Effectively Choosing a Social Media Channel


There are so many incredible social media channels from which to choose. Of all of them, one will stand out above the rest and will be the most effective of all for your business. Choosing is easier than you think.

Many business people today are very busy. In fact, they are so busy that they don’t have time to waste on social media strategies for their business. Choosing the best channel for your business is critical to your success. However, it isn’t as difficult as it may seem when it comes to choosing the most effective and appropriate channel for your particular business. It isn’t necessary to start from scratch when it comes to establishing your online presence. It is perfectly appropriate to examine what other business owners are doing with social media and follow their approach (as long as it works well for your business).

How social media is being used

It goes without saying that not all business people use social media in exactly the same way and it is worthwhile to get a good sense of exactly how social media is being used so that you can learn from those people and apply what they are doing to your own business. A very large concern, when it comes to social media choices, is about return on investment (ROI). You are making a great  deal of effort when it comes to your online campaign and you would like to know that your efforts are paying off. Not only that but you also want a way to measure your business’s success as a result of your efforts. Another important issue is your target audience and how you go about identifying and targeting them. These are important concerns and before you can get much further, you need to start to gather data in those areas first.

Choosing an effective social media channel for your business

Of course, there are several social media channels that people discuss on a regular basis and choosing one of them (after you have been able to make an informed, educated decision) will most likely be what occurs. When choosing the right social media channel, there are a few ideas that you must consider. You should consider the time that you will need to invest, your focus in the market, and your experience.

  • The time that you will need to invest: The larger the amount of time that you are able (and willing) to invest, the more interesting and effective your social media repository will be. This will also help you to determine which channels are right for your business. For example, a great number of business owners spend a large amount of time per week on Facebook, Twitter, LinkedIn and blog writing. The more serious you are about your social media efforts and how they will affect your business, the more you will get out of your social media efforts.
  • Your focus in the market: If you are most involved with B2B marketing, you will probably get involved most with LinkedIn and then Twitter, blog writing and finally, Facebook. Of course, each channel has its own merits and each one has something unique to offer. It is up to you to choose which one(s) fit your business needs the most closely.
  • Your experience: If you don’t have a great deal of experience with social media for your business yet, Facebook may be the social media channel for you. After that, you may want to consider Twitter. As you become more experienced, you will have to look closely at channels that you have not yet chosen and evaluate if they are right for your business.

Use what is already out there

When you are trying to determine what to choose, look at the brilliance of others and bask in their brightness. When it comes to top-quality social media channels, you have so much available to you that you should take advantage of whatever you can. There is absolutely nothing wrong with getting help from other people who have already been through what you are struggling with now. It is a very smart business approach. However, always remember how important it is to do your homework and truly educate yourself about what is out there. What may be good for one business won’t necessarily be good for another. Your social media interactions should be compelling, exciting and most of all, educational. After all, your constant goal is to help other people and to help them to solve their problems.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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