CompuKol Connection » Blog http://www.compukol.com When you need results, our expertise eclipses the competition! Thu, 30 Jul 2015 09:00:13 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 Improving Your Ranking by Translating Your Content http://www.compukol.com/blog/improving-your-ranking-by-translating-your-content/ http://www.compukol.com/blog/improving-your-ranking-by-translating-your-content/#comments Thu, 30 Jul 2015 09:00:13 +0000 http://www.compukol.com/?p=7314 As a business owner, you have a need to reach a target audience in your local area; however, depending on what you do and what you offer, you may also wish to market your brand on a wider scope. If you have international capabilities, you will want to determine if translating your content helps your search engine rankings overall. Continue reading ]]>

As a business owner, you have a need to reach a target audience in your local area; however, depending on what you do and what you offer, you may also  wish to market your brand on a wider scope. If you have international capabilities, you will want to determine if translating your content helps your search engine rankings overall.

The purposes of widening your scope

As you think about your business (and your content, in particular), you will want to figure out if you are doing everything possible to reach your target audience. If you aren’t doing everything possible (you have a sense that there is a lot more that you can do for your business and your brand), you may want to think more on a global scale. Of course, if you are an astute business person, you are probably paying close attention to search engine optimization as well as how your business is ranking on the search engine pages. Perhaps, now it is time to consider trying to reach a larger target audience, one that includes target audience members from around the world. Of course, you should only do that it you believe that it will have a positive impact on the success of your business.

If the answer to that question is yes, you should consider translating your content into different languages in an effort to reach many more people. That is an excellent way to build your professional reputation. The truth of the matter is that all people have the potential to find your content interesting, valuable, compelling, and educational.

Once you have established relationships, you will begin to really get to know each other and to begin to understand the wants and needs of the other person. 

How advantageous will your website be if it offers content in several languages?

To many people who own a variety of businesses, offering content in several different languages is something that must be offered. As much as we would like to believe it, unfortunately, there are many people in the world who don’t speak or understand English. As a business owner, one of your principle motivators is that you are able to solve the other person’s problems. Well, if you write content in a language that the other person doesn’t understand, that is definitely a problem. Nowadays, the cultural, language barriers are not as clearly defined as they were in the past so offering your content in many different languages is not only a good idea but it is expected in many situations.

If you bother to translate your content to accommodate many different people around the world, it speaks volumes. It says that your online connections are very important to you and to your business, which is why you went to the trouble of making sure that their needs and wants are satisfied to the best of your ability. If you do that, you are saying that you are putting the other person above you and that you will do whatever you can to help that person. 

At this point, you may be wondering how to go about translating your content.

  • Determine which international markets you wish to target: Before you can translate anything,  you will need to figure out which countries you need to target. Once you have narrowed that down, you can decide into which languages to translate your content. When it comes to choosing the specific content that you want to translate, that will depend on the needs and wants of your target audience. You should come up with a series of pertinent questions and answers (based on your target audience members). Of course, being prepared in advance is very important for you and it will make everything run smoothly.

  • Concentrate on cultural features: The cultural features that exist in that particular country are extremely important for your success with that particular group of people in that particular country. If you can bridge those cultural differences, you will be able to establish successful relationships. As is always the case, without a solid relationship, you will not be able to make any progress with the other person. 

  • Make the right SEO choices: SEO is extremely important for your business and what you choose to optimize will have a tremendous impact on your business’s success. It is important to remember that your SEO choices may not be the same for every language into which your content is translated. A lot of that depends on keywords and key phrases, which, of course, are potentially different in each language. Translating your content will require quite a bit of effort on your part but it will be well worth it when you see the results. Your efforts will definitely pay off.

  • Choose the most skilled and creative translators: It is probably clear that you will not be doing the translating yourself. That means that you will have to work with someone else to do the translating. When it comes to making that choice, you will want to choose a translator that not only has an excellent command of both languages but also has a keen sense of business/marketing principles and nuances. If you try to save money on the translating end, you may regret it. Somethings are worth paying for and this is definitely one of them.

Conclusion

Your translated content must not only be translated using language that is smooth and error free but it must also convey your messaging perfectly. There should be absolutely no gap because of the translation. What you want to happen is that your content appears seamless and everyone in every country understands it in exactly the same way. Of course, it is also critical to use humans to translate your content. Using software may seem like it does a good job, but it will miss a lot of the subtleties that only the human brain can capture. It is also important to understand that you can pick and choose what you want to have translated. You will want to share the most compelling, valuable and most relevant content with all of your colleagues.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Making Social Media Work for Your Small Business http://www.compukol.com/blog/making-social-media-work-for-your-small-business/ http://www.compukol.com/blog/making-social-media-work-for-your-small-business/#comments Mon, 27 Jul 2015 09:00:06 +0000 http://www.compukol.com/?p=7329 As a business owner, you understand how important social media is for the success of your business. You have made it your business to learn what you need to know in order to make social media work for you. However, you find that it isn't enough. What do you need to do? Continue reading ]]>

As a business owner, you understand how important social media is for the success of your business. You have made it your business to learn what you need to know in order to make social media work for you. However, you find that it isn’t enough. What do you need to do?

Leveraging social media properly for your business

There are some differences in the approach that you need to take with social media if you have a small business. Social media channels and the way that you work them are not a “one size fits all” situation. The social media channels that you choose and the way that you leverage those channels for the desired impact are bound to be different in your case than in other business owner’s experiences. One thing that you should always remember is that social media will work for you. You just need to figure out how to make it work in the most effective way possible.

In theory, you may believe that social media is an important marketing tool and that you should take advantage of it in the best way possible. However, without any deep understanding of how to make it work for you and your business, you won’t get very far. If you don’t get very far, you won’t be able to achieve the results that you are looking for.

Before you can get involved with social media in any way, you must make sure that your social media marketing strategy is solid and that you understand exactly where you are going with it. Once you have done that, you can look at what you are doing and identify what you are doing right and what you need to adjust in order to achieve more favorable results.

You may be doing (or not doing) certain things and not be aware of what those are. If you haven’t identified them, you can’t fix them.

  • Quality versus quantity: The concept of quality over quantity is a very important one. If you collect 10,000 fans and followers but you only interact with 50 of those fans and followers, what are you actually gaining by having 10,000? You wouldn’t know the remaining fans and followers if they passed you on the street. So, what value do they actually hold for you? You are much better off concentrating on the quality of your connections and by ensuring that those interactions cause your relationships to advance.

    It is very important for you to bear in mind that if you truly want your relationships to progress, you must make the effort to interact with those people. You can comment on what they are saying, ask questions, ask for their opinions, ask them to suggest topics for your content, etc. Another thing that is very important is to tell your story. That is how you will be able to connect with the other person on a personal/emotional level. If you appeal to their feelings, they will react to you and will want to continue to interact with you on a deeper level. 

  • Don’t forget about the analytics: Gathering metrics from your social media interactions may seem like a mundane, waste of time; however, it may be more important than you realize. If you pay attention to metrics, you will learn about what you are doing correctly and what just isn’t working for you. If you can identify what isn’t working, you can fix those particular aspects of your social media marketing efforts.

    Knowledge certainly is power in this case. One of the most important aspects of your social media marketing efforts is not only that you interact but also the way that you interact. You will want to interact as effectively as you can and your will need to commit to dedicating a consistent amount of time and effort to your social media marketing strategy each week. You will see that it will pay off. However, remember that it may take a little time for you to see results. Just don’t forget that you will achieve those results. You need to have a little patience.

  • Show other people what you and your business are worth: When it comes to interacting through social media online, you are building relationships with other people.

    Without those qualities, you will not be able to truly connect with the other person. Part of that is the idea that the other person needs to understand why it is worth their while to interact with you. If you can’t show them (prove to them) why they should connect with you (and continue to connect with you), the relationship will not go any further. This all goes back to the WIIFM (What’s In It For Me?) concept. In other words, the only thing that the other person is interested in is if you have the ability to solve his or her problems. Also, remember to keep your communications clear, concise, and to the point. The other person will appreciate it tremendously.

  • Don’t squelch your uniqueness: Periodically, it is important for you to examine your chosen social media channels. What may have made sense in the beginning may not make sense anymore. If you come to that conclusion, there is absolutely nothing wrong with removing some channels and replacing them with others that work better for you and your business.

    As you are scrutinizing your social media profiles, you must make sure to look at every single aspect of those profiles. The chances are great that you will find something to tweak that will ultimately make a difference. Refreshing what you have is generally an effective thing to do.

  • Recognizing that your social media marketing strategy is yours alone: It is never a good idea to assume that your social media marketing strategy is a round peg that fits in a round hole. That will never be the case. Your social media marketing strategy is unique to your business and it is your uniqueness that will ultimately want people to buy what you are selling. If you offer products and/or services that other people can obtain anywhere at any time, what do they need you for? Chances are great that another person can sell what seems like the same thing that you are offering for less money. Remember, though, that it only seems like that on the surface. It is your job to make them understand why your offerings are better.

Conclusion

You may not realize that you are missing out on some amazing social media marketing opportunities. It is important to become acutely aware of what you are doing and to make sure that you identify and fix what is not working. When it comes to working social media for your small business, you can make an equal impact as larger businesses. You just need to figure out how to do that effectively. It is also important to remember that just because you may have limited resources, it doesn’t mean that you can’t make a big splash! You certainly can. That is the only way that you are going to allow your business to go forward. Standing still is the same as going backward.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Leveraging Content Marketing to Help Your Business http://www.compukol.com/blog/leveraging-content-marketing-to-help-your-business/ http://www.compukol.com/blog/leveraging-content-marketing-to-help-your-business/#comments Thu, 23 Jul 2015 09:00:08 +0000 http://www.compukol.com/?p=7310 If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business. Continue reading ]]>

If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business.

Where to begin

When you are first starting out, the idea of marketing for your business might be daunting. In fact, you may not even know where to begin. You may also feel that you have to try a few different things in order to figure out what works best for your brand and for your business. Of course, if you are going to figure out what works best, that also means that you will figure out what doesn’t work (which is equally important). The truth is that those are only the preliminary questions that will come to mind. There will be other questions/issues that will need to be resolved along the way as well. 

Establishing a content marketing strategy

This is where the online part of it comes into your strategy. Before you start to learn more (much more than you know right now) about content marketing, you will need to figure out if it is something that you will need to get involved with for your business. The answer (in almost 100% of the cases) is yes.  

The definition of content marketing

Once your content generated a lot of online traffic (of course, “a lot” is a subjective term), you will engage the members of your target audience so that you can achieve your eventual goal of increasing business. Of course, your content will be customized for your target audience and it will address the needs and wants of that target audience. It goes without saying that you should never give your target audience the “hard sell.” You should focus on giving them valuable, educational, compelling information and in expressing to them that you are capable of solving their problem(s). You undoubtedly understand that your content will tell a story that touches your target audience members in some emotional way. If you can manage to do that, they will respond to you and they will wish to interact with. That is when your relationship begins. 

How will content marketing help your business?

If you are wondering if you really have a need for a content marketing strategy for you business, the answer to that question is a resounding yes. However, it is important for you to understand that your content marketing strategy (for a small business) will be different from the content marketing strategy of a large business. Content marketing will attract attention to the point where you will be able to actually build relationships with those people. Your content marketing will help you to accomplish several things, including establishing yourself as a subject matter expert and building trust, credibility and trustworthiness.

As you are establishing your relationships with the members of your target audience, you may find that your first interactions with several (or all) of them is not in person. That is not an issue. Of course, in most cases (depending on geography), eventually, there will be in-person interactions. A large contributing factor to your building trust and credibility with your target audience is by sharing appropriate, compelling, extremely well-written content with them. 

Make sure that your content is clear and concise

In addition to your content needing to possess all of the qualities that were already discussed above, it also needs to be clear and concise. It is absolutely the case the members of your target audience are busy people with very little time to read anything. In some ways, that makes your content writing even more challenging. However, it is far from impossible to produce content that your target audience will read and to which they will react positively. You should also remember that your focus should be as local as possible (of course, that depends on your particular business) and you will want to customize the content marketing materials accordingly.

How your content ranks on the search engines will affect your business’s success 

You may have to be a little patient with this one. It may take a little time before you see really strong results. However, it will definitely happen. Social media is extremely powerful. It is entirely possible that you aren’t yet aware about all that it can do for you and your business but you will become aware. You will watch your rankings continue to rise on the search engine pages. The better your rankings, the better your chance of obtaining more clients and of becoming more and more successful.

Conclusion

It has been proven over and over again that a solid content marketing strategy is a necessary part of a well-rounded marketing strategy. It is important that you remember to publish your content as consistently as possible so that other people are able to count on it. If they can count on it, they will begin to expect it and begin to get excited about it. If you do it right, your marketing strategy can really help you to bring your business to the next level. As you are on this content marketing journey, you will discover all sorts of interesting nuances that will affect the path that you take and decisions that you make. 

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Effectively Growing Your Digital Marketing http://www.compukol.com/blog/effectively-growing-your-digital-marketing/ http://www.compukol.com/blog/effectively-growing-your-digital-marketing/#comments Mon, 20 Jul 2015 09:00:53 +0000 http://www.compukol.com/?p=11784 In the past, if you owned a small, or even medium-size, business, you may have been able to get away with very little marketing. Well those days are gone. Not only do you need to market nowadays (no matter what size business you own) but you need to be involved in many different types of marketing. They are all a part of your marketing strategy. Continue reading ]]>

In the past, if you owned a small, or even medium-size, business, you may have been able to get away with very little marketing. Well those days are gone. Not only do you need to market nowadays (no matter what size business you own) but you need to be involved in many different types of marketing. They are all a part of your marketing strategy.

The changing approach to marketing for your business

In days gone by, the marketing approach that business owners used was outbound marketing. With outbound marketing, the advertiser placed ads in various places (print ads, television, radio, etc). Although that marketing approach worked for a long time, eventually, the target audience got smart and learned how to block the ads in various ways. Of course, that left the business owners with a really big problem.

A newer (and probably more effective approach in this digital technology age) is inbound marketing. Inbound marketing is the opposite of outbound marketing.

Because they are coming to you willingly, they are prequalified and; therefore, they are customers who suit your business needs more closely. There are several different ways that you are able to reach your customers and to positively influence them.

You can interact with your target audience over the Internet, through the various social media channels that you have chosen for your particular business, and various other means of online communication. The truth is that business people nowadays are too busy and too impatient to spend a lot of time on anyone or anything. If you can interact with them quickly and effectively, they will listen to you and they will keep coming back for more. It is a win-win situation.  

Take advantage of what is in front of you

Most likely, by now, you recognize the importance of interacting with your target audience (and anyone connected to your target audience) online. Online interactions give you to opportunity to reach a very large number of people in the shortest amount of time possible. However, it is very important for you to understand clearly that even though you are involved with inbound marketing for your business and if you are seeing positive results from your marketing efforts, that in no way means that you should abandon your outbound marketing efforts.

Traditional marketing is still very important and you should still retain that as part of your overall marketing strategy. In fact, the two types of marketing should work together and, if you work them correctly, you will see that they have a synergy that is very powerful and that achieves the results that you are hoping to achieve. Some of the marketing strategies that you will definitely not want to abandon are word-of-mouth, referral, and just plain open communication. They will all take you very far. 

The good thing about inbound marketing is that it will not eat into your budget very much at all. In many cases, you can achieve results from your inbound marketing efforts without spending any money at all. Of course, the price that you will have to pay is not in dollars. It is in time and effort, which are definitely valuable commodities for you as well. There are many different ways in which you can make a positive difference through your online marketing strategy.

  • Become an influencer via online marketing: You need to realize (if you haven’t realized already) that social media is an extremely powerful and influential tool. It behooves you to make the most of it and to leverage all that you can of social media for your business. You may (or you may not) be surprised at how much you can achieve through your social media efforts.

  • Increase your list of customers through your social media channels: The most popular social media channels can help you to increase your list of customers. If your branding is strong, which it definitely should be at this point, those social media channels will work in your favor. The fact is that people really want to interact through social media. It is quick, effective, and fun and many people are really interested in being a part of the whole social media scene.

  • Pay close attention to analytics: It is essential that you track your business’s progress extremely carefully. One of the many reasons why analytics are so important is that they allow you to understand what you are doing right and what isn’t working. They also allow you to identify trends and you can continue to hone what you are doing and you will see that the results will be positive.

  • Influence people so that they become loyal to your brand: Content really is king when it comes to your business’s success. People are not only interested in what you have to say but they are also extremely excited to tell you (and anyone else who is listening) what they think. They want to feel as though you value their opinions. And, why not? It is a human quality to want to be accepted and appreciated.

  • Position yourself so that you are top of mind for other people: Again, this goes back to the importance of content. If you share top-quality content with people on interesting, relevant topics, there is no doubt that people will be very interested in what you have to say and in how you say it. In fact, they will probably want to keep coming back for more and they will be excited about sharing your words with people whom they know and trust. That is exactly what you want to happen.

Conclusion

When it comes to your marketing strategy for your business, it is important to remember that both traditional marketing and inbound marketing are important and your marketing strategy will be the most successful if you can use both marketing approaches together. Together, they will create an incredible buzz that people will not soon forget. If your story is sincere and told with heart, people will listen to what you have to say with pleasure. Together, there will be no stopping you!

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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The Importance of Fact Checking Your Content http://www.compukol.com/blog/the-importance-of-fact-checking-your-content/ http://www.compukol.com/blog/the-importance-of-fact-checking-your-content/#comments Thu, 16 Jul 2015 09:00:42 +0000 http://www.compukol.com/?p=7317 You may be (and probably are) an incredible content writer. Your word choices are beautiful and the words on the paper flow easily and melodically. However, if you haven't fact checked your content before you post it, you may run into difficulties. That can all be avoided if you take the time to make sure that everything that you are saying is accurate. Continue reading ]]>

You may be (and probably are) an incredible content writer. Your word choices are beautiful and the words on the paper flow easily and melodically. However, if you haven’t fact checked your content before you post it, you may run into difficulties. That can all be avoided if you take the time to make sure that everything that you are saying is accurate.

Exactly what is fact checking and why is it important?

Fact checking is one of the many safety nets that must be in place. After you have written a piece of content, you will need to ensure that the facts that you are presenting are accurate. This is very important because your readers are trusting that you are telling them the truth. If you don’t fact check, you may or may not be presenting them with the facts. That is definitely not something that you want to mess around with. If you don’t bother to fact check your content and it turns out that there are inaccuracies, you will be jeopardizing your professional credibility.

Of course, you must understand that protecting your reputation means that you are protecting your brand. It is important to understand that fact checking content applies to original as well as curated content. There is just as much potential for curated content to contain errors as the content that you have written. 

There are certain important concepts that you should keep in mind when it comes to fact checking.

  • Your approach to fact checking: You can either fact check the content yourself or you can get someone else to fact check your content. It is not necessarily a bad idea to fact check your own content. You might have heard it said that it is not a good idea to edit the content that you have written but it is not the same thing when it comes to fact checking.

    Another thing to consider when you are faced with the decision to either fact check your content or get someone else to do it is the volume of the content that you are putting out. If you are committed to a regular, consistent schedule for posting content, that may affect your decision. If that is the case, it means that you are working with relatively strict deadlines, which can affect who ends up doing the fact checking. Of course, then there is your budget to worry about. Any way you look at it, you will end up paying a price in some way. If it isn’t money, it is time and effort. It all depends on what is more precious to you.

  • Make sure that you trust your research: The research that you conduct, which is the basis for your writing must be trustworthy to you. If that material is flimsy or fluffy, you should probably stay away from it. It is important to consider that a piece of content is only as good as the material upon which it is based. If that material won’t hold up, neither will your content and if your content won’t hold up, neither will your reputation. Remember that you must protect your reputation at all costs. 

  • Use a checklist: A checklist is very important and it is a useful tool in many cases. You may want to use a checklist when you write so that you remember to include everything that you wish to be included. When it comes to fact checking, a checklist is an equally useful tool. If you have a checklist (which actually serves as guidelines) that you know you can count on, you can never go wrong. 

  • Ensure the reliability of the claims that you are making: Your content may contain claims, based on what you believe to be true. However, you need to have the proof of those claims to support those claims. Again, this goes back to your reputation. If you can’t prove the claims, don’t use them. Someone will always want to challenge every word that you write. You must be able to defend each and every word. You will notice that after that has occurred a few times, people will start to trust that you know what you are talking about. That means that you will have successfully positioned yourself as a subject matter expert.  

Conclusion

With regard to your content, your ultimate goal is to be perceived by your online connections as the expert in that particular niche. With that said, your content must be as perfect as possible. You will want to engage the other people and there must not be any holes (errors) in your content. Once the other people realize that you are sharing top-shelf content to them, they will want to engage them and your relationship can begin.

Accuracy in content says that you care enough about your readers (and you and your business) to ensure that you are presenting information that is reliable and credible. The ability to fact check is easier than ever with all of the information that is at your fingertips because of the Internet. However, in some respects, it makes the necessity of fact checking even more important.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Creating and Sharing Relevant Content http://www.compukol.com/blog/creating-and-sharing-relevant-content/ http://www.compukol.com/blog/creating-and-sharing-relevant-content/#comments Mon, 13 Jul 2015 09:00:45 +0000 http://www.compukol.com/?p=7265 Okay, so you have figured out that being a part of the social media revolution is a really important thing for your business. That means that you have taken the time and made the effort to complete your social media profiles on those social media channels that are relevant for you. Now, what about the content? Continue reading ]]>

Okay, so you have figured out that being a part of the social media revolution is a really important thing for your business. That means that you have taken the time and made the effort to complete your social media profiles on those social media channels that are relevant for you. Now, what about the content?

The different approaches to relevant content online

Now that you have connected on social media and are interacting with your online connections as much as possible, it is time for you to identify, either write or curate, and share content with other people. It is one thing to share content that you think holds some value. However, it can be much more difficult at times to share content that is really relevant.

There is definitely a skill that is required when it comes to choosing content that has a great deal of relevancy for your target audience. That means that every piece of content that you choose to share is spot on for the other person. In order for you to actually accomplish that, you need to know your target audience intimately. Of course, that goes back to building a meaningful and enduring relationship. As you are probably well aware, the relationship is always (first and foremost) at the heart of your  success.

Content really is king! At this point, you may be wondering exactly how you can successfully go about creating and sharing truly relevant content online.

  • Sit down and figure out a great content strategy: In the very beginning, when you first launched your business, if you did the expected thing, you created a comprehensive, organized, well-thought-out business plan. Your business plan is your road map and even though you may make adjustments along the way, if you did it the right way, you will be able to follow that plan and it will get you to where you need to be. Your content strategy is a part of your overall business plan.

    Your content strategy should be thorough and it should map out exactly how you plan to create and use your content. You need to be able to rely on that strategy so that you know where you are going. The last thing that you want or need is to be faced with unwanted surprises along the way. Don’t forget that your content is the tool that you will use over and over again to bring your business to the next level and to achieve greater and greater success over time. 

  • Create an accurate editorial calendar and follow it religiously: When it comes to writing (or curating) content and sharing that content, it is extremely important that you are as organized as possible. If you organize your calendar well, it will help you to keep your content flowing well and logically. If you can manage to maintain the flow, you will start to build up your traffic, prospects, leads, and, eventually, clients. Of course, although the organization is really important, it is equally important that you are flexible with your content and that you are open minded about switching up when you share what, if it works better than your original plan.

    In addition to shuffling your content around, there may be an occasion where you need to add extra content. The more top-quality content you have, the better. In fact, it is a really good idea to have a repository of as many pieces of content as you can (a few months’ worth will make things a lot easier). As far as organizing your calendar is concerned, the way that you organize it should be a good representation of your overall content strategy.

  • Embrace content curation: Content curation is great way to expose your online connections to all sorts of interesting material. Remember that if you are curating content, you will present the other person’s content (including an attribution) and then you will add your own commentary at the bottom. Your readers will have the benefit of your insight and that of the author of the original content. Content curation is an accepted way of presenting content, as long as you always give the proper credit to the author each time that you curate. It is important to remember that the more valuable content you share, the more your discussions will hold value and attract other people.

  • Customize your content sharing for each social media channel separately: Customization is always important when it comes to content. Part of the reason for that is that you always want the other person to feel that he or she is important to you and to your business. If you just share generic content, you won’t seem unique or enticing to the other person and you can’t afford (nor would you want) to be perceived in that manner. If you are a part of the three most popular social media channels (for many people), you may wish to approach them in the following way:

    • LinkedIn: The content that you share will most likely compel your online connections to want to get involved in a discussion on the topic that you are discussing. If you are a member of 50 different groups (LinkedIn allows a 50-group maximum), you will hopefully be involved with a lot of exciting discussions.

    • Facebook: You should try to keep your posts concise and clear. If you do that, you will probably get a lot of people who are interested in reading your content and volunteering their opinions. That is exactly what you want.

    • Twitter: For the best results, your tweets should be approximately 115 to 120 characters with spaces (the maximum is 140. That way, you are leaving room for people who want to retweet your stuff. Keeping them in mind is very important.

Conclusion

Taking the suggested tips here into consideration will help you to share the most relevant, appropriate content possible. Your online connections will thank you for it and the content will most likely lead to compelling, exciting, valuable conversations among you. It is important to always remember that the needs and wants of your target audience must come before anything else. If you manage to satisfy them, you, in turn, will get what you need as well.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Writing the Perfect Facebook Post http://www.compukol.com/blog/writing-the-perfect-facebook-post/ http://www.compukol.com/blog/writing-the-perfect-facebook-post/#comments Mon, 06 Jul 2015 09:00:00 +0000 http://www.compukol.com/?p=7255 As you must know by now, Facebook is one of the more popular social media channels and millions of people are interacting with other people online through Facebook on a very regular basis. If you are one of those people, it is important that you understand that writing the perfect Facebook posts is an art form and you can learn how to do it. Continue reading ]]>

As you must know by now, Facebook is one of the more popular social media channels and millions of people are interacting with other people online through Facebook on a very regular basis. If you are one of those people, it is important that you understand that writing the perfect Facebook posts is an art form and you can learn how to do it.

Writing Facebook posts should never be “hit or miss”

If you are active on Facebook, the chances are great that you try to post content as often as you can so that you increase your exposure and boost your professional reputation. Your writing ability is not coming under scrutiny here. The only thing that is being questioned is the effectiveness of the blogs that you are writing and posting. Just like posting content on other social media channels, the content that you post on Facebook not only need to be written well but it must also have an effect on your online Facebook connections.

When it comes to Facebook in particular, you should be aiming to get the most “likes,” comments, and clicks that you can. With regard to the comments, the reason that getting a large number of comments is so important is that you want to promote as much discussion as you possibly can so that you can increase the number of visitors to your website, which, in turn, leads to a larger number of prospects and, eventually, a larger number of clients. In order to cause all of that to happen, you need to start with your Facebook posts.

At this point, you are probably wondering how you should go about writing the most effective, most perfect Facebook post, which will give you all of the things that you are looking for. Well, some people believe in a formula when it comes to writing the perfect Facebook post.

  • Always include a backlink in your Facebook post: Backlinks are very important in your content because they facilitate that all-important first step in the relationship that you will be developing with the other person. If you don’t provide your readers with backlinks, how will they connect with you and then interact with you. The truth is that if you don’t make it easy for your online connections, they won’t make the effort (in most cases) to pursue any kind of relationship with you. It just requires more time and effort than they are willing to put forth. 
  • Make it clear and concise: The reality is that people don’t have a lot of time in their lives (and they don’t have a whole lot of patience either) to read long-winded chunks of content. They will react much more positively (in most cases) to Facebook posts that are clear, concise, and to the point. 

  • Be consciously aware of when you publish your Facebook posts: It is important for you to understand that not all publishing times and days are created equal. You may think that publishing your Facebook posts at peak times will get you the best results; however, that is not necessarily the case. You may very well find that you get more people to pay attention to what you are posting if you don’t publish your content when everyone else in publishing. 

  • Ensure that your posts are interesting and relevant:

    If they are well versed in a particular subject and they have been learning and reading about it for quite a while, you may not be able to teach them much. That is why it is very important for you to get as creative as possible and try to wow them as often as possible. 

  • Pay close attention to what other people are publishing on Facebook: You might be surprised by how much you might learn from reading other people’s Facebook posts. Other people may have a different perspective than you do and you can benefit from that and view the world a little differently. That may really improve your offerings. It is critical that you keep your Facebook posts fresh and unique. What you are aiming for is to get your Facebook fans and followers to keep coming back for more. 

Conclusion

You may have heard various opinions on the effectiveness of Facebook posts. However, if you follow the advice that is offered here, you will start to see that Facebook will work well for your business and your posts will have the extremely positive result of increasing the number of fans and followers, visitors to your website, and number of clients who eventually do business with you.

Remember to write your posts in a careful, planned way and identify what works for your particular business as quickly as you can so that you can start to see results. Oh, and one last thing. Even if you take the time and make a tremendous effort to ensure that your post is perfectly written and very well thought out, it is important to keep in mind that some of your Facebook fans and followers are visual people. With that in mind, a graphic element (whenever possible) is a really good idea as well.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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How Content Makes Social Selling Successful http://www.compukol.com/blog/how-content-makes-social-selling-successful/ http://www.compukol.com/blog/how-content-makes-social-selling-successful/#comments Thu, 02 Jul 2015 09:00:24 +0000 http://www.compukol.com/?p=7236 Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success. Continue reading ]]>

Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success.

The power of social media platforms

Chances are that you have chosen the social media platforms that work most effectively for your business and you use them on a regular basis to interact with your online business connections. You may or may not be extremely comfortable with interacting online but even if you are, there is a chance that you are not even aware yet how much social media and social selling can do to bring your business to the next level when it comes to connecting with B2B companies. There are several different really good reasons why you should be doing this if you haven’t started doing it already. Some of those are:

  • To provide useful information to your online connections.
  • To generate leads.
  • To connect with prospective customers. Once you have been able to do that, you will want to solidify the relationship that you have been able to form.
  • To push your products and/or services.
  • To eventually sell your products and/or services. 

However, it is extremely important to bear in mind that although the reasons listed above are all legitimate, your approach must be considered very carefully and you must keep the other person’s wants and needs in mind at all times. Of course, as was stated above, your content is at the heart of anything and everything that you communicate online and that also applies to social selling. Great content and social selling go hand in hand. There are several steps that you should follow in order to leverage your content as much as possible so that the desired result is a booming success.

  • Marry your content to your online marketing strategy: If you write your content the way that it should be written, you will successfully address all of the milestones of your online marketing strategy. It is important that you marry specific content to specific aspects of your strategy.

    It is important to make sure that you include helpful information for your readers so that they can use your tips to improve upon what they have. If you can manage to do that, the next time they need that sort of help, you will be the first person they contact.

  • Use your staff effectively: As  much as you may feel as though you are the only person who can possibly manage the content and truly leverage it, it is important for you to recognize that you are only one person and if you spread yourself too thin, it won’t help anyone or anything to succeed.

    If you work with other people, you should make the most of their skills and expertise. Being delegate for the greater good is necessary and it will free you up to do what you need to do. If this makes you uneasy, it may be a good idea to sit down and diagram what you need. Chances are very good that you have a great handle on the talents of the people with whom you work. Getting them to help you will be good for you and it will be something that they are probably very happy to do. Keeping everything close to the vest and not allowing anyone else to get involved is not a wise business decision.

  • Learn how to listen: In many cases, it is more important to listen than to talk. If you listen to your online connections, you will learn about what they want and need and you will be able to satisfy those needs. Of course, you must always keep in mind that you are writing content for businesses like yours. The chances are that the other business owners will see things in exactly the same way and will want to listen to what you have to say and what you need as well. Once you have figured out what the other people want, you can customize your content so that it gives them what they are looking for. 

  • Pay attention to the analytics: Analytics are important and it behooves you to pay close attention to them for your business. There are some free analytics tools that are very effective and you should learn how to use them and keep using them. You should understand that not all analytics are important for your business. You need to choose the ones that are important and pay attention to those. They will tell you an extremely important story and you need to listen to that story. It is your story.

  • Incorporate your social content into your online marketing strategy: Most likely, you have an overall marketing strategy that includes content marketing. Well, it is an easy transition (if you aren’t doing it already) to incorporate your social content into your overall marketing strategy. Once you do that, you will see how effective it is and how much you will make with your brand and your strategy.

Conclusion

Marrying your content with your social selling strategy is extremely intelligent and it will produce better results for your business than you may imagine. The fact is that you are writing content anyway. It won’t take much extra effort to connect the content to the selling and you will get a tremendous amount of mileage from it. Remember that you need to take advantage of the social media platforms that work for your business best. It is important that all of your profiles are in order because you will be sharing content on those social media channels and you want to make yourself and your business accessible to your online connections. Those platforms will work well and you will be able to take your business very far.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

 

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The Anatomy of a Successful Call-to-Action http://www.compukol.com/blog/the-anatomy-of-a-successful-call-to-action/ http://www.compukol.com/blog/the-anatomy-of-a-successful-call-to-action/#comments Mon, 29 Jun 2015 09:00:03 +0000 http://www.compukol.com/?p=7223 You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading ]]>

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you.

Writing an effective CTA that really works for your business

Well, it has been established that your CTA is important and why it is important has also been proven over and over again. Now, it is time to dissect the CTA and if you follow this particular formula, you will succeed in bringing people to you every time. Okay, now it is time to think about what you want to write and you are under pressure to make it the best that it can be.

Before you write a single word; however, you will need a launching off point. That should be reading other people’s CTAs and determining if something similar will work for your particular business. Once you have been able to identify what you believe will work for your brand/business, it is time to write those CTAs (you will definitely need to write several customized CTAs for various pieces of content).

Once you have written CTAs that you are really proud of and really convinced that they will do exactly what you want them to do, it is time to test them. It is not necessary for you to test every little thing. However, you do need to identify what is most important for your business and pay close attention to those particular things. Right about now, you may be wondering what the essential elements of an effective CTA are.

  • Put yourself into your CTA: If your CTA language has “I” or “me” in it, it says that you are personally involved. It is important to remember that you have some sort of emotional investment in the situation. On the other hand, if you don’t include something personal in the CTA, it says that you are disconnected and if you are disconnected, it shows a lack of emotional investment on your part.

    This totally makes sense because you are trying to establish relationships with your online connections and the only possible way to accomplish that is by connecting with the other person on a human/emotional level. 

  • Be clear, concise, and focused: Your CTA should have language that is clear and concise but that also gives a strong impression of what you can do for the other person. If you do it correctly, your CTA should be expressing your ability to solve the other person’s problem. It is the marketing principle of WIIFM? (What’s In It For Me?).

    However, on the other hand, if you can manage to solve the other person’s problem, you will most likely succeed at establishing a relationship that is solid and long-lasting.

  • Enlist your social circles to prove your professional worth: Interestingly, you are the only person who has no credibility when it comes to expressing how amazing your business is. That means that you have to work very hard at convincing other people about your potential and your capabilities. If you do that, they will probably be more than willing to be your ambassadors. It is totally reasonable for you to rely on your online social circles. If the situation were reversed, you would certainly be more than happy to do the same for them.

  • Maintain a genuine, humble attitude: It takes time to establish and grow a relationship with another person and it is very important that you don’t assume that you know better than the other person what they want, need, and how they feel. It is important for you to be sensitive to the other person and to try your best to satisfy their needs; however, it is also important for you to realize that getting to that point will take a lot of time and effort (and nurturing) on your part. Of course, it will be well worth it.

Conclusion

Not only is your call-to-action essential to your success online but it is also extremely important that you stick with the right formula so that your CTA produces tremendous results each and every time. If your CTA is effective and does what it is supposed to do, it will bring more traffic to your website and you will be able to bring your business to the next level.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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Expedient Content Marketing on a Shoestring Budget http://www.compukol.com/blog/expedient-content-marketing-on-a-shoestring-budget/ http://www.compukol.com/blog/expedient-content-marketing-on-a-shoestring-budget/#comments Thu, 25 Jun 2015 09:00:16 +0000 http://www.compukol.com/?p=7244 If you are a small-business owner with very little time or money to create original content, there is still a way to quickly generate fresh content. Content curation, when combined with original content, drives customer engagement, builds trust in your brand and demonstrates your brand’s commitment to its industry. Continue reading ]]>

If you are a small-business owner with very little time or money to create original content, there is still a way to quickly generate fresh content. Content curation, when combined with original content, drives customer engagement, builds trust in your brand and demonstrates your brand’s commitment to its industry.

The importance of producing effective content marketing materials

Conceptually, content marketing can take you and your business very far if you do it in the best way possible for your particular business. If you do it right, what you are hoping for is that your content will get other people to notice what you are saying and doing and they will want to interact with you. Once that connection has been established, you can start to build a relationship together and eventually, you will do business together.

If you happen to have a marketing department in your business, there is a good chance that content marketing is not a focus of that department. There are several possible reasons for that, including the fact that marketing (straight marketing) and content marketing are not the same thing and in order to successfully create content marketing materials, the ability to write well is absolutely and important part of it. Another important part of content marketing is the graphic element. You need someone who can handle the graphic side of it with skill and a trained eye. Not only must the content be written well but it must be compelling and exciting and it must entice your readers enough to want to interact with you solely because of the content that you have written.

It is important to keep in mind that just because you are not surrounded by content writers, it doesn’t mean that you can’t get your hands on marketing content. You should remember that outsourcing is another option for you although, with the lack of time and money, you need to proceed carefully in order to make that happen. Whomever you choose to help you with your content marketing, whether it is someone from outside or inside of your business (or you, yourself), you need to make sure that the person or people possess a strong knowledge base and skill set to communicate in the way manner that you need. 

  • Curating content: Content curation is a great way to share content. Basically, you take other people’s content, give them credit, and add your own commentary to the end of that content.  That content will hopefully have the intended and desired result of driving a larger amount of traffic to your website.

    If you use curated content, you would treat it exactly as you would treat original content as far as promoting it on social media is concerned. Of course, you will want to get the most out of the content and, as always, you will want your content to go viral. Hopefully, the results will be very positive, including high rankings on the search engine pages, engaging prospective and existing clients, and eventually getting people to buy what you are selling.

  • Adding your own commentary: When you post curated content, you are really offering added value. First of all, you are offering top-quality content. However, you are going to take extra step of adding another layer of information and perspective. So, essentially, the reader is getting two for the price of one. Of course, it is not appropriate to post the curated content (even with the credit to the author) without your commentary. Otherwise, it should be considered a reprint, with no actual involvement from you. Interestingly,  the perception that your readers will get of you is that you have enough confidence in your knowledge and expertise to be able to share the work of other people that you consider valuable.

  • Pair original and curated content: There is absolutely nothing wrong with sharing a combination of original and curated content. In fact, your readers will most likely appreciate it and find it very interesting. This is where you can allow yourself to be really creative. You have already proven your own creative ability as well as writing skills. Now, you need to improve upon that by bringing content to the table that is even more valuable. In fact, it should be considered an important aspect of your content marketing strategy. Between your original content and the curated content of other exceptional writers, you will be able to offer fresh ideas all (or most) of the time. When it comes to the curated content that you are choosing, as you go along, you can hone what you share and refine it to the point where it is truly unique. 

Conclusion

Your content marketing efforts are working toward the ultimate goal of being able to sell as much as possible. Time and money may make it easier but you can still succeed without too much of either one. Social media can give you so much. It is up to you to figure out how to use it in the most efficient way possible. You can invest a little time each day and a lot of your tools won’t cost you anything so you can make much more headway than you might think. The road may be long and winding. Of course, don’t think for one second that you won’t get there because you certainly will. 

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

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