Lead Generation

Fundamental Principles of Web Analytics

Posted by on April 11, 2013 at 5:00 am

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

Using Thought Provocation to Generate Leads

Posted by on December 1, 2012 at 5:00 am

When it comes to generating leads, you can follow more of a formula than you think. It isn’t always easy; however, if you turn the thinking around, you’ll achieve good results. The key is thought provocation. Make them want it. Continue reading

Leveraging LinkedIn for Your Business Success

Posted by on July 28, 2012 at 5:00 am

Small business-to-business (B2B) businesses that focus on LinkedIn as one of their main social media channels have been and are continuing to be successful at getting more leads that eventually lead to increased business. It is a worthwhile tool. Continue reading

Making the Most out of Lead Conversion

Posted by on April 17, 2012 at 5:00 am

You are working social media for your business as vigorously as you can. People are starting to notice and more and more leads are available to you. You know that you have to convert those leads to prospects and sales. Continue reading

Your Evolving Online Business and What Is Expected

Posted by on March 24, 2012 at 5:00 am

You own a small business and until now, you have generated leads and converted prospective clients into actual clients. You have invested some money in your marketing strategy. It may not be enough. You may need to do more. Continue reading

The Success of Social Commerce

Posted by on February 11, 2012 at 5:00 am

Social commerce is using social media to conduct online business. Just as all things that surround social media have taken off in a giant way, so has social commerce. It’s just as easy to conduct business online as in person. Continue reading

Leveraging Your Web Leads

Posted by on September 3, 2011 at 5:00 am

As a business owner, you want to acquire as many high-quality leads as you can. Once you have gathered those online leads, you need to figure out how to leverage them so that they give the most benefit to you. Continue reading

Having a Great Call-to-Action

Posted by on April 26, 2011 at 5:00 am

You have researched and learned how to write, publish and syndicate amazing content. You have compelling titles, magnetic teaser paragraphs, a rich body and an insightful conclusion. What about your Call-to-Action? Are your readers compelled to connect with you? Continue reading

Using Social Media Contests for Lead Generation

Posted by on March 5, 2011 at 6:00 am

People love to win prizes. They love to win in business and in life. They will usually be willing to give up a little personal information if they think that they will win something. Social media contests are no different. Continue reading

Lead Generation Using Social Media

Posted by on February 10, 2011 at 6:00 am

Everything in social media will lead us to our ultimate goal – good, solid leads. Lead management allows you track how you are generating interest and how you are going to track those leads into and through your sales funnel. Continue reading