Social Media Marketing

Setting Yourself Up for Social Media Marketing Success

Posted by on April 16, 2015 at 5:00 am

Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are 7 tips to set yourself up for Social Media Marketing success. Continue reading

Better Branding with Hashtags

Posted by on April 13, 2015 at 5:00 am

You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Continue reading

Answering Important Questions About Your Social Brand

Posted by on April 2, 2015 at 5:00 am

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Continue reading

Increasing Your Exposure with LinkedIn Publisher

Posted by on March 23, 2015 at 5:00 am

By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher. Continue reading

Engagement Rate Versus Likes – Which Is More Effective?

Posted by on March 16, 2015 at 5:00 am

For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely. Continue reading

Why Using Customized Content is Beneficial for Your Brand

Posted by on February 26, 2015 at 12:01 am

You have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. Continue reading

Using Social Media to Make Your Event Sing

Posted by on February 12, 2015 at 12:06 am

You are planning an event and you will either deliver an event that delivers an amazing experience to everyone involved or you deliver an event that is, to say the least, not memorable. Of course, your event is going to deliver, and then some! Continue reading

Make Your Blogging a Raging Success

Posted by on January 26, 2015 at 5:00 am

You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated. Continue reading

Optimizing YouTube for Your Business

Posted by on January 22, 2015 at 5:00 am

There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual. Continue reading

Getting the Most From Hashtags

Posted by on January 12, 2015 at 5:00 am

Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business. Continue reading

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