Using the phrase “You are not alone” as the subject of your Email gets people’s attention like no other phrase. The reason that it draws so much attention is that it touches them on a personal level. It touches emotions.
Interestingly, if you use that phrase in the subject line, you can send just about any Email (of any length and on any subject) and people will still be interested enough to open it because of the subject line. “You are not alone” is a compelling phrase that touches people universally. By using that phrase, you are letting people know, without a doubt, that whatever they are feeling does not isolate them. There are other people who are going through exactly what they are going through. It gives people a sense of belonging. There are several ways to appeal to your readers emotionally with Email subjects. The right approach will make your Email extraordinarily effective. However, you need to make sure that whichever subject you use isn’t regarded as spam. There are ways to avoid it, such as the following:
Give a clear message to your reader about being on their side
No matter what you are trying to sell to other people and no matter what your branding is all about, it is critical that you make the reader understand clearly that you understand their issues and that they don’t have to go through it alone. If you can truly accomplish this, they will trust you and you will be someone whom they respect. You need to be consistent in your message and you need to make sure that they regard you as someone they can count on. The more you communicate with them in that fashion, the better your chances are of taking on that role permanently. Of course, you must understand that the subject line text is only the door opener for a (hopefully) long and fruitful relationship. Once you have been able to grab the readers’ attention, you need to drive the concept of WIIFM (What’s In It For Me) home in as powerful a way as possible. In other words, you need to make them understand without a doubt that you have the ability to solve their problems. It is not about you. It is about them. Once you have gotten to this point with the reader, your goal is to get them to reply to you so that a great deal of exciting interactivity can occur. If your readers are kind enough to respond to you, make sure that you keep the discussion going. That is how you are going to build the relationship together.
Identify the needs of your audience
When you convey to your readers that they are not the only people to experience what they are experiencing, you are appealing to their basic needs. If you expect to have a successful relationship with them, you need to give them what they want and need. You need to touch the core of who they are as people. Once that falls into place, everything will follow as it should. If you wish to discover what your readers really want and need, try to identify what makes you lose sleep. Exactly which situations cause you to have some emotional reaction? If you share the same professional needs as your readers, which in all likelihood you do, what eats at you will probably also be the same.
Negativity draws attention
If people read negative headlines or negative teaser paragraphs, they will pay attention and want to read more. Once that has occurred, you can address the situation and rectify it. By doing so, you have succeeded at gaining the trust of your readers. You come out as the hero in that situation. People really respond well when you are able to make their problems go away.
Using “You are not alone” in the subject line of your Emails grabs your readers’ attention on a very basic, emotional level. Those four words (in a matter of a few seconds) makes them understand that whatever issues they are experiencing are shared with other people. By diluting the power of the issues, the solution to the problem seems much more attainable. Human beings need to feel like they matter and will respond very positively if you make them your top priority. The more appeal your subject has, the more people will want to be involved with you.
We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let's have coffee.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).