Online Marketing

Getting More Clients With Google Local

Posted by on April 12, 2014 at 5:00 am

Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. Continue reading

Making Emotional Connections With Your Brand

Posted by on March 29, 2014 at 5:00 am

It is common knowledge that, as a professional and as a business owner, if you don’t make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can’t touch them emotionally, they won’t be interested in what you have to say. Continue reading

Social Marketing for Your Business

Posted by on March 13, 2014 at 5:00 am

The concept of social marketing spans all businesses of all types and all sizes. Social marketing requires commitment and consistency. However, depending on the type of business you have and the size of that business, your social marketing strategy may differ from other businesses around you. Continue reading

Developing Higher Performance Website Content

Posted by on March 11, 2014 at 5:00 am

There is no doubt that you have a large number of competitors who do what you do. Your big issue is how to make your offerings stand out above everyone else’s. The secret lies with your online content. Continue reading

Phrases to Avoid in Promotional Emails

Posted by on March 4, 2014 at 5:00 am

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading

Building a B2B Content Strategy

Posted by on February 8, 2014 at 5:00 am

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content. Continue reading

The Basics of Content Marketing

Posted by on February 4, 2014 at 5:00 am

You have probably heard the term “content marketing” many times. If you are knowledgeable about the concept of content marketing and have been using it to advance your business, the content of this blog article may be too simple for you. However, if you are not sure about how to use content marketing and about how much it can do for your business, you should keep reading. Continue reading

Why People Buy as a Result of Content Marketing

Posted by on January 25, 2014 at 5:00 am

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. However, at the end of the day, when it comes to the decision to actually purchase, it is rarely a purely emotional decision. Continue reading

Turning Clients’ Nightmares Into Brilliant Ideas

Posted by on January 23, 2014 at 5:00 am

You sit at your desk and you try very hard to come up with new ideas for content on a very regular basis. You are tied to your clients’ experiences. What drives you first and foremost is whatever your clients want and need. If they are having a bad time, you will be affected also. Continue reading

Making Greater Social Media Efforts

Posted by on January 11, 2014 at 5:00 am

You have some sense that you need to get involved with social media for your business. You may even have a decent understanding of why you need to get involved. However, you may not be giving it your all and that is something that has to change. Continue reading

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