Social Media

Setting Yourself Up for Social Media Marketing Success

Posted by on April 16, 2015 at 5:00 am

Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are 7 tips to set yourself up for Social Media Marketing success. Continue reading

Better Branding with Hashtags

Posted by on April 13, 2015 at 5:00 am

You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Continue reading

Answering Important Questions About Your Social Brand

Posted by on April 2, 2015 at 5:00 am

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Continue reading

How to Organize Your LinkedIn Connections, Prospects and Clients

Posted by on March 26, 2015 at 5:00 am

If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries. Continue reading

Engagement Rate Versus Likes – Which Is More Effective?

Posted by on March 16, 2015 at 5:00 am

For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely. Continue reading

Using Social Media to Make Your Event Sing

Posted by on February 12, 2015 at 12:06 am

You are planning an event and you will either deliver an event that delivers an amazing experience to everyone involved or you deliver an event that is, to say the least, not memorable. Of course, your event is going to deliver, and then some! Continue reading

Getting the Most From Hashtags

Posted by on January 12, 2015 at 5:00 am

Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business. Continue reading

Writing Concise and Compelling Social Media Content

Posted by on January 8, 2015 at 5:00 am

When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list. Continue reading

Using Your Facebook Page Cover Photo to Get Noticed

Posted by on December 25, 2014 at 5:00 am

Social media is here to stay and if you don’t do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won’t have the opportunity to interact with them. No interaction equals no eventual selling. It is that simple! If you have effective Facebook Page Cover photos, you can get a great deal of mileage out of it. Continue reading

Making Yourself Heard Above the Social Media Buzz

Posted by on December 22, 2014 at 5:00 am

Social media is buzzing all over the place and it isn’t buzzing quietly. It is making a great deal of noise and it has been making a lot of noise pretty much since the beginning. Noise can be good but you need to find a way to make yourself and your business heard above all of that noise. Continue reading

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