Starting a Business

Small Businesses and Social Media, a Great Combination

Posted by on June 25, 2011 at 5:00 am

More and more small businesses are gaining larger numbers of customers than large and medium-size businesses. Even though larger businesses have more money to spend on social media, their vision doesn’t always include social media and its magic.

Social Media and Entrepreneurship

Posted by on March 17, 2011 at 5:00 am

Now is an exciting time for business, technology, and social media and how well the marriage works among the three. So, what opportunities are waiting in the future for younger generations? The possibilities are exciting and endless.

Efficient Time Management of Social Media

Posted by on March 3, 2011 at 6:00 am

“Nothing is a waste of time if you use the experience wisely.” Rodin. You have created your social media marketing strategy and you are implementing it on a regular basis. Are you using your time efficiently?

How to Build an In-house Social Media Team

Posted by on February 8, 2011 at 6:00 am

Last year you educated yourself about social media and the opportunities that it offers you as a business owner. Your social media efforts and needs have grown dramatically since then. You now need a team of social media experts in-house.

The Cost of Social Media

Posted by on February 3, 2011 at 6:00 am

Businesses always seem to be giving away products and services in order to entice people into wanting to buy from them. Many offers are made through social media. The initial offer is free but what is the cost after that?

Using Social Media to Become a Subject Matter Expert

Posted by on January 11, 2011 at 6:00 am

The arrival of the Internet has drastically changed the way we do business. Therefore, it has become increasingly important to differentiate yourself — to stand out among your competitors and to be known as an expert in your area. Why is it so important? The answer is simple. People simply want to deal with someone who is credible and knows his subject well, and the only way to earn that confidence is to be an “expert” in your area.

Picking an Intriguing Name for Your Startup

Posted by on December 18, 2010 at 6:00 am

You have a great idea for your startup company. The idea of going into business for yourself has been brewing for a long time and you are finally ready to jump. The name of your company is key.

Say No Like a Pro — When You Must Turn Down New Business

Posted by on November 23, 2010 at 6:00 am

Saying no to a prospective client is not the Kiss of Death. Rather, what will certainly lead to some issues in business is saying yes when you can’t deliver — or your gut has told you that the prospective client and/or their project is not the right fit.

Mind the Gap! Follow Up!

Posted by on November 16, 2010 at 6:00 am

Your traditional and online marketing efforts seem to be generating strong interest, but do you feel you’re missing the mark on the sales end? If converting marketing efforts into sales is a challenge, it’s time to look at how you follow up with potential clients.

Using Social Media for Raising Funds

Posted by on September 16, 2010 at 6:00 am

If you are raising funds for your business, social media makes it easier and more effective than it was in the past. You are now able to reach a much wider audience and your results are often more effective.