Content Creation Is so Much More Than Blogging


Many people are confused about the notion of what it means to blog versus what it means to create content. Think about the two as different sizes of plastic containers. Blogging fits neatly in the smaller container.

Content creation covers a much broader range of writing than blogging does. Blog writing (as the name states) is a specific type of writing. Blog articles are generally short articles (between 500 and 1,000 words each) on any topic that you can think of. Blog articles can be on business topics or they can be on more informal, more personal topics. The language in business blogs tends to be more formal and more grammatically perfect. Actually, no matter what sort of blog writing (or any writing at all) you post, the content should always be well written and error free. Having mistakes (grammatical, punctuation, spelling, etc) is very distracting to your readers. If they are distracted by errors in your writing, they will think that you don’t have enough pride in what you are sharing and won’t bother to read subsequent content that you post.

Don’t pigeon hole yourself

If you are a writer who writes different types of content, it is smarter not to label yourself as a blog writer. Blog writing is just one of the many types of writing that you are capable of producing. You write content. Your content will carry you very far if it is well written, insightful, interesting and compelling. As a content writer, the goal of your writing is to engage your target audience, position yourself as a subject matter expert (SME), and figure out how to give your readers what they need so that their problems will be solved (WIIFM, What’s In It For Me?). WIIFM is a marketing concept that should constantly be at the forefront of your mind. It must never be about how great you and your business are. It must always be about how you are able to help the other person. If you always keep that in mind, you will never run out of fresh ideas for your content.

Fierce competition

Another good reason not to limit yourself when it comes to online writing is that you will have an easier time finding your hook, which will allow you to stand out and beat the pants off of your competitors. There are a huge number of bloggers on the Internet and you can’t be “just another blogger.” You need to have some unique quality, which will make people pay attention to you and which will make them choose to read your content more readily than someone else’s content. Never allow yourself to be placed in a box. Your ideas need to be truly compelling to other people.

You have the power

As a content writer, you have a tremendous potential to influence other people. The more valuable information you share with other people on products, services, brands, businesses, etc, the more they will be inclined to take your words seriously. The reason for this is that you have proven your trustworthiness and credibility and other people know that they can count on you to be honest and to always steer them in the right direction. Your readers will come to respect you and will become loyal to you before you know it.


Content creation is so much more than blogging. While blogging is extremely important and is a very effective online tool in your armamentarium, it is not the only important and effective way that you can express yourself. There are many different approaches to expressing opinions that are interesting to other people and the information that  you share is valuable and educational. As a business owner, you have information that will benefit other people and that is exactly why you should be sharing your content. The analogy for blog writing versus content writing would be website versus web presence. They are both extremely important; however, the website fits into a box that fits into the web presence box just as the blogging box fits inside of the content creation box.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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