CompuKol Communications LLC Editorial Guidelines

These editorial guidelines are designed to help you understand what we accept and don’t accept for inclusion in our CompuKol Connection blog. Before you submit to our site, we would appreciate if you would please read this page first.

1. ARTICLE TITLE:

1.1. Your title must be in title case (initial caps, major words).

1.2. We will not accept your title in all caps.

1.3. We do not accept quotes around your entire title.

1.4. Do not end your title with a period.

1.5. Please do not submit Microsoft Word smart quotes in your title. This includes quotes, apostrophes, double dashes, and ellipses. Replace smart quotes with standard quotes/apostrophes/double dashes/or ellipses.

1.6. Refrain from excessive repetitive punctuation in your title. One exclamation “!” or question mark “?” is enough to make a point.

1.7. We do not allow HTML tags of any kind in your title.

1.8. We do not allow your author name or any URL to be in your title.

1.9. Your title must not be keyword stuffed (too many redundant keywords used over and over again), but rather should read as natural language title that any human could easily understand. Do not over-optimize your title.

1.10. We do not accept one-word titles; a minimum of two unique words is required.

1.11. We do not accept articles that use slang terms or profanity in the title.

1.12. We do not accept articles that do not deliver on the article title. You must deliver in the article body on the promises made in the article title.

2. TITLE KEYWORD RICHNESS:

Your title should be “keyword rich.” The first 3 to 4 words of your title determines the success of the article in terms of how much traffic your article will generate, so choose the first 3 to 4 words carefully.

Example of a Bad Keyword title:

Top 7 Ways to Acquire Leads Using Social Media

Example of a Good Keyword title:

Acquiring Leads – 7 Effective Strategies Using Social Media

3. AUTHOR NAME AND BIOGRAPHY:

3.1. Your full author name: you must include your first and last name as the author of the article.

3.2. Your first and last name must begin with a capital letter.

3.3. We do not allow company names to be your author name.

3.4. We do not allow email addresses or URLs to be your author name.

3.5. We do not allow adjectives or nouns or descriptors to be a part of your author name.

3.6. You may not include your title after your author name unless you hold a doctorate-level degree (Dr., MD, DDS, PhD, etc.)

3.7. We do not allow more than one account per Human. Creating multiple accounts could result in all of your accounts being removed and banned.

3.8. A short biography should be included for the author.

3.9. A valid Email address should be associated with the author’s name.

3.10. A Gravatar (gravatar.com) image should be linked to the author’s Email address.

4. ARTICLE BODY:

4.1. The first paragraph (teaser paragraph) should not exceed 40 words.

4.2. The article body must be a minimum of 500 words.

4.3. If you sell hard in the article body by including your URL or product pitch or blatant self-promotion, we will toss your article without notice. The resource box (biography) is where you get to pitch yourself or your website address.

4.4. Your article body and teaser paragraph must deliver on what is promised in the title. We do not accept teaser links or phrases that require a reader to click away from the article or reference another source in order to receive the full benefit of what has been promised.

4.5. The following HTML tags are allowed in the article body:

4.5.1. <b>bold</b>

4.5.2. <strong>strong</strong>

4.5.3. <i>italics</i>

4.5.4. <em>emphasis</em>

4.5.5. <u>underline</u>

4.5.6. <br> is used to force a hard line return. Use this HTML tag to prevent our system from trying to wrap your short sentences together into one paragraph.

4.5.7. <pre> and </pre> To make a text table look right.

4.5.8. <blockquote>to indent a paragraph</blockquote>

4.5.9. <XMP> and </XMP> are used to display HTML code if you want to show the HTML code but not have our system interpret your code as HTML commands.

4.5.10. <OL> and <UL> tags to create a numbered list or a bullet point list.

HTML tags note: Be sure to close every tag that you open. Common mistakes that an author will make are to open a bold tag and then forget to close it, causing the rest of their article to look bolded when they didn’t intend for that.

4.6. Your article must end with a conclusion paragraph. The purpose of the article conclusion is to give an abstract or summary of the benefits that your article delivers.

4.6.1. We do not allow blatant self-promotion in your article conclusion.

4.6.2. We do not allow your author name to be in your article conclusion.

4.6.3. We do not allow any website URL or Email Address to be in your article conclusion.

4.7. Your article must end with a Call-to-Action statement. A Call-to-Action statement is a statement (usually found at the end of the article) that encourages the reader to take some sort of action. A Call-to-Action is an advertising and marketing concept, a request/direction to “do something”—often the next step that the reader could take toward an engagement with the business that has published the blog. A Call-to-Action answers the [unspoken] question, “That’s interesting. Now what?”

Example Calls-to-Action include:

“Phone our 800 number to be put in contact with your local retailer.”

“Send in this coupon to receive a free sample.”

‘Visit www.companysite.com for the full story.”

4.8. At the very end of your article body, please help us by removing any excess vertical spaces and do not include any HTML tags that would create or force the creation of additional vertical spaces after the end of your article body.

4.9. Your article must be single spaced, must use appropriate paragraph breaks, and must use correct formatting for bulleted or numbered lists. We will not accept articles that are not single spaced, that do not use paragraphs to appropriately break up the body text, or that provide bulleted or numbered lists that are not formatted correctly.

5. WEBSITE LINKS/URLS:

5.1. Please put your self-serving active links in the resource box below the article body. (A maximum of two links allowed in the resource box).

5.2. We do not accept articles with active or inactive links in the first half of the article. The article body is your “give” and the resource box is your “take.”

5.3. Your links may not contain a file to be downloaded of any type.

5.4. We do not knowingly allow any URLs in any of our articles that are banned by Google or if your website engages in questionable SEO practices — we may reject your articles.

5.5. We do not accept articles that have the same active link more than once. Do not submit duplicate URLs.

5.6. We do not allow links to websites that are under construction. Websites must be active and have content in order for you to link to them from your article. We will reject your article if it contains a link of this nature.

5.7. We highly recommend including a link to your website but do not advocate including a mailto: or email link to your personal or work email account. Spammers will abuse it. It’s better to include a valid website URL and let potential customers find your email address on your website.

6. KEYWORDS AND KEY PHRASES:

Adding the top keywords and key phrases related to your article helps us to bring more traffic to your article.

6.1. Please make sure you put a comma between each keyword or key phrase.

6.2. Ideally, your keywords should be optimized based on the most commonly searched keywords or key phrases for your particular niche. It helps to use a good keyword research tool to help you determine which ones are best to use.

6.3. You should have a minimum of 4-5 keywords and a maximum of 25.

6.4 We do not accept keywords that are completely unrelated to the content of your article.

In addition to the guidelines above, we want our articles to follow these rules:

  • The headline must be catchy and should not contain a question or special characters
     
  • The 1st paragraph (teaser paragraph) should also be catchy, no longer than 40 words, and also should not contain questions
     
  • The article and title should always have a positive spin
     
  • The article should be a minimum of 500 words
     
  • There should not be more that 3 links in the article and the links should be below the fold
     
  • The article should not express personal opinions or promote any specific products, services, companies
     
  • The article should always end with a conclusion section
     
  • The article should not contain any time or event specific information (i.e., not articles about holidays, new features of Facebook, etc.)
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