Reputation Management

Why Marketers Should Concentrate on Brand Advocates

Posted by on March 27, 2014 at 5:00 am

There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are worth cultivating and highlighting. Continue reading

Learning to Like Criticism

Posted by on January 7, 2014 at 5:00 am

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

Using LinkedIn to Give You Expert Status

Posted by on November 14, 2013 at 5:00 am

Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the competition is getting worse day after day. Continue reading

Incorporating Reviews Into Your Social Media Strategy

Posted by on November 9, 2013 at 5:00 am

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind. Continue reading

How Effective Are Online Customer Reviews?

Posted by on October 15, 2013 at 5:00 am

In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes. Continue reading

Binding Your Social Media Marketing With Social Proof

Posted by on September 19, 2013 at 5:00 am

Whether you know it or not, social proof is an extraordinarily important part of your business’s success. It is what cements your business with your clients and prospective clients. It is what affirms that you are who you say you are professionally and that you are capable of doing what you say you can do. Continue reading

Purifying Your Online Reputation

Posted by on September 17, 2013 at 5:00 am

In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your ability. Continue reading

Enchanting Customer Service Phrases to Use

Posted by on September 7, 2013 at 5:00 am

If you own a business, you understand that customer service is a necessary part of that business. It is also critical that you realize that effective customer service is about much more than just talking. It is all based on the actions taken. Continue reading

Managing Your Online Reputation

Posted by on August 3, 2013 at 5:00 am

Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a stragegy and a business plan from the beginning. Continue reading

Building Credibility as an Expert

Posted by on June 18, 2013 at 5:00 am

As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client. Positioning your brand is critical before you do anything else. Everything else will follow after that. Continue reading

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