Web Presence

Can Your Business Survive Without a Web Presence?

Posted by on May 22, 2014 at 5:00 am

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

Keeping Your Online Audience Interested

Posted by on November 21, 2013 at 5:00 am

It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay. Continue reading

Make Your Website Marketable

Posted by on April 13, 2013 at 5:00 am

Content is king! How you express the words makes all the difference to your business. Additionally, you need to consider how your web pages relate to your entire strategy and how to leverage it to its full potential. Continue reading

Fundamental Principles of Web Analytics

Posted by on April 11, 2013 at 5:00 am

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

Redesigning or Building Websites With Content Marketers

Posted by on March 14, 2013 at 5:00 am

It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply. Continue reading

Managing Your Online Reputation With a Strong Brand Image

Posted by on February 23, 2013 at 5:00 am

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading

Responding Constructively to Readers’ Reviews

Posted by on January 26, 2013 at 5:00 am

If you have a web presence for business, everyone has access to your presence and people love to make themselves heard. Some of the reviews online will be positive and many will be negative. Responding effectively is critical to you. Continue reading

Benefits of Content Managed Websites

Posted by on January 12, 2013 at 5:00 am

If you have a website or any other aspect of a web presence, you need to have it managed by a content management system (CMS). A CMS lets you publish, modify and edit content without changing any coding. Continue reading

Important Points for Your Online Privacy Policy

Posted by on January 5, 2013 at 5:00 am

Your privacy policy is an extremely important document and it has a direct influence on your success as a business owner. It is important for you to have one and to share it with others to demonstrate your integrity. Continue reading

Simple Tasks to Optimize and Maintain Your Online Presence

Posted by on November 13, 2012 at 5:00 am

Maintaining your online presence for business is not difficult but it does require some effort on a regular basis, including time management. There are ways to simplify your approach so that your efforts will be optimized. Continue reading

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