Lead Generation

Leveraging Your Web Leads

Posted by on September 3, 2011 at 5:00 am

As a business owner, you want to acquire as many high-quality leads as you can. Once you have gathered those online leads, you need to figure out how to leverage them so that they give the most benefit to you.

Having a Great Call-to-Action

Posted by on April 26, 2011 at 5:00 am

You have researched and learned how to write, publish and syndicate amazing content. You have compelling titles, magnetic teaser paragraphs, a rich body and an insightful conclusion. What about your Call-to-Action? Are your readers compelled to connect with you?

Using Social Media Contests for Lead Generation

Posted by on March 5, 2011 at 6:00 am

People love to win prizes. They love to win in business and in life. They will usually be willing to give up a little personal information if they think that they will win something. Social media contests are no different.

Lead Generation Using Social Media

Posted by on February 10, 2011 at 6:00 am

Everything in social media will lead us to our ultimate goal – good, solid leads. Lead management allows you track how you are generating interest and how you are going to track those leads into and through your sales funnel.

How to Generate Revenue With Social Media

Posted by on January 18, 2011 at 6:00 am

You’ve built your fan base on Facebook and recruited followers on Twitter. Can you generate revenue for your company from those—or other social media—channels? Here are five suggestions for using social media as a sales tool.

Generating Word-of-Mouth Buzz About Your Business

Posted by on December 2, 2010 at 6:00 am

Most businesses move along the path of success because of word of mouth. The more people talk about your business, the more other people will become interested and want to get involved. So, how do you get people to talk?

Mind the Gap! Follow Up!

Posted by on November 16, 2010 at 6:00 am

Your traditional and online marketing efforts seem to be generating strong interest, but do you feel you’re missing the mark on the sales end? If converting marketing efforts into sales is a challenge, it’s time to look at how you follow up with potential clients.

Cold Calling Redefined by Social Media

Posted by on August 31, 2010 at 6:00 am

Is cold calling becoming obsolete? Do only old-fashioned business people do cold calling? Is cold calling actually effective at increasing business? Many people feel that they have to do cold calling to succeed in business. Social media has changed everything.