Online Marketing

Will Online Marketing Work for Your Business?

Posted by on July 17, 2014 at 5:00 am
This entry is part 2 of 2 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Posted by on July 14, 2014 at 5:00 am
This entry is part 1 of 2 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

Why Building Trust is a Must for Your Online Business

Posted by on June 28, 2014 at 5:00 am

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Truly Connecting With Your Target Audience on Social Media

Posted by on June 7, 2014 at 5:00 am

The truth is that you are not only in business for your health and well-being. You are also in it to succeed and to achieve greater professional success. In order to achieve that success, you must connect with your target audience on social media in some very real manner. Continue reading

Perfect Your Website and Make it Successful

Posted by on May 31, 2014 at 5:00 am

Undoubtedly, your business’s website has been in existence for a long time. Hopefully, you understand clearly that you can’t just have it built (or build it yourself) and then just let it be. If you want it to continue to give back, you must work on it regularly. Continue reading

What Social Media Best Practices Can Teach Marketers

Posted by on May 27, 2014 at 5:00 am

At this point in the game, social media has been around for quite a while and a large number of people are involved with it in some capacity and are engaging on a regular basis. People are making the effort interact consistently and regularly. But there is still more to learn. Continue reading

Creating an Amazing Brand on a Budget

Posted by on May 6, 2014 at 5:00 am

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively. Continue reading

Who Are You Targeting? Really?

Posted by on April 29, 2014 at 5:00 am

To achieve true segment focus, managers must be able to identify and define the markets they plan to market to/with. To hone in on the segments to identify the ones that best fit their business/marketing strategy. Continue reading

Ways to Improve Your Calls-to-Action

Posted by on April 22, 2014 at 5:00 am

Many people (you included) understand clearly how important an effective call-to-action can be for your business. Ironically, the call-to-action is often the element that falls through the cracks. Some people don’t understand how effective the right call-to-action can be and how it can allow you to bring your business to the next level. Continue reading

Getting More Clients With Google Local

Posted by on April 12, 2014 at 5:00 am

Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. Continue reading

We’re excited about our LinkedIn Company Page! Would you be so kind as to follow us? It only take few seconds.Follow Us