Online Communication

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The Anatomy of a Successful Call-to-Action

Posted by on June 29, 2015 at 5:00 am

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading

The Importance of Overhauling Your Website

Posted by on June 1, 2015 at 5:00 am

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading

Ensuring that Your Homepage Satisfies Your Visitors

Posted by on April 6, 2015 at 5:00 am

If you are searching for a product and/or service on someone else’s website, what you actually searching for? Well, the most basic thing is that you have a problem and you are looking to the other person to solve that problem. It is the “WIIFM?” concept. WIIFM is defined as “What’s In It For Me?” Continue reading

Making a Significant Contribution in Your LinkedIn Groups

Posted by on February 16, 2015 at 12:01 am

You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups. Continue reading

Making Yourself Heard Above the Social Media Buzz

Posted by on December 22, 2014 at 5:00 am

Social media is buzzing all over the place and it isn’t buzzing quietly. It is making a great deal of noise and it has been making a lot of noise pretty much since the beginning. Noise can be good but you need to find a way to make yourself and your business heard above all of that noise. Continue reading

How Do You Know if You Are Sharing the Right Message?

Posted by on September 25, 2014 at 5:00 am

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. Continue reading

Why Building Trust is a Must for Your Online Business

Posted by on June 28, 2014 at 5:00 am

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Truly Effective LinkedIn Invitation Templates

Posted by on June 19, 2014 at 5:00 am

As you may or may not know, LinkedIn is an extremely effective and valuable social media channel for your business. LinkedIn can help your business in so many ways and it can absolutely help you to bring your business to the next level. Continue reading

Exercising Proper LinkedIn Etiquette

Posted by on June 10, 2014 at 5:00 am

LinkedIn is an amazing professional social media channel and it probably the most effective one of all for professionals. If you haven’t been leveraging LinkedIn up to this point, it is definitely time for you to change that situation. Remember, at the same time, to exercise proper etiquette whenever you are using LinkedIn. Continue reading

How Important is Trust in Your Business?

Posted by on June 5, 2014 at 5:00 am

Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it in the long run because your business will flourish because of it. Continue reading

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