Social Media Marketing

Creating an Optimized Blog Post

Posted by on November 17, 2014 at 5:00 am

You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the search engines, which is also very important to your professional success. Continue reading

Maintaining Brand Image Consistency Across Social Media Channels

Posted by on November 13, 2014 at 5:00 am
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

Elevate Your Business With Content

Posted by on October 30, 2014 at 5:00 am

There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, hopefully, on a regular or semi-regular basis. Continue reading

Planting Your Feet Firmly in Your Social Media Strategy

Posted by on October 23, 2014 at 5:00 am

If you “dabble” in social media, you may not realize how much more you can be doing for the benefit of your business. Of course, sometimes, you don’t know what you don’t know. However, there sure is an awful lot to know. Continue reading

Your Staff May Be Your Best Online Tool Yet

Posted by on October 16, 2014 at 5:00 am

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. Continue reading

Making Your Social Mobile Strategy Sing

Posted by on October 9, 2014 at 5:00 am

If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You have to really make sure that your efforts push your brand to great heights. Continue reading

Social Media’s Influence on Your Content Marketing Strategy

Posted by on August 18, 2014 at 5:00 am

Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. Continue reading

The Best Ways to Connect With Your Audience on Social Media

Posted by on July 21, 2014 at 5:00 am

So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. Continue reading

Social Selling Like Crazy on LinkedIn

Posted by on July 10, 2014 at 5:00 am

You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it. Continue reading

The Many Reasons Why Blogging Helps Your Business

Posted by on July 1, 2014 at 5:00 am

When it comes to your online marketing strategy, blogging is an extremely significant piece of the puzzle and it behooves you to give it the proper respect and to highlight its grand qualities effectively and appropriately. Continue reading

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