Facebook: Fan Page vs Group

By on Mar 11, 201011

There are two networking tools that you can use in Facebook. You can create and/or join Facebook groups and you can create or join Facebook fan pages. You might ask which is better.

Facebook fan pages can be seen by people who are not registered and are indexed accordingly. Facebook groups can only be accessed by people who are accepted members of the group. Facebook groups permit you to send out mass invitations. Facebook fan pages will inevitably force you to send out some invitations manually.

Thus, if you are trying to do viral marketing, Facebook groups are definitely a better way to go.

Let us compare Facebook fan pages with Facebook groups in more detail.

 

Key Feature

Facebook Group

Facebook Fan Page

Purchasing advertisements

Yes

Yes

Photograph and video public exchange

Yes

Yes

Visitor statistics

No

Yes

Messaging to all members

Yes

No

Setting up applications

No

Yes

Extra applications added

No

Yes

Wall

Yes

Yes

Leading a discussion

Yes

Yes

Ugly URLs

Yes

No

Creating events

Yes

Yes

Public accessibility

No (can be accessed only through Facebook)

Yes (can be indexed by search engines)

Messaging sent to members

Appears in the inbox

Appears in notification bar

Content

Content needs to be generated manually

More freedom in content generation. In addition to manual content submission, you can set up automatic import of blog feeds

User control

Groups offer far more control over permissions. They are more like a private club

You can only restrict by certain ages and locations

 

Facebook fan pages are usually better for long-term relationships with your fans, customers and readers. Facebook groups are usually better for leading a quick and active discussion, which will attract a lot of quick attention.

Because of security reasons and limitations of size (only Facebook groups of under 5,000 members can send out Email blasts), Facebook groups are set up for more personal interaction. They also help you to focus on your interests. Facebook groups are also directly connected to the administrator of that particular group, which means that whatever goes on in the group could potentially reflect on you personally. Facebook pages don’t list the administrators and are considered as a single entity, an extension of your personal actions.

In Facebook groups, as long as the group has fewer than 5,000 members, the administrators can send messages that the group members will receive in their inboxes. Facebook pages administrators can send messages through “Page” to fans. Those updates will appear in the Updates section of the fans’ inboxes. You can send updates to as many fans as you wish, without limitation.

There is no automatic way to post content (photos, stories, or video) to Facebook groups. It has to be done manually. If you happen to have a blog and want to display the content of the blog, Facebook groups do not have the capability to pull the feed. With Facebook fan pages, you have more freedom as far as content generation is concerned.

With Facebook fan pages, you have the discussion board, video and photo uploads, and wall that the Facebook groups have. Additionally, you can import a blog feed, which gives the impression that your content is fresh. There are also many applications that you can add to your Facebook fan page, such as quizzes, for example.

Conclusion

Facebook groups are wonderful for organization on a personal level and for small interactions around a specific cause. Facebook pages work better for brands and businesses that want to connect with their customers without their being connected to a personal account. Both Facebook fan pages and Facebook groups are valuable and whichever one you choose for your business, make sure to get to know them as well as possible and use them to their full potential.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

 

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