In your professional life, you interact with people online and you interact with people face to face. Have you ever asked yourself if your personality is the same in each case? It is important to establish a consistent online personality.
It is important to try to have as consistent a personality as possible when you are interacting online and when you are interacting with people in person. With this in mind, you need to have a good handle on your social media personality and you need to make sure that your personality make it easy for people to want to interact with you. Of course, before you can actually make sure that your personality is established, you need to determine what your personality is. It can be a combination of different attributes that make you and your business intriguing and compelling.
When interacting online, It is often difficult for people to understand the true meaning of your words at times. For example, what if you accidentally type with the “caps lock” button depressed. Your words will come out in all capital letters, which is usually perceived as anger. You need to make sure that your personality comes through consistently and that your online connections can count on you being consistent in your “online” behavior. One of the great challenges for you is when you are limited to a small number of characters in a particular message (Twitter allows a maximum of 140 characters per tweet, for example).
How do you form a social media personality?
There are several basic personality types among all people. They are the expert, the tester, the personal user, the intimidated, and the resistor. Your social media personality is understood through your communication with others. It comes through in how you
- Make comments, ask questions, respond to questions, and in the particular topics that attract you.
- Understand, listen, empathize, and in how people react to you.
- Postings and other writing and the way that you make your interests known to others.
- Share content, mediate, forward content, and the way that you show an interest in relationships with others.
Your social media personality may also be understood by the way that you interact online.
- The way that you interact online (as a mirror image of how you would interact in person.
- The importance that you hold for social rank and status
How does your social media personality affect your brand’s success?
When you are informing people about your brand and your offerings, you are communicating with them and interacting with them. It is important to always make sure that your personality is genuine and that you are interacting with people online because you want to strengthen your relationships with them.
Social media personality is extremely important when it comes to the success of your brand and your business. Remember to always add personality to everything that you post, tweet, Email, etc. As a company, you need to make sure that other people find you interesting, you need to offer expertise in areas that other people need help with, you need to let your passion come through clearly, and you need to be sincere, above all. If you don’t have personality in what you share with others, some people will most likely become disinterested and stop interacting with you.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team and don’t forget to “like” our Facebook page.
About the Author.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).