Online Marketing

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The Anatomy of a Successful Call-to-Action

Posted by on June 29, 2015 at 5:00 am

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading

The Importance of Overhauling Your Website

Posted by on June 1, 2015 at 5:00 am

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading

The Power Behind Your Call-to-Action

Posted by on May 14, 2015 at 5:00 am

When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Continue reading

How to Become a Marketing Master on LinkedIn

Posted by on May 11, 2015 at 5:00 am

If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with LinkedIn, you will need to spend time and effort but there will be relatively less cost than with traditional marketing. Continue reading

How Online Reviews Can Help Marketers

Posted by on May 4, 2015 at 5:00 am

From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Continue reading

Using Psychology to Enhance Your Marketing Efforts

Posted by on April 30, 2015 at 5:00 am

If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well. Continue reading

Small Business and the Marketing “Kits”

Posted by on March 19, 2015 at 5:00 am

There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business. Continue reading

Why Small Businesses Need Project Management

Posted by on March 12, 2015 at 5:00 am

Project Management can be as complicated or as simple as someone wants to make it. It is a science (often classified under the category of information technology) that is often practiced by novices, as well as professionals who specialize in the science. Continue reading

Tips for Successful Content Marketing

Posted by on March 5, 2015 at 5:00 am

When it comes to using content marketing for your business, there are many different tricks and tools that you can use to get the most out of the experience. No matter what type of business you own, content marketing is probably a part of it. Continue reading

Classic Marketing Mistakes

Posted by on March 2, 2015 at 5:00 am

Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if you are not experienced on the marketing side yet, you may unintentionally make mistakes that will slow down your results. Continue reading

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