Reputation Management

Getting Your LinkedIn Connections to Trust You

Posted by on August 25, 2014 at 5:00 am

It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. Continue reading

Understanding Branding Importance in Marketing Your Business

Posted by on August 14, 2014 at 5:00 am
This entry is part 1 of 1 in the series The Role of Branding in Your Marketing Strategy
 

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Continue reading

Why You Should Brand Yourself

Posted by on July 3, 2014 at 5:00 am

Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others. Continue reading

Why Building Trust is a Must for Your Online Business

Posted by on June 28, 2014 at 5:00 am

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Your Structure of Influence Through Social Media

Posted by on June 17, 2014 at 5:00 am

Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Continue reading

How Public Speaking Can Help Your Marketing

Posted by on June 14, 2014 at 5:00 am

Many people have a fear of public speaking. As a business owner; however, you are probably faced with situations where have no choice but to get involved with some sort of public speaking. You can conquer your fears and your public speaking efforts can help your business’s marketing campaign. Continue reading

How Important is Trust in Your Business?

Posted by on June 5, 2014 at 5:00 am

Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it in the long run because your business will flourish because of it. Continue reading

Is Bad Customer Service Killing Your Business?

Posted by on May 29, 2014 at 5:00 am

Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the results. Whether your business is online, brick and mortar, or a combination of both, your customers will be searching for you online. The search results they see will impact whether or not they decide to buy from you, hire your services, or visit your location. Continue reading

Can Your Business Survive Without a Web Presence?

Posted by on May 22, 2014 at 5:00 am

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

Why Marketers Should Concentrate on Brand Advocates

Posted by on March 27, 2014 at 5:00 am

There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are worth cultivating and highlighting. Continue reading

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