You often hear the expression “Content Is King.” That truly is the case. If you don’t have top-quality content, people won’t want to read what you are sharing and if they don’t read what you are sharing, you won’t have clients at any point in time.
Bringing the point home for clients
It may be obvious to you but it may not be so apparent to your clients that top-quality content is so important and why it is necessary for their businesses to succeed. One of the major functions of content is to draw attention to what you are doing and to hold onto that attention so that your clients and prospective clients become engaged and eventually (if not sooner), want to do business with you. However, there are some issues that arise with content and how it relates to your clients that may act as obstacles in the way of your professional success.
A subjective idea of quality: There are times when one person’s definition of good quality differs from another person’s definition. It really can be very subjective. Of course, it is one thing to state that content is of a certain quality and it is another thing altogether to actually provide guidelines on what constitutes good-quality content. Before you can provide top-quality content, you need to understand the difference between good quality and bad quality content and you need to be able to produce good quality content.
An apathy to top-quality content: There are many businesses (of all sizes) that are having a difficult enough time keeping up with the workload that they have. It may be too much (in their minds) to expect that they also produce top-quality content that will be a part of their web presence. That would most likely entail hiring a writer to produce content or using one of their staff members to write, which would mean that they have one fewer people to work on the rest of their projects.
The process is broken: When it comes to content, it is not only very important that you write top-quality content but it is also critical that you have a process (or strategy) that allows the creation of the content to flow smoothly. You may very well be in a position of not only creating your own content for your business but also of being hired to write content for your clients. If that is the case, the need for a sound process is even more relevant.
The definition of top-quality content
Before you begin, it is important that you understand what constitutes top-quality content.
Engaging content: When it comes to your online interactions for business, it is essential that you engage with other people. One concept that you can count on is that other people are looking to you to solve their problems. If you can prove to them through your content that you are able to do that, you will be golden. There is no doubt that they will hire you (eventually). Along those lines, you content should not contain slang expressions because there is a very high probability that some of your readers will be confused by what you are writing. If they are confused, they won’t continue reading your content. It is also essential that you customize your content for your target audience. It makes no sense for you to speak about something that neither holds the interest nor the knowledge of your reader. The content that you share needs to produce some sort of a reaction from your reader. It is important for you to put a call-to-action in your content for exactly that reason. You are trying to build a relationship with them and that means that your interactions have to begin and deepen.
The goal of your content: Undoubtedly, you are not writing and posting your content just for fun. You are sharing business-related content with the eventual goal of acquiring new clients as well as strengthening the relationships with your existing clients. There are several different writing approaches that you may be able to take, including search engine optimization (SEO) writing and social writing. If your content is SEO oriented, it will be the most effective for the search engines and your rankings on the search engines’ pages will be high. On the other hand, if you are offering social writing, people will be able to find you easily if they are searching for what you are offering. It is the type of writing that is appropriate for the social media channels.
You understand that content is critical to your success and to the success of your clients. Educating your clients is just as important as your understanding what to do with the top-quality content that you have written. It serves many purposes and your clients need to understand why they need to be involved with content more than they were previously. Letting your clients in on y0ur way of thinking and your approach to making them more successful will help you and your clients to become even more successful. Educating them thoroughly will deepen your relationship and it will help them to appreciate why you are the best at what you do and why they hired you (or will hire you) in the first place.We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let's have coffee .
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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