call-to-Action http://www.compukol.com/blog/the-anatomy-of-a-successful-call-to-action/ http://www.compukol.com/blog/the-anatomy-of-a-successful-call-to-action/#comments Mon, 29 Jun 2015 09:00:03 +0000 http://www.compukol.com/?p=7223 You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading ]]>

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you.

Writing an effective CTA that really works for your business

Well, it has been established that your CTA is important and why it is important has also been proven over and over again. Now, it is time to dissect the CTA and if you follow this particular formula, you will succeed in bringing people to you every time. Okay, now it is time to think about what you want to write and you are under pressure to make it the best that it can be.

Before you write a single word; however, you will need a launching off point. That should be reading other people’s CTAs and determining if something similar will work for your particular business. Once you have been able to identify what you believe will work for your brand/business, it is time to write those CTAs (you will definitely need to write several customized CTAs for various pieces of content).

Once you have written CTAs that you are really proud of and really convinced that they will do exactly what you want them to do, it is time to test them. It is not necessary for you to test every little thing. However, you do need to identify what is most important for your business and pay close attention to those particular things. Right about now, you may be wondering what the essential elements of an effective CTA are.

  • Put yourself into your CTA: If your CTA language has “I” or “me” in it, it says that you are personally involved. It is important to remember that you have some sort of emotional investment in the situation. On the other hand, if you don’t include something personal in the CTA, it says that you are disconnected and if you are disconnected, it shows a lack of emotional investment on your part.

    This totally makes sense because you are trying to establish relationships with your online connections and the only possible way to accomplish that is by connecting with the other person on a human/emotional level. 

  • Be clear, concise, and focused: Your CTA should have language that is clear and concise but that also gives a strong impression of what you can do for the other person. If you do it correctly, your CTA should be expressing your ability to solve the other person’s problem. It is the marketing principle of WIIFM? (What’s In It For Me?).

    However, on the other hand, if you can manage to solve the other person’s problem, you will most likely succeed at establishing a relationship that is solid and long-lasting.

  • Enlist your social circles to prove your professional worth: Interestingly, you are the only person who has no credibility when it comes to expressing how amazing your business is. That means that you have to work very hard at convincing other people about your potential and your capabilities. If you do that, they will probably be more than willing to be your ambassadors. It is totally reasonable for you to rely on your online social circles. If the situation were reversed, you would certainly be more than happy to do the same for them.

  • Maintain a genuine, humble attitude: It takes time to establish and grow a relationship with another person and it is very important that you don’t assume that you know better than the other person what they want, need, and how they feel. It is important for you to be sensitive to the other person and to try your best to satisfy their needs; however, it is also important for you to realize that getting to that point will take a lot of time and effort (and nurturing) on your part. Of course, it will be well worth it.

Conclusion

Not only is your call-to-action essential to your success online but it is also extremely important that you stick with the right formula so that your CTA produces tremendous results each and every time. If your CTA is effective and does what it is supposed to do, it will bring more traffic to your website and you will be able to bring your business to the next level.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Expedient Content Marketing on a Shoestring Budget http://www.compukol.com/blog/expedient-content-marketing-on-a-shoestring-budget/ http://www.compukol.com/blog/expedient-content-marketing-on-a-shoestring-budget/#comments Thu, 25 Jun 2015 09:00:16 +0000 http://www.compukol.com/?p=7244 If you are a small-business owner with very little time or money to create original content, there is still a way to quickly generate fresh content. Content curation, when combined with original content, drives customer engagement, builds trust in your brand and demonstrates your brand’s commitment to its industry. Continue reading ]]>

If you are a small-business owner with very little time or money to create original content, there is still a way to quickly generate fresh content. Content curation, when combined with original content, drives customer engagement, builds trust in your brand and demonstrates your brand’s commitment to its industry.

The importance of producing effective content marketing materials

Conceptually, content marketing can take you and your business very far if you do it in the best way possible for your particular business. If you do it right, what you are hoping for is that your content will get other people to notice what you are saying and doing and they will want to interact with you. Once that connection has been established, you can start to build a relationship together and eventually, you will do business together.

If you happen to have a marketing department in your business, there is a good chance that content marketing is not a focus of that department. There are several possible reasons for that, including the fact that marketing (straight marketing) and content marketing are not the same thing and in order to successfully create content marketing materials, the ability to write well is absolutely and important part of it. Another important part of content marketing is the graphic element. You need someone who can handle the graphic side of it with skill and a trained eye. Not only must the content be written well but it must be compelling and exciting and it must entice your readers enough to want to interact with you solely because of the content that you have written.

It is important to keep in mind that just because you are not surrounded by content writers, it doesn’t mean that you can’t get your hands on marketing content. You should remember that outsourcing is another option for you although, with the lack of time and money, you need to proceed carefully in order to make that happen. Whomever you choose to help you with your content marketing, whether it is someone from outside or inside of your business (or you, yourself), you need to make sure that the person or people possess a strong knowledge base and skill set to communicate in the way manner that you need. 

  • Curating content: Content curation is a great way to share content. Basically, you take other people’s content, give them credit, and add your own commentary to the end of that content.  That content will hopefully have the intended and desired result of driving a larger amount of traffic to your website.

    If you use curated content, you would treat it exactly as you would treat original content as far as promoting it on social media is concerned. Of course, you will want to get the most out of the content and, as always, you will want your content to go viral. Hopefully, the results will be very positive, including high rankings on the search engine pages, engaging prospective and existing clients, and eventually getting people to buy what you are selling.

  • Adding your own commentary: When you post curated content, you are really offering added value. First of all, you are offering top-quality content. However, you are going to take extra step of adding another layer of information and perspective. So, essentially, the reader is getting two for the price of one. Of course, it is not appropriate to post the curated content (even with the credit to the author) without your commentary. Otherwise, it should be considered a reprint, with no actual involvement from you. Interestingly,  the perception that your readers will get of you is that you have enough confidence in your knowledge and expertise to be able to share the work of other people that you consider valuable.

  • Pair original and curated content: There is absolutely nothing wrong with sharing a combination of original and curated content. In fact, your readers will most likely appreciate it and find it very interesting. This is where you can allow yourself to be really creative. You have already proven your own creative ability as well as writing skills. Now, you need to improve upon that by bringing content to the table that is even more valuable. In fact, it should be considered an important aspect of your content marketing strategy. Between your original content and the curated content of other exceptional writers, you will be able to offer fresh ideas all (or most) of the time. When it comes to the curated content that you are choosing, as you go along, you can hone what you share and refine it to the point where it is truly unique. 

Conclusion

Your content marketing efforts are working toward the ultimate goal of being able to sell as much as possible. Time and money may make it easier but you can still succeed without too much of either one. Social media can give you so much. It is up to you to figure out how to use it in the most efficient way possible. You can invest a little time each day and a lot of your tools won’t cost you anything so you can make much more headway than you might think. The road may be long and winding. Of course, don’t think for one second that you won’t get there because you certainly will. 

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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How to Effectively Use Your Social Media Time http://www.compukol.com/blog/how-to-effectively-use-your-social-media-time/ http://www.compukol.com/blog/how-to-effectively-use-your-social-media-time/#comments Mon, 22 Jun 2015 09:00:55 +0000 http://www.compukol.com/?p=7240 Interacting on social media channels may seem daunting but if you manage your time effectively and in an organized way, it may be much less oppressive and cumbersome than it needs to be. It all depends on the approach that you decide to take. #TimeManagement #SocialMediaMarketingStrategy #SocialMediaManager Continue reading ]]>

Interacting on social media channels may seem daunting but if you manage your time effectively and in an organized way, it may be much less oppressive and cumbersome than it needs to be. It all depends on the approach that you decide to take.

Getting the most out of your time on social media channels

A common complaint from business people (and other people as well) is that interacting on social media channels is daunting and very time-consuming. Actually, neither of those have to be true necessarily. In fact, if you spend between 30 minutes to an hour a week interacting on social media, that will be more than enough and you may be surprised at how much you accomplish for your business in that amount of time.

If you spend about 30 minutes to an hour of your time doing other things during your week, that time can go by in the blink of an eye. If you can get over the psychological hump, you probably won’t feel like that amount of time to spend on social media is anything at all and you will get so much out of it. So, now it is time for you to work out your organizational strategy. 

How much time do you spend on social media each day right now? 

You may not realize it but you may be spending more time on social media each day than you realize. If you are like the average person, you are already spending a large chunk of time each day on social media. That doesn’t mean that you are spending all of the time on social interactions. Of course, some of those interactions are professional.

What are the responsibilities of a social media manager?

The social media manager has many different responsibilities and how and in what order the manager fulfills those responsibilities may affect the outcome of the 30 to 60 minutes that you spend a week. They are:

  • Planning your social media activities.
  • Curating content, when appropriate.
  • Writing content.
  • Deciding when you will post a particular piece of content.
  • Responding to comments that are posted in response to your content.
  • Engaging your readers in any number of ways.
  • Solving the problem of your online connections.
  • Paying close attention to your company’s analytics

 

Now that you have a solid list of all of your responsibilities as social media manager, you need to look carefully at the list and determine which items on the list are the most important for your particular business. Now it is time to prioritize those items on the list. You may find it productive and effective if you can categorize some of the items and put them in bundles. If you can do that, you may be able to tackle some of them at once and then you can work through your list that way. If you can manage to tackle the items on your list in that way, the task may not seem so overwhelming.

Now, sticking with the 30 minutes-a-day concept, you may wish to break it down in the following way: For the first five minutes, you should gather information, you should spend the next 15 minutes reading the information, and you should interact online for the last 10 minutes. Wow, you have just used up 30 minutes. Didn’t it go fast? Of course, there is nothing stopping you from spending a little more than 30 minutes on your social media interactions, if you feel that you want to do so.

Conclusion

Once you get comfortable interacting on social media, the time will go even more quickly and more productively. It is important that you think about it not as an extra activity but as an important part of your work. Your social media marketing strategy (and that definitely includes online interactions) is a vital part of your overall marketing strategy and you have known that since you started your business.

There are many useful, effective tools that you can use to enhance your experience and your productivity. With a little research, you will discover the tools that work best for you and for your business. Along the way, you will discover that posting at certain times will work better for you than others. You will start to develop a formula that works well for you and that brings in the most (high-quality) traffic that you can hope to gather. The advice that was given here is valuable and if you follow it, it will help you to bring your business to the next level and beyond. 

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

 

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Strengthening Your Online Influencer List http://www.compukol.com/blog/strengthening-your-online-influencer-list/ http://www.compukol.com/blog/strengthening-your-online-influencer-list/#comments Thu, 18 Jun 2015 09:00:13 +0000 http://www.compukol.com/?p=7210 If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Continue reading ]]>

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger.

Where do you find influencers?

The fact is that influencers are all around you. It is not as simple as reaching out and grabbing the ones that will be the best for your business. Oh, it would be great if it were that easy. However, just like it is with anything else in life, it begins with establishing a relationship. You meet the influencer, start to interact with that person, begin to build trust and prove credibility, and you go from there. Once you feel that you have a relatively solid relationship with your influencer, you can appropriately add that person to your list of influencers. Of course, it is probably obvious to you that  you must proceed carefully when it comes to identifying your influencer in the first place.

The person must be a good match for your brand and your business and, hopefully, the influencer will have the same vision that you have when it comes to goals for the your business.

 So, what follows that is the concept that they will attract other people to you and your brand. You will have a chance to form all sorts of meaningful relationships that will hopefully stand the test of time. At this point, you may be wondering exactly how you can connect with the appropriate influencers and build relationships with those influencers that are solid enough to actually add them to your list.

  • First things first, scope out the content: Before you can have any hope of building an influencer list, you need to read what they are sharing and figure out if those particular influencers are right for your brand. Realistically, you should read their content for quite a while before you decide if they are right for you and your business. If they are truly influencers, they will have plenty of valuable content, which will undoubtedly resonate with you easily. After you read enough of their content, you will begin to understand exactly what they stand for.

    Once you have done that, you can do more extensive research on that particular topic or topics by reading other people’s content online as well. It is pretty easy to get a handle of that particular thing once you start to get into it. Of course, if you are trying to establish a relationship with that influencer and share him or her with your other online connections, the influencer better be someone whom you are proud to share with your other online connections. The reason that it is so important is because it is your reputation and your credibility on the line and you must do everything possible to protect your reputation.

  • After you have gotten a handle on your influencer’s intellectual strengths: Once you have become very well acquainted with your influencer’s thought process and knowledge, the next thing that you will want to do is to follow the influencer on social media. Twitter is a really good choice for that.

    At that point, you can feel free to add the influencer to your Twitter lists so that you get the most out of your Twitter feed. The more profound you make your connection to the influencer, the better you will get to know him or her and the sooner  you can leverage that relationship for your own brand and your business. Before you know it, you will be interacting with the influencer directly. 

  • Start establishing your relationship with the influencer: There are some truths that are important for you to understand when it comes to your influencers. First of all, the influencer (because he or she has taken the difficult journey to become the influencer) has a strong list of other connections online.

    You definitely want to have access to your influencer’s online connections. That is a wonderful way to widen your online social circles and to start building a whole bunch of new relationships, which will hopefully be mutually beneficial and rock solid. Of course, the mirror image is also true. You must make a tremendous effort to give as much to  your influencer (and to all of your other treasured online connections) as he or she gives to you. 

Conclusion

Your list of influencers is extremely important and will be very instrumental to your brand’s success. It is important to remember to be as discriminating as you need to be when choosing exactly how to populate your list of influencers. Make sure that you “get to know them” before you ever approach them and begin to interact with them.

However, remember that it is equally important for you to approach the relationship with your influencers in a way that makes them want to be a part of your online world. Also, one of the most important principles for you to keep in mind is that you must prove your credibility and trustworthiness to your influencers so that they will really want to share a relationship with you.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Shielding Your Online Reputation http://www.compukol.com/blog/shielding-your-online-reputation/ http://www.compukol.com/blog/shielding-your-online-reputation/#comments Mon, 15 Jun 2015 09:00:49 +0000 http://www.compukol.com/?p=7205 Your reputation is the most important thing that you have, both professionally and personally. In the past, it was pretty easy to protect your reputation because very little could be done to hurt you anonymously. However, with the incredibly easy access to all things cyber, it is much easier for a person, if they are inclined to want to hurt your reputation, to do so with a minimum amount of effort. Continue reading ]]>

Your reputation is the most important thing that you have, both professionally and personally. In the past, it was pretty easy to protect your reputation because very little could be done to hurt you anonymously. However, with the incredibly easy access to all things cyber, it is much easier for a person, if they are inclined to want to hurt your reputation, to do so with a minimum amount of effort.

People can say whatever they wish

In this day and age, it is very easy for a person to say whatever they want about you and your business. When you read what they have written, the first thing that you should determine is if any of their words have merit when it comes to your business, your brand, and your offerings. In other words, are they offering anything that has value for you and that you can turn around and use to your business’ benefit? If the answer is “yes,” great. You can take the negative feedback and turn it into something positive. The next thing that you need to determine is whether you choose to respond to that person and how you wish to respond. This will require some amount of thought on your part and if may even require some money, depending on exactly where the feedback was posted and whether you need to go that same website to post a response to that person. You need to weigh your options carefully so that your choosing to respond or not respond doesn’t damage your reputation further. You certainly wouldn’t want to cause that effect. If you feel that not responding would make you look bad in some way, of course, that will drive your decision. On the other hand, if you feel that dignifying the other person’s post with a response would make you look petty, that will also drive your decision. 

The power of online feedback

Online feedback (whether it is positive or negative) often has a great deal of power behind it. As much as it is often the negative feedback that helps you to grow your business in a more profound way than the positive feedback, it can also be extremely damaging to your professional reputation and you must make sure that you protect your professional reputation and that of your business in the best way possible. The fact is that you and your business are not in a silo. You not only interact with many different people online frequently but you also have clients who will have access to that content that other people are posting about you and your business. That is part of what you must protect. There is a distinct possibility that some of your clients will not truly understand where that person online is coming from and will take the feedback in the worst possible way. So, how do you begin to protect your professional reputation? There are a couple of things that you can do to start protecting your reputation in the event that someone comes at you online. First of all, you need to ensure that you receive a lot more positive than negative feedback. Second, you need get a handle on what people find when they search for what you do and your business comes up in the search engine pages.

  • Create full profiles on the popular social media channels: If you do this, you will increase your chances of ranking high on the search engine pages when other people perform online searches. Some of those social media channels are LinkedIn, Twitter, Facebook, Pinterest, Google Plus, Foursquare, YouTube, and any others that you can think of that are popular with a large number of people online. It is essential that you create a full profile. It is important to remember that when searching, a lot of people won’t delve too deeply so having a complete profile on those social media channels will work very well for you and for your business. Of course, it goes without saying that whatever you put on those profiles must be as perfect and as interesting as you can make the information.

  • Create and leverage links to your new profiles when you are guest posting on other people’s websites: Links are extremely important for you when you want to generate top-quality, solid traffic. In the majority of cases, the place where you are guest posting won’t have any objection to your putting links in your post, as long as you follow their rules. The bottom line is that  the more traffic you are able to generate, the better your chances will be of increasing the number of clients that you acquire. Don’t be afraid to ask if it is okay to include links. If you don’t ask, you will never know but if you do ask, you will probably be allowed to do it.

  • Generate numerous online reviews: It is very important that you are not afraid to ask for reviews. The possibility that you may receive some negative ones should not stop you from asking for them. Chances are very good that the majority of reviews that you receive will be positive. You will deal with the negative ones (if there are any) in an appropriate, constructive manner and it will give other people the perception that you are a professional with a great deal of credibility.

Conclusion

Your reputation is precious and it is definitely something that should be coveted and shielded. However, if you respond appropriately to other people online if and when they decide to offer negative feedback, you will come out looking like you should and other people will respect you and understand that you stand up for what you believe in and for what you represent. Remember to stay in touch regularly on social media. If you allow people online to get to know you, they may be less likely to post negative feedback about you and your business.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Effectively Telling Your Business Story http://www.compukol.com/blog/effectively-telling-your-business-story/ http://www.compukol.com/blog/effectively-telling-your-business-story/#comments Thu, 11 Jun 2015 09:00:55 +0000 http://www.compukol.com/?p=7402 If you tell your story in an exciting, compelling, amazing way, other people will stop what they are doing to listen to what you have to say. It should never be assumed that everyone knows how to tell their story. In fact, it is an art form, when done right. Continue reading ]]>

If you tell your story in an exciting, compelling, amazing way, other people will stop what they are doing to listen to what you have to say. It should never be assumed that everyone knows how to tell their story. In fact, it is an art form, when done right.

Everyone needs a story to tell

There is no doubt that everyone has something to say and that each person’s story is unique. However, although the heart of the story contains everything that it should, if that story isn’t told in a compelling, effective, tug on the other person’s emotion sort of way, it will not have the desired effect and that would be a shame and a waste. It truly is all in the approach. It is important to understand here that everyone has a story to tell. It is the technique and the delivery of each story and of each person that varies. One of the common element in all stories must be the emotional/human element. All stories (including yours) must have that element or the other person will not respond. If the other person’s feelings are not affected, they won’t be interested in continuing with the relationship. Those heartstrings are extremely important. People love a good story, especially one with a happy ending. 

When it comes to crafting your story, it may take you a little while to develop it to the point where you feel that it says exactly what you want it to say in exactly the way that you want it to say it. Developing a good story often takes shaping, honing, and tweaking. When a person hears (or reads) the story of another person, there will definitely be a reaction. Humans need to relate to one another with their feelings. If the story makes the person feel good, they will want to hear more because they will want to prolong that good feeling. You may consider that emotional connection (or rather, the storyteller’s ability to call up that emotional connection) manipulative. However, human beings can’t function without it. If you think about it in those terms, it certainly doesn’t seem like a bad thing. 

What does a good story accomplish?

A good story accomplishes a lot of very valuable things. A good story can change a person’s mind about whatever they are thinking. A good story can help a person to see things from a totally different perspective. A good story can convince a person to made a decision that would have gone in a different direction otherwise. As the storyteller, in addition to telling an emotion-filled story, you also need to make use of other skills that are critical to your success in that situation. You need to really listen to what the other person wants and needs. If you tell your story in the right way, it will go straight to the heart of the other person and it will stay there. If that happens, that means that it will also be remembered for a long time. Of course, in addition to telling your story very effectively, you must also make it interesting, imaginative, and inspiring. In other words, you need to make sure that your story is impossible for the other person to turn away from.

Conclusion

In business and in life, your story is critical to your success. It allows you to have successful relationships and it gives other people the opportunity to see slivers of who you are as a person and to understand something of what you believe in and in where your passions exist. If your story is really good, it will connect you to people on many different levels. In fact, if your story is told well enough, people will not only respond to that story but will be hungry for more and more stories and will be constantly looking for what you have to say next.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Luring Clients Through Your Blogs http://www.compukol.com/blog/luring-clients-through-your-blogs/ http://www.compukol.com/blog/luring-clients-through-your-blogs/#comments Mon, 08 Jun 2015 09:00:14 +0000 http://www.compukol.com/?p=6910 Blogging can be an extremely effective, inexpensive, and compelling way to get your readers to become clients. If your blog posts are well written and thought-provoking, they will ensure that your brand and your offerings affect your readers in a way that makes the content stick with them and gets them not only to think about what you are saying but also to keep you on tip of their tongues when it comes to their needing what you are offering. Continue reading ]]>

Blogging can be an extremely effective, inexpensive, and compelling way to get your readers to become clients. If your blog posts are well written and thought-provoking, they will ensure that your brand and your offerings affect your readers in a way that makes the content stick with them and gets them not only to think about what you are saying but also to keep you on tip of their tongues when it comes to their needing what you are offering.

Allowing your blog to lure clients

If you do it right, your blog will produce many positive results that will keep on giving to you, many times over. You want your blog to elevate your professional reputation, boost your visibility, build your credibility, and ultimately get you more clients. There are several ways in which you can accomplish all of that, including the following:

  • Offer up fresh blog content frequently and consistently: When it comes to your commitment to blogging, the number of blogs that you post per week is less important that your consistency. Of course, it goes without saying that the quality of your content must also be top notch each and every time you post a blog. You may be surprised at how quickly people will get used to your wonderful blogs and they will definitely be able to tell the difference quickly if you offer any quality that is less than what they are used to reading. In a big way, it is a compliment that they are paying such close attention to what you are sharing with them. The one objective that you should have in mind more than other objective is that they should not only keep coming back to read your content over and over again but that they should also value it enough to want to share it with other people.

  • Use your company’s domain name: If your domain name contains your company’s name, by all means, use it. It is a great way to get people to remember your business (and you). Another positive result that will happen will be that the search engines will index your company’s name if it keeps showing up over and over again. That means that your search engine rankings will be higher than they would be if you used some other name (including your personal name). It is important to remember that the higher your search engine rankings, the greater your visibility will be and the more easily people will find you online.

  • Find your voice: It is extremely important that you have a unique voice, which will come through loud and clear in your writing. If you can develop a unique voice, people will react positively to what you are saying and to how you are saying it. Your voice should be a clear representation of you and your business. Your voice should express your passion, your ethics, and anything else that you hold near and dear to your heart. If you aren’t sure how to find your voice, it may make it easier for you if you can identify other people’s voices in your niche or industry. If you are able  to identify what you like about those other voices, you can emulate them.

  • Don’t forget the links: One of the best ways to start interacting with your prospective clients is by providing them with links that are valuable to them. Of course, in addition to links, you must make sure to include a call-to-action so that they can reach out to you and your relationship will start to develop. Your included links will allow your prospective clients to get to know you and your business.

  • Blow your horn loudly: Your blog is one of the most powerful tools that you have. Make sure to promote it effectively so that you get the mileage from it that you deserve and want. Push your blog on your website as much as you can and people will pay attention to what you are saying. It is critical for you to remember that your blog is a thing of value and you owe it to yourself to push its positive attributes as much as you can.

  • Get as much mileage out of your content as possible: When it comes to well-written content, you may be able to get a lot more use out of it than you think. Repurposing or recycling previously posted content can work really well for you. It is important to remember that if you are going to repurpose your content, it should not be time-sensitive. It should be content that can be used at  any time.

  • Show them your hook: It is very important that you have a unique selling proposition (USP). You need to find an unusual angle that will attract people. You want to get people to stand up and pay attention, with a clear understanding that what you are offering them is better and more exciting than what anyone else is offering. That will be your calling card.

Conclusion

When it comes to luring your clients, it is important that you clearly express the idea that your story connects with them on a human/emotional level. If they can’t relate to what you are saying, your relationship won’t have the chance to develop and to flourish. The relationship is at the heart of your success.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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The Most Receptive Data for Your Business http://www.compukol.com/blog/the-most-receptive-data-for-your-business/ http://www.compukol.com/blog/the-most-receptive-data-for-your-business/#comments Thu, 04 Jun 2015 09:00:58 +0000 http://www.compukol.com/?p=7194 You may either have established your online marketing campaign or you may be working on it as we speak. In any case, the data that you need for your marketing campaign (and strategy) must be readily available and it must be exactly what you need to allow your business to succeed. Continue reading ]]>

You may either have established your online marketing campaign or you may be working on it as we speak. In any case, the data that you need for your marketing campaign (and strategy) must be readily available and it must be exactly what you need to allow your business to succeed.

The overwhelming volume of available data

One thing that you will probably never experience is not having enough data to choose from in order to ramp up the success of your business. Of course, the other side of the coin is that you have so much available data that it may feel overwhelming and almost impossible to dig through all of it in order to get to the pearls that you need for your business. At this point, you may be asking yourself how you can possibly know which data are important and which are not in your particular situation. Before you can begin to decipher any data at all, you need to at least narrow down the “ballpark” and get as close as possible to the data that you think will help you to accomplish your professional goals. After that, it may be a great idea for you to create an editorial calendar to keep the data organized. From the start, you should focus on data that have an emotional/human angle, data that cause some sort of reaction in other people, and data that have a selling edge. If you are able to categorize your data in that way, you will be able to understand your target audience’s wants and needs more thoroughly and then you will have a better shot at doing business with those people.

  • Data that have an emotional/human component to them: These type of data are basic and they reach the core of anyone with whom you are interacting. The data will allow you to have a better understanding of the people with whom you wish to connect and it may give you a really good sense of how your target audience members will react to the information. Once you have made a final decision about using that particular data, a lot of useful information will be revealed to you and you can use it to further your marketing campaign. This type of data are emotion based because they target human feelings. It is important for you to remember that your online marketing success is dependent on your ability to form and nurture successful relationships with the people with who you want to do business. Those relationships will be based on feelings. All relationships are based on the same thing. Although each relationship is different because people are different, they all have one thing in common. They all react to whatever makes them feel something, whether those feelings are positive or negative. Only after you have connected with the other people emotionally will you be able to customize your marketing strategy in a way that produces positive results for your business.

  • Data that cause a reaction in the other person: The way in which people behave has everything to do with what they are looking for (their wants and needs) and WIIFM (What’s In It For Me?). If the other person doesn’t feel that he or she will get anything out of your branding and your offerings, they won’t bother to spend the time interacting with you. If those two things are what they should be, you will be able to succeed at holding their interest and in getting them to want what you are offering. The thing that you need to understand is that those elements are caused by a whole bunch of different triggers (external triggers). If you obtain the data that tell you what those triggers are, you can customize your marketing strategy in such a way that it gets the attention of the other person and continues to hold that person’s interest for a very long time. Of course, if you can hold onto those data, you can use it in the selling phase as well, which is your ultimate goal, of course.

  • Data with a selling edge: Part of your understanding must be that you have a really good handle on who is interested in obtaining what you are offering. Hopefully, you will work most of that out when you are identifying your target audience initially; however, your work will not totally be over so early on. When you look at your data with a sales edge, you will exposed to information on exactly who your perfect target audience is and how to connect with those people. That means that you have to become as intimately acquainted with them as possible. The better you “know” them, the more effectively and successfully you will be able to sell your products and/or services to them. If you do it right, you will be gaining loyal customers who will be willing to stick with you throughout time.

  • Your approach to obtaining the different types of data that you need: There are several different ways in which you can gather the data that you need. You can use an analytics tool (such as Google Analytics), you can gather data by interacting on social media channels, and you can actually listen to what your prospective and existing clients are saying about your brand and your offerings. They will be an excellent source of information for you. However, you need to remember to really listen to what they have to say. On many occasions, listening is more important than speaking.

Conclusion

The right type of data are extremely important for your professional success. The data are the foundation that you must lay before you can proceed with implementing your marketing strategy. If  you are in possession of the right kinds of data, it will bring you very far on your road to success. Make sure that you concentrate your efforts on what is working and always consider that you can improve upon what you have. That is how you allow your business to grow. The last thing that you want to do is stagnate. 

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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The Importance of Overhauling Your Website http://www.compukol.com/blog/the-importance-of-overhauling-your-website/ http://www.compukol.com/blog/the-importance-of-overhauling-your-website/#comments Mon, 01 Jun 2015 09:00:07 +0000 http://www.compukol.com/?p=7135 If you have had your website for quite a while and you haven't made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading ]]>

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul.

The many reasons to overhaul your website

Because of the speed at which technology evolves on an extremely regular basis, it is critical to your business’s success that you keep up in every way possible. That includes periodically overhauling your website’s design and functionality. If you overhaul those aspects of your website, you will not only attract more visitors to your website but you will also succeed at inducing them to stay on your website longer than they would have in the past (in most cases). Of course, it goes without saying that your website must be user-friendly, clear, concise and extremely effective. However, if you notice that you aren’t getting the number and quality of website visitors that you expect, you need to look at what you have and make changes that will give you what you want. At this point, you may be wondering if you actually have a need to overhaul your website and you may also be wondering how you can tell if you need to overhaul. Well, there are certain signs that will let you know what you need to do.

  • Your website doesn’t respond easily: A very large number of your website visitors are using mobile devices to connect with you. If those mobile device users are trying and not succeeding to connect with you because of a technical issue on your website, that is a sign that you have some overhauling to do. Having your website be responsive to the mobile device user will take some work on the technical end to prepare for that. It is far from impossible but it is definitely necessary. The bottom line is that if a person who is trying to connect with your website from a mobile device can’t do that easily, that person will move on to another website that is easier to access. It isn’t worth your banking on being so amazing that the person will have the patience to stick with you because that person will not stick with you.

  • You have features that aren’t used on your website: Initially, when you first launched your website, you may have had a difficult time figuring out which features would be popular with your website visitors and which ones would become obsolete because of lack of interest on the part of the visitor. Also, there may have been some features that made sense to you when you launched your website. It is entirely possible that those features no longer make sense. If they are no longer being used, you should eliminate them so that you can use the space for useful features that people will want to use.

  • The reason behind the existence of your website no longer applies: Going back to the concept of obsolete features, the same concept may apply to the existence of your website. Of course, it is entirely possible that your business has evolved to such an extent that a lot of the information on your website no longer applies. There is an excellent chance that you have incorporated social media and other online tools in your business’s marketing strategy. Of course, that should definitely be reflected on your website and featured prominently. In that case, not only will you need to overhaul your website but you may also need to think about rebranding entirely. 

Making important changes to your website

As you are considering the necessary changes that you are going to make to your website, there are many  different options that you should keep in mind. 

  • The visual aspect: Even if the visitors to your website know exactly what they are looking for and they go directly to those pieces of information, the first thing that they will react to when they visit your website is the visual aspect of it. If your website is not aesthetically appealing, they may not go any further. The last thing that you need is to experience an increased bounce rate, especially when you can do something to change that situation. You can use a modern design and fresh, happy colors. Your graphic images will also be very important. It is important for you to understand that it may not cost you a significant amount of money to achieve this. Of course, you will have to spend some time thinking about what you want to use and then either implementing those changes yourself or getting someone else to implement them but a lot of what is available to you may not cost very much at all. 

  • Make your website easy to navigate: Your overhauled website should be very easy to navigate and it should be fast. Generally, people are busy and nobody wants to waste time. They simply don’t have the time to waste. Remember your concept of clear and concise. If you stick to that, you can’t go wrong. Another important thing is to update your website content frequently (although it is not necessary to become obsessed about updating it too much). There is nothing worse than stagnant content. It gives your website visitors the feeling that you don’t care enough to pay attention to your own website. 

  • Deliver on your promises: If you communicated with your online connections and that communication made some sort of promise. You must make good on that every time. Simply, if you promise, you deliver. It is your reputation on the line and you must always make the other person understand that you are a person of integrity and that your business will always be run the same way.

Conclusion

You probably have a wonderful website and overhauling it is certainly not a statement that says that is no longer any good. It is always important to improve whatever you have worked so hard to build. Making those changes will present a very positive impression to the people who are visiting your website. They will be excited by your improvements and they will come along for the ride. Of course, it goes without saying that the changes that you make to your website were well thought out and calculated to ensure that your website visitors get the most positive feeling from them. Along with that, it important to make sure that your message on your website is exactly what you need it to be. If you communicate clearly, the message will be received properly.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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