Web Traffic Generation

Tailoring Your Blogs for Local Searches

Posted by on February 18, 2014 at 5:00 am

The search engine optimization world is a very competitive one. Small, local businesses often have a difficult time competing with larger, more powerful organizations. Often, those corporations have impressive websites with a large number of links and other effective marketing tools. You must tailor your blog content for local searches. Continue reading

Successful SEO for Your Business Using Press Releases

Posted by on November 26, 2013 at 5:00 am

Search engine optimization (SEO) has been an extremely important part of your social media marketing strategy. That has been the case for a long time and it is still the case. Your business’s rankings on the search engines are critical to your success. Press releases are a great vehicle to make that happen. Continue reading

Why Your Search Traffic Is Diminishing

Posted by on November 7, 2013 at 5:00 am

It is possible that you didn’t notice that your search traffic to your website has been diminishing lately. If you think about it for a little while, you may see that your search traffic numbers are not what they used to be and it is an excellent idea for you to do something about that before it gets any worse. Continue reading

On-Page SEO Website Audit – How to Proceed

Posted by on July 20, 2013 at 5:00 am

The importance of search engine optimization (SEO) is widely understood at this point. In fact, it is important to make sure that SEO is strong at the very beginning of a new project. An SEO audit is critical at first. Continue reading

Getting Links From Authority Websites

Posted by on April 27, 2013 at 5:00 am

Everyone knows that links are extremely important for your web presence and the success of your business. However, there are links and there are links. Some links are not good quality and won’t help you. Others will help a lot. Continue reading

Fundamental Principles of Web Analytics

Posted by on April 11, 2013 at 5:00 am

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

How Web Analytics Can Help Your Business

Posted by on March 26, 2013 at 5:00 am

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. Continue reading

Redesigning or Building Websites With Content Marketers

Posted by on March 14, 2013 at 5:00 am

It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply. Continue reading

Calls to Action, What They Are and How to Use Them

Posted by on March 5, 2013 at 5:00 am

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading

Efficient Use of Links in Emails

Posted by on January 15, 2013 at 5:00 am

There is a great likelihood that you have links in the Emails that you send to your professional connections. It isn’t enough just to use links. You need to make sure that people click on those links and traffic increases. Continue reading

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