Online Marketing

Making Your Social Mobile Strategy Sing

Posted by on October 9, 2014 at 5:00 am

If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You have to really make sure that your efforts push your brand to great heights. Continue reading

How Do You Know if You Are Sharing the Right Message?

Posted by on September 25, 2014 at 5:00 am

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. Continue reading

Understanding Branding Importance in Marketing Your Business

Posted by on August 14, 2014 at 5:00 am
This entry is part 1 of 1 in the series The Role of Branding in Your Marketing Strategy
 

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Continue reading

Who Is Your Audience?

Posted by on August 11, 2014 at 5:00 am
This entry is part 6 of 6 in the series Marketing Your Business Online
 

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. Continue reading

Boosting Your Online Word-of-Mouth Marketing

Posted by on August 4, 2014 at 5:00 am
This entry is part 5 of 6 in the series Marketing Your Business Online
 

Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing. Continue reading

Gauging Results of Your Online Marketing Efforts

Posted by on July 31, 2014 at 5:00 am
This entry is part 3 of 6 in the series Marketing Your Business Online
 

Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use the Internet to research or purchase the products you sell or the services you offer but those marketing efforts may be a complete waste of time if you don’t evaluate the response to your Internet marketing. Each time you implement a change to your marketing strategy, you must evaluate the results of the change to determine whether it generated a greater profit for your business. It is critical because it can help you determine what is working and what is not. Continue reading

How to Start Marketing Your Business Online

Posted by on July 28, 2014 at 5:00 am
This entry is part 3 of 6 in the series Marketing Your Business Online
 

While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign, and optimizing your website for search engines. Continue reading

Will Online Marketing Work for Your Business?

Posted by on July 17, 2014 at 5:00 am
This entry is part 2 of 6 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Posted by on July 14, 2014 at 5:00 am
This entry is part 1 of 6 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

Why Building Trust is a Must for Your Online Business

Posted by on June 28, 2014 at 5:00 am

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

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