Using the phrase “You are not alone” as the subject of your Email gets people’s attention like no other phrase. The reason that it draws so much attention is that it touches them on a personal level. It touches emotions. Continue reading
If your business is new, when you are building your online marketing strategy, your Email campaign is very important for your success. When it comes to Email, if you don’t get it right initially, you may have problems later on. Continue reading
Your written communications skills are critical to the success of your business. An important medium in which to develop them is your Emails. You can then take those writing skills and apply them to your marketing materials effectively. Continue reading
You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship. Continue reading
When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another. Continue reading
There are those who believe that social media has taken over the power and impact that Email once had when it comes to marketing. That is absolutely not true. In fact, social media and Email work extremely well together. Continue reading
You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it. Continue reading
Everyone has Email. People use Email many times throughout their work day. Email gives people important information and enables everyone to progress in their work. What do you do when you send an Email and then you wait and wait. Continue reading
We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do? Continue reading
Email marketing is a very cost-effective way to communicate. If you use it correctly, your business will benefit. When you market via Email, you need to comply with federal regulations that affect all commercial enterprises. Continue reading
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