Social Networking

LinkedIn’s Personal Touch Increases ROI

Posted by on May 21, 2015 at 5:00 am

It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically. Continue reading

Who You Follow + Who Follows You = Your Networking Experience

Posted by on May 7, 2015 at 5:00 am

Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out. Continue reading

Bringing Your Marketing Efforts to the Next Level with LinkedIn

Posted by on April 27, 2015 at 5:00 am

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? Continue reading

The Facets of a Social Network

Posted by on April 20, 2015 at 5:00 am

Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together. Continue reading

How to Organize Your LinkedIn Connections, Prospects and Clients

Posted by on March 26, 2015 at 5:00 am

If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries. Continue reading

Increasing Your Exposure with LinkedIn Publisher

Posted by on March 23, 2015 at 5:00 am

By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher. Continue reading

Engagement Rate Versus Likes – Which Is More Effective?

Posted by on March 16, 2015 at 5:00 am

For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely. Continue reading

Making a Significant Contribution in Your LinkedIn Groups

Posted by on February 16, 2015 at 12:01 am

You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups. Continue reading

The Importance of Thought Leaders on LinkedIn

Posted by on February 9, 2015 at 12:00 am

When it comes to your interactions on LinkedIn, you may be wondering how you find thought leaders, interact with those thought leaders, and get to a point where you are considered a thought leader yourself. Continue reading

Making People Like You

Posted by on January 15, 2015 at 5:00 am

When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the other person. Continue reading

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