Millions of people use Facebook for business and for pleasure. You realized long ago that Facebook can be leveraged very effectively for business and you have reached out to many people through Facebook. People who are worth the interaction.
Before you go any further with Facebook for your business, it is very important that you do some serious research on how your target audience is using Facebook. Once you have come to understand who is involved with Facebook, you can start to interact with them. You need to have a strategic plan that will work effectively for you and your business. Don’t make the mistake of thinking that it is enough for you to merely create a profile (even if you fill in all of the possible details on that profile). The real work (and fun) begins once you have finished with that initial step and you start to have interactions with people that are meaningful and valuable.
The importance of Facebook for your business
As you are giving a great deal of thought to your social media marketing strategy, you should understand that Facebook is a wonderful tool from which you will get a great deal of mileage. Once you have your strategy in place, you should carry it out as precisely and meticulously as you can. It is a well-established fact that relationships are at the heart of social media’s success. As you are developing relationships, a great place for interactions is Facebook. Because of the fact that so many people are connected on Facebook, your chances of interacting with top-quality people are excellent. There are so many opportunities that are waiting for you through Facebook. A huge number of businesses have established accounts on Facebook and you just need to connect and start interacting. Many businesses have Fan pages. Unlike a personal Facebook page, you don’t need to be approved if you want to join a Fan page. It is as easy as pushing a button.
Different types of marketing for your business
If you decide that you are going to build a part of your marketing strategy around Facebook, it doesn’t mean that you have to give up other marketing strategies that you feel will work well for your business. You should think of Facebook as a complement to the other marketing strategies. Getting people to notice and really get to know your brand and your offering is very simple on Facebook. People are interacting so frequently that if you reach out, there is absolutely no doubt that you will succeed in building a strong and lasting relationship that will be of mutual benefit.
There are many different ways in which to approach your Facebook marketing strategy. You should consider them all and then decide which approach (or approaches) works best for you and your business.
Post frequently: If you don’t share content frequently and consistently, you will be finished before you even begin. As was already discussed, it isn’t enough to create a profile. That is only the beginning. You need to use your profile to establish your presence and to let people get a sense of who you are as a person. However, the real relationship won’t happen until you interact and get to know people (and allow them to get to know you) over time. If you aren’t sure how frequently to share content, you might want to try once a week in the beginning. If you find that that is an easy pace and doesn’t require too much effort, you might want to consider increasing the frequency to twice (or even three times) a week. You just need to see how it goes.
Give people a call-to-action: If you don’t give people a call-to-action, you will never have an opportunity to connect with them. You need to get them to opt in and give you their contact information. The reward that they will get from you is that you will give them something (some discount, a free Ebook, etc). It’s an incentive and it works.
Offer an incentive for “liking” your fan page: When a person “likes” your page, they are essentially agreeing to formally connect with you and your business. If you give them a good reason to do that, they will feel really good about connecting with you.
Have a conversation: If a person is kind enough to leave a comment or a question for you, you need to be polite enough to respond to him or her. It is no different than answering your phone when it rings. It is not polite to ignore people.
Share updates: When you have something that you feel is worth sharing as an update, share it. Other people will definitely appreciate it. Remember, however, that you shouldn’t do that too often. You don’t want to annoy anyone. You just want to keep them interested.
Integrate your marketing efforts whenever possible: There is no doubt that you are making a tremendous effort when it comes to your marketing campaign. If you are marketing on several social media channels, you should try to make the look and feel the same throughout. That is your branding and you want people to identify with that as easily as possible.
Facebook marketing for your business is one of the smartest things that you can do. You potentially have millions of people at your disposal. The pool of communities and community member is so rich. Facebook is a very powerful and effective tool for business. You need to take as much advantage of it as you can. So, grab what is front of you and start networking and interacting on Facebook. The next thing you know, you will be forming more relationships than you ever thought possible.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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