Effective Use of Twitter to Build Relationships

By on Jan 08, 20138

Twitter MascotAt this point, you probably aware that Twitter is not just for fun in messages. It’s a powerful tool for business and the more followers you have, the better your chances are that your business will grow and keep growing.

Building and revisiting relationships on Twitter

Just like any other social media channel, Twitter can be used effectively and produce a great deal of positive results or it can be used ineffectively and do nothing for your business. The secret is in your acquaintanceship with it and your ability to leverage everything that you can to make it really work effectively for your business. If you have a Twitter account that is rather large, you should evaluate it on a regular basis to make sure that all of your followers are people whom you want to follow you. Also, you will want to follow the most appropriate people as well. It is possible that you had a Twitter connection with certain people in the past and, at the time, you decided not to connect with them anymore. Perhaps it is now time to reevaluate whether you may want to reconnect with them now.

Always pay attention

If the person on the other end makes the effort to give you feedback—any kind of feedback—you need to have the good manners to respond to him or her. If the person has a negative issue with something about your or your business, you still need to acknowledge the issue and connect with the person so that you prove to him or her that you are sincere about wanting to make things better. You want to give the person the understanding that his or her needs and wants are most important to you and that that you will do everything possible to try to do better.

Promote discussions

The minute you start to have a discussion with the other person, you are building a relationship. If you are in a relationship (even if it is at the beginning), you have a social responsibility to keep the discussion going. That means that if he or she tries to contact you (through Email, telephone, Instant Messaging, etc), you need to be there to respond. Nobody likes to be ignored. How would you feel if someone did that to you?

As relevant and intelligent questions

In an effort to build a relationship with the other person, you need to make sure that your discussions are substantive and relevant to the reason that the two of you are building a relationship in the first place. First of all, it is important for you to understand who the person is and what they need from you. If he or she is not a person with whom you already do business, they may be a prospective client. You should consider that all people with whom you are connecting are valuable to your business. You must keep that mindset at all times.

Be mindful of how you respond in writing

Because it is difficult to truly read emotions in written content, people tend to substitute unusual things for emotions, such as all capital letters when they want to come across loudly, an abundance of exclamation points, etc. None of these techniques are actually appropriate and the person on the receiving end most likely won’t appreciate how you are coming across. You can get any point across effectively if you approach is correct. Use your words effectively and you will get whatever you need.

Be careful with auto responses

You should save your auto responses for when you are not available and need your voicemail to take messages. Of course, it is very important to remember that you need to call the person back at your earliest convenience. Don’t leave him or her hanging for any reason. Even if a question has been asked, you need to acknowledge that and get back to the person as soon as you have been able to come up with an answer.

Always be gracious

If someone is kind enough to pay you a compliment or share something that you have written, it is critical to your relationship that you show your graciousness and appreciation. A thank you will go a very long way. Even though you are limited to 140-character maximum with Twitter, you should still be able to find a way to be polite.

Conclusion

If someone is nice enough to follow you on Twitter, you need to make sure that you build the relationship with them to the best of your ability and do everything to give them what they need and they will most definitely return the favor. Twitter engagement is a beautiful thing and it is also a lot of fun. It helps you to build and strengthen relationships in an extremely productive manner. If you want others to follow you, you should come across as interesting, informative, involved, personal, kind and considerate and unbiased.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

 

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