Internet Marketing

Will Online Marketing Work for Your Business?

Posted by on July 17, 2014 at 5:00 am
This entry is part 2 of 2 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Posted by on July 14, 2014 at 5:00 am
This entry is part 1 of 2 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

How Personalized Email Increases Your Campaign’s Value

Posted by on June 24, 2014 at 5:00 am

Customers have evolved into educated and demanding consumers who expect more, especially when it comes to technology. Most consumers are also email subscribers and the technological advances that are expected especially apply here. Email subscribers expect personalized emails based on their purchasing history and preferences. If you do not keep up with these expectations, you can expect to have unsubscribes as a result. Brands actually show that they care about customers when they take the time and effort to build databases and deliver customized emails; it lets customers know that you care and that you are paying attention to what they want or what they are looking for. Continue reading

Getting More Clients With Google Local

Posted by on April 12, 2014 at 5:00 am

Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. Continue reading

The Reemergence of QR Codes

Posted by on March 22, 2014 at 5:00 am
This entry is part 5 of 5 in the series QR Marketing
 

QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button. Continue reading

Busting Email Marketing Myths

Posted by on March 20, 2014 at 5:00 am

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now. Continue reading

Phrases to Avoid in Promotional Emails

Posted by on March 4, 2014 at 5:00 am

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading

Turning Clients’ Nightmares Into Brilliant Ideas

Posted by on January 23, 2014 at 5:00 am

You sit at your desk and you try very hard to come up with new ideas for content on a very regular basis. You are tied to your clients’ experiences. What drives you first and foremost is whatever your clients want and need. If they are having a bad time, you will be affected also. Continue reading

Keeping Client Relationships on Top

Posted by on January 9, 2014 at 5:00 am

As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close attention to your client relationships, your Email strategy becomes more and more important. Continue reading

The Importance of Google+ for Marketers

Posted by on January 4, 2014 at 5:00 am

To many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest potential. Google+ is worth closer consideration. Continue reading

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