Effective Marketing With Facebook


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So many people are using Facebook for business and pleasure. People are spending huge amounts of time communicating through Facebook every month. Knowing that, it is critical for you to make sure that you are marketing with it effectively.

If your business strategy did not include marketing with Facebook thus far, you need to make sure that you include it in your strategy immediately. The place to start is with your target market. It is essential that you understand how your target market uses Facebook (among other social media channels) so that you can take advantage of the opportunity to connect with them on their own territory (so to speak). Remember that it isn’t effective enough for you to just have a profile and a Facebook page, a page where you post content once in a while when you feel like posting something. You need to work your strategy and work it hard!

Facebook as an incredible tool for your business

It is high time that you think about Facebook for your business as it deserves to be regarded. Your use of Facebook must be a calculated, well executed, precise strategy that helps you to attain more and more success for your business.  There are many different ways in which you can use Facebook to advance your business. First of all, you should connect directly with your clients through Facebook. The more you interact with your clients and prospective clients, the stronger the relationships will become among you. When it comes to a business strategy that includes Facebook, you shouldn’t think about as a replacement for other marketing tools that you have been using for your business so far. You should use it along with other online tools. One thing that is certain is that your clients and prospective clients are spending time on Facebook. Most likely, they are using it a great deal of the time.

The following are tips that will help you to improve your marketing strategy using Facebook:

Customized tabs

When you first set up your Facebook page for business, you will notice that it comes with a certain number of standard tabs. These tabs include a Wall, where you can put comments and other postings and an Info tab, behind which you can put general information about your business. However, Facebook has additional capabilities that you should take advantage of, such as a Welcome tab, which can include links to all sorts of products and services as well as a large amount of content.

What purpose does your Facebook page serve?

It is very important (before you do any marketing with Facebook) to understand exactly why you want to use Facebook for this purpose for your business. You must have a clear definition of your marketing objectives and develop your marketing strategy around those objectives. The chances are very good that your target market will have a very positive reaction to your use of Facebook for your business. Remember that Facebook is an extremely effective marketing tool for business as long as it is used sensibly and appropriately.

Change up the order of your Facebook tabs

You should arrange your tabs in an order that makes the most logical sense to you and your business. The order will not be the same for everyone or for every business.

Post consistently and frequently

It is very easy to set up your Facebook profile and Facebook page and then completely forget that you have done that. If you ignore your Facebook presence, it will be the kiss of death for your business. If you do that, your online business associates will assume that you don’t care. It is very important that you are truly committed once you have established a presence. If you aren’t sure about your commitment, don’t start with it. It just won’t be worth it.

Facebook as a platform for content

It is widely known when it comes to online business success that content is king. In other words, the more high-quality content you share with others, the stronger your reputation will be and the more credible and trustworthy you will seem to other people. Not only should you write and publish your content often but you should also syndicate it to as many different (appropriate) places as you can. You never know where your connections with other people will come from.


It is critical for your business that you understand the importance of Facebook and that you use it as intelligently as you can. Facebook has amazing potential for your business. It allows  you to literally have the world at your fingertips with the mere click on the keyboard. As is the case with all of social media, Facebook helps you to build and strengthen relationships, which will allow your business to grow. Facebook is a resource and a tool (in one) that you should take full advantage of whenever possible. If you don’t, your competition will and you want to be the one to leave the other person in the dust, not the other way around.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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