As you are probably aware, Twitter is a very powerful social media tool for business. If you feel that Twitter was working but isn’t anymore, you can refresh how you use it with new and innovative ideas and tips. Continue reading
Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature. Continue reading
If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly. Continue reading
Successful organizations (those that are not relying on “luck”) realize the importance of understanding their market through the process of Segmentation, Targeting and Positioning. Continue reading
The Twitterati are starting to take over the world. At the last count, the number of people who use Twitter had grown to approximately 450 million. Twitter hashtags are emerging as one of the best ways to close the gap … Continue reading
When it comes to naming your business, it is critical that your name choice is the most effective and enticing that it can be. It must grab the attention of your connections online and in person so make it great. Continue reading
When it comes to business success, having a spotless, rock-solid reputation is critical to your business. A solid reputation is based on trust, credibility and subject matter expertise. You need to make sure to achieve those qualities quickly. Continue reading
Communicating through Email is one of your primary means of communication. It’s important to make sure that your credibility surrounds that communication and that your Email address is one that speaks “professionalism” not matter what. After all, it’s for business. Continue reading
Social media is used increasingly by more and more people. Social media can be used effectively by your business. Before deciding which social media platforms to use, you need to decide which business objectives you want social media to help meet and who will be responsible for managing and administering your social media resources. Continue reading
It is one thing for the people you work with to think that social media is a nice activity that you indulge in on your own time and quite another for them to understand what an effective tool it is. Continue reading
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