http://www.compukol.com/blog/does-your-web-copy-connect-with-your-visitors/ When you need results, our expertise eclipses the competition! Thu, 09 Feb 2012 18:10:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.compukol.com/blog/does-your-web-copy-connect-with-your-visitors/#comment-1591 Genevieve Sun, 17 Apr 2011 18:21:24 +0000 http://compukol.com/blogs/compukol/?p=212#comment-1591 8MU1n1 I'm not easily impresesd. . . but that's impressing me! :) 8MU1n1 I’m not easily impresesd. . . but that’s impressing me!

]]> http://www.compukol.com/blog/does-your-web-copy-connect-with-your-visitors/#comment-55 Michele Pridgeon Tue, 15 Dec 2009 02:43:03 +0000 http://compukol.com/blogs/compukol/?p=212#comment-55 Web content shouldn't be completely focused on the user. The pages of the site should also convey an overall snapshot of the essence of the business. Through their website, a company can tell their story that connects with new customers and existing customers. Web content shouldn't be completely focused on the user. The pages of the site should also convey an overall snapshot of the essence of the business. Through their website, a company can tell their story that connects with new customers and existing customers.

]]> http://www.compukol.com/blog/does-your-web-copy-connect-with-your-visitors/#comment-54 Lisa Stephens Mon, 09 Nov 2009 16:19:32 +0000 http://compukol.com/blogs/compukol/?p=212#comment-54 This isn't a question of connecting the copy to your visitors, but connecting your visitors to your copy.  One should approach a website, and the marketing of a business/personal brand on the internet, as adhesion to a market, not the other way around.  The business of PPC, or "the more visitors, the better the odds," is an outdated, and underwhelming philosophy.  Best to understand your benefit, as what you and/or your business, best bring to your clients, and then market to their needs ... "build it, and they will come." This isn't a question of connecting the copy to your visitors, but connecting your visitors to your copy.  One should approach a website, and the marketing of a business/personal brand on the internet, as adhesion to a market, not the other way around.  The business of PPC, or "the more visitors, the better the odds," is an outdated, and underwhelming philosophy.  Best to understand your benefit, as what you and/or your business, best bring to your clients, and then market to their needs … "build it, and they will come."

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