Converting Your Content Into Discussions


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If you have a business, you must have an online content marketing plan. Whether your business is large or small, you still need to have a plan that’s organized and efficient. Your content needs to turn into discussions with clients.

You must realize how important your content marketing plan is to the success of your business. It will help you to build your brand, establish connections and eventually lead to conversions. Content marketing is critical for your business and it is important for you to understand what a mistake you will be making if you don’t take it seriously.

If you need to build a content marketing strategy, there is a simple approach that you can take, which will enable you to take your business to the next level.

Start blogging

Before you can blog (or offer any content, for that matter), you need to determine who your target audience is and to figure out how you can solve their problems. Your prospective customers and existing customers don’t care how wonderful you and  your products and/or services are. All they care about is how you are going to solve their problems. If you can accomplish that, you will have succeeded at building a genuine, lasting relationship with them. It must always be about WIIFM (What’s In It For Me?).

If you think about the fact that you need to do content marketing for your business, it may seem like an insurmountable task. If you think about it in terms of one blog at a time, it will be much easier to accomplish. If you post blogs, you will be encouraging your audience to interact with you and to continue to want to read whatever you are posting. That is exactly how you build a relationship. You start to get to know each other as people and before you know it, those same people want to buy what you are selling and they will become loyal to you and your business. Remember to post blogs on a consistent and frequent basis. The more people read from you (on a reasonable schedule), the more they will come to understand what you stand for and respect will be an important part of the relationship that they share with you.

Share your content

Once you have written relevant content in your niche, you need to share it. Not only do you need to publish your content but you also need to syndicate it so that it reaches a large number of people. If you syndicate your content, it will give you an opportunity to turn some of your prospects into actual clients. The more people you reach with your content, the greater your chances of increasing your client base. You should make sure to cover all of your bases and syndicate content to the appropriate people and the appropriate groups. In many cases, your distributing your content won’t cost anything except for time and effort. It is critical, of course, that you only share relevant, valuable content.

Recycle your content

There is absolutely no reason to reinvent the wheel every time you want to publish content. There is no doubt that you have a nice amount of valuable content that you can either redistribute in the same form or update and turn into content that looks different than it did originally. You can share your content as eBooks, webinars, videos, podcasts, etc. Remember; however, not to give away the store too easily. You want to pique your audience’s interest but you don’t always want to give it away for free.


When you have published a particular blog, the posting will encourage discussions from your target audience. It is critical for you to jump in on the discussion once you see that people are reacting to what you have shared. The more involved the discussions are, the stronger your relationship with you target audience will be. Building a foundation with your clients and prospects will carry you very far. Make sure that your content is exciting and that it gives value and education to all who read it.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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4 Responses to "Converting Your Content Into Discussions"

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