Social Media Marketing

Why Using Customized Content is Beneficial for Your Brand

Posted by on February 26, 2015 at 12:01 am

You have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. Continue reading

Using Social Media to Make Your Event Sing

Posted by on February 12, 2015 at 12:06 am

You are planning an event and you will either deliver an event that delivers an amazing experience to everyone involved or you deliver an event that is, to say the least, not memorable. Of course, your event is going to deliver, and then some! Continue reading

Make Your Blogging a Raging Success

Posted by on January 26, 2015 at 5:00 am

You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated. Continue reading

Optimizing YouTube for Your Business

Posted by on January 22, 2015 at 5:00 am

There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual. Continue reading

Getting the Most From Hashtags

Posted by on January 12, 2015 at 5:00 am

Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business. Continue reading

Understanding Perception for Marketing

Posted by on January 5, 2015 at 5:00 am

One thing that is true in life and in business is that perception is reality. If a perception has been created, whether it is actually true at the core, it is perceived as true and; therefore, everyone believes it to be what they perceive. Continue reading

Making Yourself Heard Above the Social Media Buzz

Posted by on December 22, 2014 at 5:00 am

Social media is buzzing all over the place and it isn’t buzzing quietly. It is making a great deal of noise and it has been making a lot of noise pretty much since the beginning. Noise can be good but you need to find a way to make yourself and your business heard above all of that noise. Continue reading

Creating an Optimized Blog Post

Posted by on November 17, 2014 at 5:00 am

You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the search engines, which is also very important to your professional success. Continue reading

Maintaining Brand Image Consistency Across Social Media Channels

Posted by on November 13, 2014 at 5:00 am
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

Elevate Your Business With Content

Posted by on October 30, 2014 at 5:00 am

There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, hopefully, on a regular or semi-regular basis. Continue reading

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