In this day and age of extreme amounts of data, you are always trying to find new and exciting ways to present your content and to make it attractive so that large numbers of people want to read it.
Inforgraphics are a graphic representation of data, knowledge or information. A great advantage is that infographics can present complicated information clearly and quickly. The amount of content that is being created, posted, and syndicated on a daily basis is almost unfathomable. That would be okay in and of itself; however, it isn’t a matter of the content merely sitting there. Other people (and you included) must sift through all of the content and take away what they need and want as it applies to their own business. The more technological advances that are becoming readily available to you, the more content is being offered to you and the more you need to go through.
The question remains: how are you archiving the content that you want to read and keep?
- Are you bookmarking or filing it?
- Do you access the information on your phone?
- Do you record it manually (with pen and paper)?
The organization is critical
There are many different ways in which you can organize the content that you consider worth keeping. Using infographics is a great way to organize and collate your content. You may ask what informatics is. Informatics is a conglomeration of analysis, writing, and design, which is perfect for large amounts of information. Infographics are a visually stunning communications tool that, if done properly, can bring across the content in a format that may very well go viral. It is an extremely efficient and effective way to bring together top-quality design, images, and text so that the information tells a story that is compelling and intriguing.
The popularity of infographics
Infographics has been around for a long time; however, people have started to use them more as of late. As easy way to tell if infographics is making a positive difference to your business is by using some sort of analytics tool, such as Google Analytics. You can look at various analytics of your online strategy (such as keywords) to see how infographics has contributed to your overall success. Using infographics makes readers pay attention and if they pay attention, they will read more and share more. There are several motivating reasons for using them.
- Attractive and magnetic: One thing that is certain is that people love to read information that makes them learn something. If you add exciting images to the mix, your content will be even more compelling and people will want to let other people know about it.
- Easily scanned: Many people are visual and the images that they see will burn in their memory for a long time. Infographics are very effective for that reason.
- The potential to go viral: Because of the potential for your content to be read by so many people, there is an equal potential for your content to go viral. Most likely, people will want to share your content because they find it interesting and valuable.
- It can be embedded: You can embed a code that will allow you to put your infographics on a blog or website when it is being designed, executed, and published. The result of this is that there will be an automatic link from the site of whoever is sharing your content back to your site. This gives you the great possibility of a great deal more traffic.
- Universal coverage: Infographics is able to give you universal coverage, which is not something that you would ever be able to do with print marketing.
- Heightened brand awareness: You can build an infographic that has your logo and brand prominently displayed. That is an excellent way to create heightened brand awareness.
- Prove that you are a subject matter expert: The content that you post in your infographics will be a clear demonstration of your knowledge and expertise. The more you demonstrate that, the more other people will turn to you.
- Increase in website traffic: If people react in such as positive manner to your content, they will want to read whatever you are offering and will also want to share your content with others.
- The advantages of SEO: If your infographics go viral, more and more people will connect with your site and the search engines will rank you higher and higher. The higher your rankings, the more people will pay attention to you and your business.
Content marketing with infographics is an extremely effective approach to getting your content out there and to making sure that people not only read what you are sharing but also share it with other people. Online success is all about interaction and sharing. It is important that you give to other people through your content but it is also important that you learn from others. Your story is important and theirs is also important. Your goal, which is getting your content on the Web so that you increase your exposure and boost your professional reputation, will be met before you know it. The more you work it, the more successful you will be.
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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).