By now, most people are aware of how effective and lucrative Twitter can be for business. It allows you to interact instantaneously and you start to build relationships and keep building them. However, you can’t tweet all day long.
Your time is very important to you and you need to make sure that you use it the most wisely and efficiently. If you don’t, you won’t have any time to run your business. There are, however, many ways in which you can effectively manage your Twitter time and still have plenty of time left for the other important things that you need to do throughout the course of your day.
Tweet on the go: If you own one of several mobile devices, you can tweet from wherever you are. You don’t need to be tied to your home office or your desk. Responding quickly to clients and other people with whom you are connected online is critical to the success of your business. It is part of the customer service aspect of what you do. The more quickly you respond, the more people will want to continue interacting with you online.
Setting up a schedule: If you don’t have a business schedule yet, you should definitely create one as soon as possible. That is a great way to make sure that you fit everything into your business day or week that you need to without allowing anything to fall through the cracks. You need to make sure that there is a well-established and well-founded plan that works effectively for you and your business.
Keep an online journal: If you have all sorts of interesting ideas that you would like to tweet and you don’t have time to get to all of them quickly, you can keep notes in an online journal so that you don’t forget what you want to share. You can then go back to your notes at a later date and use those ideas over time (as long as there is no time sensitivity to those ideas). Because of the fact that each one of your tweets is limited to 140-character maximum per tweet, your ideas (if you have a whole list of them) will go far and will give you material for a long time to come.
Use other means besides words: People traditionally think about words when it comes to Twitter; however, your tweets can consist of audio or video as well as the written word. There will be times when your messages will be more effective in that medium.
Gather lists of Twitter followers: You undoubtedly have a lot of people with whom you wish to connect on Twitter. This is where lists come in. The more people whom you follow and who follow you, the more valuable lists will be to you. You can have a variety of different lists for different groups and you can draw from those lists for different topics and tweets. You can also use lists that other people have created.
Commit to a specific amount of time: If you commit to devoting a specific amount of time per day or per week and you really stick with that amount of time, you will effectively be managing your Twitter time. All involvement with social media works best when you are consistent and committed to what you are doing.
Be selective: A lot of the tweets that you receive from other people will be interesting and useful to you and a lot of them may not be. You have no obligation to read everything that you receive. You should be able to tell quickly which ones you want to read and hopefully retweet. You should only follow people who you feel are worth following.
Twitter is a phenomenal social media tool for business. It allows you to provide important information to people in short and timely spurts. Between those messages and the links that you and others can share, you are building valuable and mutually beneficial relationships that will stand the test of time and that will allow your business to grow and to become more and more successful.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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