Web Presence

Tuning Up Your Website

Posted by on October 27, 2014 at 12:00 am

You are most likely well aware that getting traffic to visit your website is essential to your continued (and increasing) success and that of your business. If your website has been in existence for a while, it is a very good idea to look closely at what you have and to determine what works and what no longer works. Continue reading

Who Is Your Audience?

Posted by on August 11, 2014 at 5:00 am
This entry is part 6 of 6 in the series Marketing Your Business Online
 

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. Continue reading

Can Your Business Survive Without a Web Presence?

Posted by on May 22, 2014 at 5:00 am

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

Keeping Your Online Audience Interested

Posted by on November 21, 2013 at 5:00 am

It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay. Continue reading

Make Your Website Marketable

Posted by on April 13, 2013 at 5:00 am

Content is king! How you express the words makes all the difference to your business. Additionally, you need to consider how your web pages relate to your entire strategy and how to leverage it to its full potential. Continue reading

Fundamental Principles of Web Analytics

Posted by on April 11, 2013 at 5:00 am

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

Redesigning or Building Websites With Content Marketers

Posted by on March 14, 2013 at 5:00 am

It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply. Continue reading

Managing Your Online Reputation With a Strong Brand Image

Posted by on February 23, 2013 at 5:00 am

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading

Responding Constructively to Readers’ Reviews

Posted by on January 26, 2013 at 5:00 am

If you have a web presence for business, everyone has access to your presence and people love to make themselves heard. Some of the reviews online will be positive and many will be negative. Responding effectively is critical to you. Continue reading

Benefits of Content Managed Websites

Posted by on January 12, 2013 at 5:00 am

If you have a website or any other aspect of a web presence, you need to have it managed by a content management system (CMS). A CMS lets you publish, modify and edit content without changing any coding. Continue reading

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