You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing. Continue reading
On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary. Continue reading
After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading
Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading
One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. Continue reading
Google Plus has been around for quite a while now and people are using it and it is truly enhancing their business successes. If you aren’t using it on a regular basis, it is time to start learning how to take from it all that you can. It will be well worth the effort. Continue reading
Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds. Continue reading
If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading
Technology has done a great deal to change what we came to rely upon. The tools available are incredible but it has also changes communication. Social media has had a tremendous effect on the English language and how we communicate. Continue reading
Social media is a powerful tool for all businesses today. Large, medium and small corporations benefit from using it and non-profit businesses benefit as well. Remarkably, there are still many non-profit organizations that don’t fully understand how to leverage social media to its fullest potential. Continue reading
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