Online Marketing

The Power Behind Your Call-to-Action

Posted by on May 14, 2015 at 5:00 am

When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Continue reading

How to Become a Marketing Master on LinkedIn

Posted by on May 11, 2015 at 5:00 am

If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with LinkedIn, you will need to spend time and effort but there will be relatively less cost than with traditional marketing. Continue reading

How Online Reviews Can Help Marketers

Posted by on May 4, 2015 at 5:00 am

From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Continue reading

Using Psychology to Enhance Your Marketing Efforts

Posted by on April 30, 2015 at 5:00 am

If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well. Continue reading

Small Business and the Marketing “Kits”

Posted by on March 19, 2015 at 5:00 am

There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business. Continue reading

Why Small Businesses Need Project Management

Posted by on March 12, 2015 at 5:00 am

Project Management can be as complicated or as simple as someone wants to make it. It is a science (often classified under the category of information technology) that is often practiced by novices, as well as professionals who specialize in the science. Continue reading

Tips for Successful Content Marketing

Posted by on March 5, 2015 at 5:00 am

When it comes to using content marketing for your business, there are many different tricks and tools that you can use to get the most out of the experience. No matter what type of business you own, content marketing is probably a part of it. Continue reading

Classic Marketing Mistakes

Posted by on March 2, 2015 at 5:00 am

Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if you are not experienced on the marketing side yet, you may unintentionally make mistakes that will slow down your results. Continue reading

Why Using Customized Content is Beneficial for Your Brand

Posted by on February 26, 2015 at 12:01 am

You have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. Continue reading

How to Measure Your Marketing Efforts Online

Posted by on February 23, 2015 at 5:01 am

Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts. Continue reading

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