The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want it now.
Trust and credibility are two of the most critical elements when it comes to the success of your business. It can be challenging to bring home that trust and credibility for your business through your online interactions with business associates.
When it comes to social media, quality versus quantity must be considered. This certainly applies to LinkedIn as well. Considering that you use LinkedIn for business, you want to ensure that the quality of your connections is above reproach.
As you are building your business, trust and credibility are two of the most important building blocks when it comes to the eventual success of your business. Of course, they are not instant. You need to build them.
As polite and appropriate as you try to be online, sometimes you may write something that is misconstrued or that inadvertently causes offense. This happens to everyone on occasion. What’s important is how to fix it if it happens.
The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.
You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.
As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.
If you aren’t sure about your visibility online, an easy way to check is to Google yourself. That will tell you a great deal about what other people see (and if they see you at all).
When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold dear, and the quality of your products and services. You need to build credibility as quickly as possible.
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