Online Marketing

Tips for Successful Content Marketing

Posted by on March 5, 2015 at 5:00 am

When it comes to using content marketing for your business, there are many different tricks and tools that you can use to get the most out of the experience. No matter what type of business you own, content marketing is probably a part of it. Continue reading

Classic Marketing Mistakes

Posted by on March 2, 2015 at 5:00 am

Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if you are not experienced on the marketing side yet, you may unintentionally make mistakes that will slow down your results. Continue reading

Why Using Customized Content is Beneficial for Your Brand

Posted by on February 26, 2015 at 12:01 am

You have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. Continue reading

How to Measure Your Marketing Efforts Online

Posted by on February 23, 2015 at 5:01 am

Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts. Continue reading

Optimizing YouTube for Your Business

Posted by on January 22, 2015 at 5:00 am

There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual. Continue reading

Understanding Perception for Marketing

Posted by on January 5, 2015 at 5:00 am

One thing that is true in life and in business is that perception is reality. If a perception has been created, whether it is actually true at the core, it is perceived as true and; therefore, everyone believes it to be what they perceive. Continue reading

Knowing When to Use Gated Content

Posted by on December 1, 2014 at 5:00 am

It is very possible that many people are not familiar with the term “gated” when it comes to content marketing. There are advantages to using gated content under certain circumstances and it is important for you to understand when to use it and when it should not be used. Continue reading

Making Your Social Mobile Strategy Sing

Posted by on October 9, 2014 at 5:00 am

If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You have to really make sure that your efforts push your brand to great heights. Continue reading

How Do You Know if You Are Sharing the Right Message?

Posted by on September 25, 2014 at 5:00 am

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. Continue reading

Understanding Branding Importance in Marketing Your Business

Posted by on August 14, 2014 at 5:00 am
This entry is part 1 of 3 in the series The Role of Branding in Your Marketing Strategy
 

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Continue reading

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