Comments on: Essential Social Media Metrics for Professional Success

By: Christine Hueber

Christine Hueber — Mon, 13 Aug 2012 14:01:55 +0000

Via LinkedIn Groups
• Group: Consultants Network | North America
• Discussion: Essential Social Media Metrics for Professional Success

Engagement is key!
Posted by Christine Hueber

By: Dan Norris

Dan Norris — Sun, 12 Aug 2012 22:16:50 +0000

I like looking at engagement stats on the various platforms, +1′s, RT’s, Likes / Shares etc and also look at the conversion rates from traffic that comes from the various places so you can work out where to best spend your time. This should help in working out where your best customers are as well.

By: Pam Aungst (@PamAnnMarketing)

Pam Aungst (@PamAnnMarketing) — Sun, 12 Aug 2012 18:46:07 +0000

While these are very important metrics, I would suggest adding engagement metrics to the list. The size of the community matters much less when engagement is non-existent.

On Facebook, overall engagement rate is calculated as PTAT (People Talking about This) divided by total number of fans. The post-specific metric to watch is virality (in Insights).

On Twitter, the overall engagement metric is conversation rate, which is the number of reply tweets that your handle generated divided by the total number of tweets you generated.

Sprout Social shows all of these metrics and more in one handy report.