Starting a Business

The Importance of Corporate Buy-in on Social Media

Posted by on May 1, 2012 at 5:00 am

It is one thing for the people you work with to think that social media is a nice activity that you indulge in on your own time and quite another for them to understand what an effective tool it is.

Your Evolving Online Business and What Is Expected

Posted by on March 24, 2012 at 5:00 am

You own a small business and until now, you have generated leads and converted prospective clients into actual clients. You have invested some money in your marketing strategy. It may not be enough. You may need to do more.

The Transition From Social Media to Social Business

Posted by on March 13, 2012 at 5:00 am

Nowadays, many people still think of social media as an entertainment tool whereby people can share a part of their lives with others. Understanding how powerful it is for business will help you gain great strides toward business success.

Hot Selling Online in a Cold Economy

Posted by on February 9, 2012 at 5:00 am

When it comes to stimulating sales, there are several “hot buttons” or motivators that influence how successful your business is at selling your goods and/or services online. Identifying and using them in this difficult economy will lead to business success.

The Best of Social Media Presence for Small Businesses

Posted by on January 3, 2012 at 5:00 am

When you use the correct social media tools to benefit your small business, the results will be surprisingly successful. You have to have the proper mindset and a willingness to work very hard and to establish an unrelenting consistency.

Social Media Questions That Business Owners Ask

Posted by on December 27, 2011 at 5:00 am

As a business owner, it isn’t necessarily easy to decide which social media channels work best for your business. There is so much information from which to choose and each one offers different innovative features. You need to choose wisely.

The Science Behind Email Marketing

Posted by on December 15, 2011 at 5:00 am

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

Why eNewsletters Are Important for Your Business

Posted by on November 3, 2011 at 5:00 am

You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.

Building Credibility in the Beginning of Your Business

Posted by on October 13, 2011 at 5:00 am

When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold dear, and the quality of your products and services. You need to build credibility as quickly as possible.

Globalizing Your Business Using Social Media

Posted by on September 29, 2011 at 12:00 am

For all businesses that have an online presence, the two critical elements to address when it comes to going global are money and chance of success. If the answer to either is “no,” you might want to think twice.

Older Entries