Globalization

The Power of Color In Doing Business Across Cultures

Posted by on October 25, 2011 at 5:00 am

People react to other people emotionally. When it comes to people in networking situations, they connect with other people on that same emotional level. On a subconscious level, colors play an important role in human relationships and the integration of specific colors cause people to react in certain ways to others. For example, blue has a calming effect on people. If your colors are very neutral (beige, for example), other people may think that you are not a person of strong convictions. Continue reading →

Social Media Usage Across Cultures

Posted by on October 11, 2011 at 5:00 am

With globalization, we have seen an increase in usage of social media everywhere. Having the ability to reach people worldwide has so many advantages and opportunities. It adds a whole new level to how business can be conducted. Continue reading →