Graphic images in your content marketing are extremely attractive to your audience. You will certainly get a lot of mileage out of them. In many ways, images drive your content marketing across numerous social media channels and affect many people.
An increase in activity
If you use graphic images in your content, many people will be interested enough to read what you are sharing and will “like” it, leave comments and be willing to share your content with people they know. From the perspective of the marketer (or from your perspective if you are doing your own marketing), if you have an increase in activity and more and more people share your content with others, you have a much better chance of eventually selling your products and/or services to a larger number of people.
There are many different approaches that you can take when it comes to using images to their fullest potential.
Create customized images that share a synergy with your content
It is critical that your images are absolutely in tandem with your brand and your professional vision. It is very important that you are as open-minded as possible when it comes to the types of images that you choose. There are several different kinds that can possibly work well for your business. You should consider photographs, illustrations and other graphic representations that you feel will contribute positively to your content marketing efforts. Infographics and other types of visual content can also be extremely useful, if you can find the infographics that are a true fit for your marketing.
Complement your content with images
If your written content is not of the highest quality (well written, clear, compelling, etc), you won’t be able to succeed merely on the strength of the graphics. However, if your written content is what it should be, you can really do an amazing job of improving upon what you already have with images. Sometimes, a picture truly is worth a thousand words!
Don’t always reinvent the wheel
The chances are great that you have a great deal of top-quality content that can be used more than once. When you are writing content, there are a few things that you should avoid just in case you want to use it again at some point. One of those things is time sensitivity. If your content discusses topics that are limited by time (events that are just about to occur, holidays, etc), you won’t be able to repurpose your content (or at least you will be limited about when you will be able to do so). You should keep it as generic as possible.
It is critical that you don’t use images without permission (if permission is required according to copyright). The chances are great that if you apply for permission, you will be granted permission. You don’t have a choice anyway. Even if it ends up costing you some money, it will be much cheaper than assuming that you will get away with it and then being called on it by the owner of the copyright. It just isn’t worth it in the end.
Make the images easy to find
Your main goal, of course, is to get people to find your content. The same is true for your graphic images. People are constantly searching online for images. Why shouldn’t your images be the ones that they find first? With that in mind, you want to make it as easy as possible for them to find you.
Get people to share
People generally like to share information with others if they find the information valuable. You won’t have to work very hard to get people to do that. If you give them valuable content and images, they will be more than happy to share.
Include a call-to-action
Whenever possible, you should try to include a call-to-action. You want to encourage people to reach out and interact with you on a deeper level than merely reading and viewing your content. The sooner you get them to do that, the sooner you can start to build a relationship together.
Graphic images can be really attractive to your target audience and in this time of extremely tough professional competition, you need to do whatever is in your power to stand out above everyone else. Graphic images, which can absolutely help your business to get to where you want it to be more quickly, are extremely valuable tools and you should take advantage of the tool to its fullest extent. Knowing that it will make a very big difference and will help you to achieve wonderful, positive results for your business should be all the incentive that you need.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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