The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.
You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.
As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.
If you aren’t sure about your visibility online, an easy way to check is to Google yourself. That will tell you a great deal about what other people see (and if they see you at all).
When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold dear, and the quality of your products and services. You need to build credibility as quickly as possible.
If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.
In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.
Your business is a tremendous source of pride for you. You have products and/or services that are valuable.You are making an extremely valuable contribution to the marketplace. Something happens. How do you make sure that your good name isn’t ruined?
Now that social media has been around for a while and so many people are using it for business, it is quite apparent that it has a tremendous amount of power if used in an appropriate manner. Transparency is key.
In business, if you want to achieve success through social media, it is not enough to simply be connected to the various (and most popular) social media channels. People need to notice you and speak about you to others.
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