Everyone knows that links are extremely important for your web presence and the success of your business. However, there are links and there are links. Some links are not good quality and won’t help you. Others will help a lot. Continue reading
Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. Continue reading
It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply. Continue reading
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading
There is a great likelihood that you have links in the Emails that you send to your professional connections. It isn’t enough just to use links. You need to make sure that people click on those links and traffic increases. Continue reading
Blogging is an extremely effective way of getting your word out online. Blogs teach new things and compel readers to read and leave comments on the content. They also share what they have read. It’s time to increase your readers. Continue reading
Even if you are getting what you think is an extremely high volume of traffic, you can always use more traffic. The more, the better, in fact! Google+ can make a big difference to how much traffic comes to you. Continue reading
If you’re a business owner, you know by now that social media is no longer an option, but a necessity. And that’s especially true for both business-to-consumer (B2C) and business-to-business (B2B) markets. With the help of social media, you can now grow your online and offline business without spending too much on media buying or expensive pay-per-click (PPC) ads. Continue reading
It is critical that you optimize your social presence so that people can find you easily. You know that it is important to do that; however, you should also have an understanding of why it is so important. Continue reading
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