Facebook users love using the social media site because it allows them to communicate with people in their network whenever they want to. However, with all that Facebook has to offer, there are bound to be mistakes associated with using it.
Here are some mistakes that you should try to avoid:
You don’t take full advantage of the features of Facebook
The most common use of Facebook is to communicate with your fans and to be kept current with what is happening in their worlds. People also use it commonly to share graphic images. Facebook’s capabilities with graphics go beyond merely uploading.
After you have uploaded graphics to your Facebook fan page, you should take time to make them perfect. You should give your graphic image album a description. It is helpful to fans because they will have a much clearer sense of what they are looking at. After you have done that, you should add a description or caption to each individual graphic so that your viewers know what each graphic image is. Share the significance of each image with your fans.
After you have finished labeling the images, you should tag them. You can tag the images by selecting each image within the larger image and clicking on the individual images.
Finally, pay attention to the privacy setting. When you open your graphic image album and select “Edit Info,” you are able to choose to have everyone, only your fans, your network only, or no one to view that graphic image album.
You are limiting your search for fans
Graphic images add a wonderful, professional touch to your Facebook fan page. However, the most important part of your Facebook page is the fans. The greater the number of fans that you have, the more extensive networking you will be able to accomplish. The worst thing that you can do is to create an account and then not use it.
There are many ways that you can find fans on Facebook and add them to your network. You can search for fans through your Email accounts to find people who are already connected to Facebook and to those who are not yet connected.
Once you have added fans to your Facebook account, You can search for fans of fans based on those with whom you have already connected. Additionally, through Facebook you can search all networks that you choose in order to find fans in specific groups around the world.
The hard sell
Please remember that the “social” in “social media” means that you need to socialize with people, let them get to know you and allow them to understand that you have value to contribute before they even take a look at your business. The way that you achieve this is by being consistent and by having a strong online presence in the communities that you choose to be a part of.
When it comes to using social media, you don’t want to push your business to the forefront. The easiest way to lose your followers and possibly be banned by some sites is to inundate people with information about your business’ goods and services.
Your goal is to get noticed by giving free value to your followers with no strings attached. Smacking people over the head to get them to pay attention to your offerings will never work in social media.
The follow-up link
Where you are sending your followers for more information from your site is something that you need to be very mindful of. If you direct your Facebook or Twitter followers to your blog, you are opening the door for them to be able to get to know you better. Of course, in your blog, you should make sure to have a link or page regarding your business.
Remember, sending your followers directly to your business page will only end badly. You need to get your followers to trust you and to consider you credible before they will think about buying anything from you.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
About the Author.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).