Inbound Marketing

Effective Wording for Your Backlinks

Posted by on October 13, 2012 at 5:00 am

Links are a critical and extremely regular part of your content and your business. You want your readers to click on them so that they can understand more clearly what you do and what you offer. Link wording must entice. Continue reading

Turning Fans and Followers Into Clients

Posted by on December 31, 2011 at 5:00 am

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients. Continue reading

Building an Inbound Marketing Strategy

Posted by on December 17, 2011 at 5:00 am

You are used to traditional marketing but people are talking about inbound marketing. With traditional marketing, you pursue your customers. With inbound marketing, you get your customers to come to you. Because they come to you willingly, they are prequalified. Continue reading

Writing Content and Tweets That Market

Posted by on November 8, 2011 at 5:00 am

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you. Continue reading

The World of Inbound Marketing

Posted by on August 30, 2011 at 5:00 am

Inbound Marketing is a term that you have heard many times over the last few years. Basically, Inbound Marketing is the opposite of traditional marketing. Instead of going after your prospective clients, you get them to come to you. Continue reading

Booming Social Media Trends to Consider

Posted by on May 28, 2011 at 5:00 am

There are many social media trends that have been introduced lately that are well worth considering for your business. Of course, this doesn’t mean that the standard social media practices that you have been using so far should be abandoned. Continue reading

Flip.to – What it Is and Why You Should Consider it

Posted by on May 12, 2011 at 5:00 am

Flip.to is a social media platform that uses “magnetic marketing” to attract customers. The platform helps businesses to establish all-encompassing, effective, reliable marketing campaigns by engaging guests and the social media channels that they rely on. Continue reading

Combining Social Media With Traditional Media

Posted by on December 14, 2010 at 6:00 am

As important as social media is to the success of your business, using it, even to its fullest potential, should never be at the expense of traditional media. They must work together to allow your business to flourish properly. Continue reading

Is Traditional Advertising Obsolete?

Posted by on October 23, 2010 at 6:00 am

With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away from certain types of traditional advertising. There are certain types of advertising that are used less and less lately. Continue reading

Cold Calling Redefined by Social Media

Posted by on August 31, 2010 at 6:00 am

Is cold calling becoming obsolete? Do only old-fashioned business people do cold calling? Is cold calling actually effective at increasing business? Many people feel that they have to do cold calling to succeed in business. Social media has changed everything. Continue reading