Effectively Infusing Images Into Content Marketing

content marketing
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Graphic images in your content marketing are extremely attractive to your  audience. You will certainly get a lot of mileage out of them. In many ways, images drive your content marketing across numerous social media channels and affect many people.

An increase in activity

If you use graphic images in your content, many people will be interested enough to read what you are sharing and will “like” it, leave comments and be willing to share your content with people they know. From the  perspective of the marketer (or from your perspective if you are doing your own marketing), if you have an increase in activity and more and more people share your content with others, you have a much better chance of eventually selling your products and/or services to a larger number of people.

There are many different approaches that you can take when it comes to using images to their fullest potential.

Create customized images that share a synergy with your content

It is critical that your images are absolutely in tandem with your brand and your professional vision. It is very important that you are as open-minded as possible when it comes to the types of images that you choose. There are several different kinds that can possibly work well for your business. You should consider photographs, illustrations and other graphic representations that you feel will contribute positively to your content marketing efforts. Infographics and other types of visual content can also be extremely useful, if you can find the infographics that are a true fit for your marketing.

Complement your content with images

If your written content is not of the highest quality (well written, clear, compelling, etc), you won’t be able to succeed merely on the strength of the graphics. However, if your written content is what it should be, you can really do an amazing job of improving upon what you already have with images. Sometimes, a picture truly is worth a thousand words!

Don’t always reinvent the wheel

The chances are great that you have a great deal of top-quality content that can be used more than once. When you are writing content, there are a few things that you should avoid just in case you want to use it again at some point. One of those things is time sensitivity. If your content discusses topics that are limited by time (events that are just about to occur, holidays, etc), you won’t be able to repurpose your content (or at least you will be limited about when you will be able to do so). You should keep it as generic as possible.

Acquire permission

It is critical that you don’t use images without permission (if permission is required according to copyright). The chances are great that if you apply for permission, you will be granted permission. You don’t have a choice anyway. Even if it ends up costing you some money, it will be much cheaper than assuming that you will get away with it and then being called on it by the owner of the copyright. It just isn’t worth it in the end.

Make the images easy to find

Your main goal, of course, is to get people to find your content. The same is true for your graphic images. People are constantly searching online for images. Why shouldn’t your images be the ones that they find first? With that in mind, you want to make it as easy as possible for them to find you.

Get people to share

People generally like to share information with others if they find the information valuable. You won’t have to work very hard to get people to do that. If you give them valuable content and images, they will be more than happy to share.

Include a call-to-action

Whenever possible, you should try to include a call-to-action. You want to encourage people to reach out and interact with you on a deeper level than merely reading and viewing your content. The sooner you get them to do that, the sooner you can start to build a relationship together.

Conclusion

Graphic images can be really attractive to your target audience and in this time of extremely tough professional competition, you need to do whatever is in your power to stand out above everyone else. Graphic images, which can absolutely help your business to get to where you want it to be more quickly, are extremely valuable tools and you should take advantage of the tool to its fullest extent. Knowing that it will make a very big difference and will help you to achieve wonderful, positive results for your business should be all the incentive that you need.

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Author

  • Michael Cohn

    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has decades of experience in IT and web technologies. Michael founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility and reputation. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

5 Responses

  1. Deborah Harewood says:

    Via LinkedIn Groups
    Group: Public Relations, Promoters and Journalists’ Group
    Discussion: Effectively Infusing Images Into Content Marketing

    They say a picture is what a hundred or a thousand words? We just have to make sure it’s the right picture we are using with the story we are trying to tell. When you see a picture is presented with the story, you have a feeling that the writer is trying to get your attention. It helps a lot to put his work forward before the rest
    By Deborah Harewood

  2. Joseph Ned says:

    Via LinkedIn Groups
    Group: Connected in Union-Morris-Essex Counties NJ
    Discussion: Effectively Infusing Images Into Content Marketing

    Great topic to bring up.

    Online content MUST have images now-a-days. People respond better to them. It’s easier to share them. People are MORE LIKELY to share them.

    Every social media platform is capable of sharing images. So make sure you are sharing and posting images as much as possible.

    And if you haven’t already, make a Pinterest and Flckr account. Every image you create and share or post on your website, also post it on those profiles.

    It’s all part of making your content irresistible to the people who see it.
    By Joseph Ned

  3. Joseph C. Noto says:

    Via LinkedIn Groups
    Group: Linked-N Bergen County NJ
    Discussion: Effectively Infusing Images Into Content Marketing

    I wish I could attach on my emails my photo, however optonline emails are not equipped to do it like verizon and other email servers. You are absolutey right on its effct to the audience.
    By Joseph C. Noto

  4. Manish Dhane says:

    Via LinkedIn Groups
    Group: Email Marketing & Social Media
    Discussion: Effectively Infusing Images Into Content Marketing

    Using graphics and images in content is a fair way to attract visitors and user engagement. They say “A picture is worth a thousand words” and it helps you in standing out from everyone else.
    By Manish Dhane

  5. Anthony Gaenzle says:

    Via LinkedIn Groups
    Group: Email Marketing & Social Media
    Discussion: Effectively Infusing Images Into Content Marketing

    Creating infographics is a great way to attract readers. Some readers don’t have the time or focus to make it through a full article, so creating a visually appealing infographic with some important pointers can go a long way. Plus, people love to share those!
    By Anthony Gaenzle