Online Reputation

Avoiding LinkedIn Certain “No Nos”

Posted by on November 24, 2014 at 5:00 am

LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading

Understanding the Life Cycle of Social Media

Posted by on September 22, 2014 at 5:00 am

Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely. Continue reading

Getting Your LinkedIn Connections to Trust You

Posted by on August 25, 2014 at 5:00 am

It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. Continue reading

Why You Should Brand Yourself

Posted by on July 3, 2014 at 5:00 am

Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others. Continue reading

Why Building Trust is a Must for Your Online Business

Posted by on June 28, 2014 at 5:00 am

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Your Structure of Influence Through Social Media

Posted by on June 17, 2014 at 5:00 am

Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Continue reading

How Important is Trust in Your Business?

Posted by on June 5, 2014 at 5:00 am

Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it in the long run because your business will flourish because of it. Continue reading

Is Bad Customer Service Killing Your Business?

Posted by on May 29, 2014 at 5:00 am

Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the results. Whether your business is online, brick and mortar, or a combination of both, your customers will be searching for you online. The search results they see will impact whether or not they decide to buy from you, hire your services, or visit your location. Continue reading

Google Rank Versus Google Authorship

Posted by on May 10, 2014 at 5:00 am

You may or may not understand the difference between Google rank and Google authorship. One thing that is for certain is that they are not the same thing. There are differences and they are worth understanding. Continue reading

Why Marketers Should Concentrate on Brand Advocates

Posted by on March 27, 2014 at 5:00 am

There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are worth cultivating and highlighting. Continue reading

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