Online Marketing

Gauging Results of Your Online Marketing Efforts

Posted by on July 31, 2014 at 5:00 am
This entry is part 3 of 4 in the series Marketing Your Business Online
 

Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use the Internet to research or purchase the products you sell or the services you offer but those marketing efforts may be a complete waste of time if you don’t evaluate the response to your Internet marketing. Each time you implement a change to your marketing strategy, you must evaluate the results of the change to determine whether it generated a greater profit for your business. It is critical because it can help you determine what is working and what is not. Continue reading

How to Start Marketing Your Business Online

Posted by on July 28, 2014 at 5:00 am
This entry is part 3 of 4 in the series Marketing Your Business Online
 

While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign, and optimizing your website for search engines. Continue reading

Will Online Marketing Work for Your Business?

Posted by on July 17, 2014 at 5:00 am
This entry is part 2 of 4 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Posted by on July 14, 2014 at 5:00 am
This entry is part 1 of 4 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

Why Building Trust is a Must for Your Online Business

Posted by on June 28, 2014 at 5:00 am

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Truly Connecting With Your Target Audience on Social Media

Posted by on June 7, 2014 at 5:00 am

The truth is that you are not only in business for your health and well-being. You are also in it to succeed and to achieve greater professional success. In order to achieve that success, you must connect with your target audience on social media in some very real manner. Continue reading

Perfect Your Website and Make it Successful

Posted by on May 31, 2014 at 5:00 am

Undoubtedly, your business’s website has been in existence for a long time. Hopefully, you understand clearly that you can’t just have it built (or build it yourself) and then just let it be. If you want it to continue to give back, you must work on it regularly. Continue reading

What Social Media Best Practices Can Teach Marketers

Posted by on May 27, 2014 at 5:00 am

At this point in the game, social media has been around for quite a while and a large number of people are involved with it in some capacity and are engaging on a regular basis. People are making the effort interact consistently and regularly. But there is still more to learn. Continue reading

Creating an Amazing Brand on a Budget

Posted by on May 6, 2014 at 5:00 am

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively. Continue reading

Who Are You Targeting? Really?

Posted by on April 29, 2014 at 5:00 am

To achieve true segment focus, managers must be able to identify and define the markets they plan to market to/with. To hone in on the segments to identify the ones that best fit their business/marketing strategy. Continue reading

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