Writing

Are you truly a blogger?

Posted by on August 27, 2013 at 5:00 am

If you are just beginning to get involved with social media, and blogging in particular, and you aren’t sure how to get started as well as whether you can really make a success of it, there are certain things to consider. Continue reading

Who Writes Your Blog, You or the Audience?

Posted by on August 24, 2013 at 5:00 am

Considering that you are in business not only for yourself but to please other people as well, their input into your content is critical to the success of your business. Without their input, you won’t have a focus. Continue reading

What Are the Essential Elements of a Blog?

Posted by on July 2, 2013 at 5:00 am

You are constantly striving to make your blog posts more and more readable and exciting. You want as many top-quality people as possible to read what you have written. The more people you reach, the greater your chances of success. Continue reading

Enticing Your Audience With Your Blog

Posted by on May 9, 2013 at 5:00 am

You spend a great deal of time and effort on your content. You make sure that your content is enticing and educational so that it benefits your target audience. Your goal is to compel them to want to read more. Continue reading

Creating Great Personas for Fantastic Content

Posted by on May 4, 2013 at 5:00 am

On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary. Continue reading

Giving Your Old Content New Mileage

Posted by on April 20, 2013 at 5:05 am
This entry is part 3 of 4 in the series eBook Marketing
 

By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways. Continue reading

Writing Appealing Content for Your Online Audience

Posted by on April 6, 2013 at 5:00 am

The basics of writing are the same whether you write for an online audience or a print audience. However, there are certain differences in the writing approach and it is important to understand those differences for the greatest impact. Continue reading

Distinguishing Good Content From Great Content

Posted by on March 9, 2013 at 5:00 am

Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds. Continue reading

Calls to Action, What They Are and How to Use Them

Posted by on March 5, 2013 at 5:00 am

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading

Writing Effective LinkedIn Headlines

Posted by on February 7, 2013 at 5:00 am

Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline. Continue reading

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