Relationship Management

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Making the Most of Your Social Content

Posted by on August 3, 2015 at 5:00 am

There is no doubt that the content that you post on your various social media platforms must be customized to a great extent. You will never be in a situation where your target audience fits into the “one size fits all” category. Continue reading

Improving Your Ranking by Translating Your Content

Posted by on July 30, 2015 at 5:00 am

As a business owner, you have a need to reach a target audience in your local area; however, depending on what you do and what you offer, you may also wish to market your brand on a wider scope. If you have international capabilities, you will want to determine if translating your content helps your search engine rankings overall. Continue reading

Strengthening Your Online Influencer List

Posted by on June 18, 2015 at 5:00 am

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Continue reading

The Most Receptive Data for Your Business

Posted by on June 4, 2015 at 5:00 am

You may either have established your online marketing campaign or you may be working on it as we speak. In any case, the data that you need for your marketing campaign (and strategy) must be readily available and it must be exactly what you need to allow your business to succeed. Continue reading

LinkedIn’s Personal Touch Increases ROI

Posted by on May 21, 2015 at 5:00 am

It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically. Continue reading

Who You Follow + Who Follows You = Your Networking Experience

Posted by on May 7, 2015 at 5:00 am

Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out. Continue reading

Bringing Your Marketing Efforts to the Next Level with LinkedIn

Posted by on April 27, 2015 at 5:00 am

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? Continue reading

Knowing When to Marry or Divorce Your Clients

Posted by on March 30, 2015 at 5:00 am

The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You need to have the strength to divorce those who are not right for you. Continue reading

How to Organize Your LinkedIn Connections, Prospects and Clients

Posted by on March 26, 2015 at 5:00 am

If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries. Continue reading

The Modern Face of Marketing

Posted by on March 9, 2015 at 5:00 am

Marketing has been around for a very long time and without incorporating marketing into your overall business strategy, nobody will know about you and about your brand. Obviously, marketing is an absolute necessity. However, it is important to realize that marketing has gone through several phases over time and it doesn’t necessarily resemble its former self. Continue reading

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